5 Basilar Tips to Make Your Webcast Successful Through a Careful Planning

December 4th, 2016 by ali No comments »

Planning is crucial in almost every human activity, including virtual events. No matter whether it is a webcast, a webinar or whatever else; without a careful preparation, you are going to lose the many benefits that these new media potentially offer.

Companies have become increasingly aware of the huge potentiality of virtual events to generate leads: today, over 62% of B2B marketers use webinars and webcasts for content marketing, and 77% of businesses use them specifically to generate leads. Behind this success there is the fact that this new medium is highly interactive. Data speak themselves: 85% offer a Q&A session, 38% use social sharing, 22% offer polls, and 4% let participants chat.

But without a careful planning, all these benefits will remain only potential. For this reason we are giving our readers 5 tips on how to prepare any kind of virtual event.

  1. Does your webinar answer a real need?

First, ask if your webcast does answer a real need of the targeted audience. Doing a webcast for the sake of doing a webcast does not mean answering people’s needs; on the contrary, answering common customers’ questions does. Remember, a webcast is the medium, not the message.

So, the first step is putting yourself into your customers’ shoes, and ask: “What value does this webcast bring to them?” If you can’t answer – or, even worse, if you are not able to imagine what are your customers’ needs – it’s better to rethink your project from scratch.

  1. Does the title of the event convey the right tone and transmit the right information?

Titles convey also a tone, not only some contents. So, think carefully about your headlines. The tone, contents and register must be consistent in order to have an effective title. Check also SEO aspects and create an informative and well-designed landing page.

  1. Timing is important

Webinar contents can be evergreen or time sensitive. If your webinar is one of the latter, try to understand what is the best time to launch it and send the invitations to the potential participants consequently. Statistically speaking, the best day for running a webinar is a Wednesday or Thursday.

  1. Organize your materials in coherent and well-structured way

In order to be effective, a webinar should be structured around three main parts, like a story.

The Introduction

In the introduction or set-up we give a definition of the problem we wish to solve and say who are the stakeholders that are involved and why.

The Highlight

The highlight is the most important point you want your audience to remember. So, you must have it well clear in your mind from the beginning.

Proof Points

They are case studies, statistics, testimonials, reviews and other materials that create authority by supporting what you state with evidence. They are also very useful to turn a webinar into a vivid narrative.

  1. Encourage participants to get involved

Participants’ involvement is what makes the difference between virtual and traditional events. So, you must take care of this crucial aspect by including polls, questions, links to click, sidebar facts and Q&A opportunities. And if you’re offering your webcast as a download that your audience can view again as they please, make sure they can step-through to the areas that interest them most.

To cut it short, think your webinar as a two-way dialogue between you and your audience. Avoid carefully long and boring monologues, as in that case you are not only losing the attention of the participants, but also some potential customers.

 

Takeaways:

 

  • First, set your goals and purposes
  • Think of a good webinar title
  • Choose the right moment to launch time-sensitive webinars
  • Organize the materials for the webinar in a highly structured way
  • Design webinars in a way to allow audience participation

 

Interested in more information about webcasts and webinars? Visit R-HUB website at http://www.rhubcom.com

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6 Main Reasons Why the Utilization of a Webinar Agenda Increases Conversions

December 1st, 2016 by ali No comments »

A webinar agenda provides detailed information like the time schedule and the list of topics that will be treated during the event. In this way it allows potential participants to know that a presentation about a topic in which they are interested is coming along; conversions increase subsequently.

Webinars are a great way to present a business to a highly targeted audience. But how to engage people to sign up and keep them interested during the whole meeting? Vagueness is the big mistake to avoid. Instead, be transparent and give potential participants all the necessary details to realize whether the webinar may be interesting for them or not.

A webinar agenda is the right instrument to do that, as it provides information about the contents with a schedule that includes the time slot of each particular topic. The agenda can be posted on the webinar registration page, on the invitation email and even on the waiting page before the event begins.

Transparency is not the only reason to prepend an agenda to your webinar. There are other, more subtle ways through which an agenda can increase conversions. Let’s see the six most important.

Encourages Webinar Registration: One of the best reasons to display an agenda is simply to encourage all those that are potentially interested to sign up by showing that some important topics are going to be treated over the webinar.

Makes a business seem professional:  A neatly organized agenda conveys a sense of professionalism, which makes your brand seem reputable and authoritative in that specific segment of business.

Helps to retain the Audience: Participants leave a webinar much too often because they are interested only in a specific topic, but they do not know what time it is going to be treated. An agenda solves this problem by letting your audience know exactly what topics will be covered and when.

Helps to keep the event in memory: An agenda can make it easier to keep the webinar details in mind than a bare bullet list of items. Not only does it mean that participants are less likely to forget to show up on the launch day, but it also builds anticipation for the event.

Enables mental preparation: An agenda allows your audience to mentally prepare for the topics to be discussed. It creates anticipation and excitement for the event as well.

Engages Busy People:  An agenda is a great help for very busy people. In fact, they can check at first sight if there are some scheduled topics that are important enough to show up, should it be only at the time when the topics in which they are interested are treated.

Summarizing up these six points, we can conclude that a webinar agenda increases conversions simply by creating added value for participants. This is still the golden rule that makes the difference between success and failure in the world of digital business.

For more information about how to conduct webinars, visit R-HUB web site: http://www.rhubcom.com

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Why Your Business Grows Through Web Conferencing?

November 10th, 2016 by ali No comments »

The standard answer is simple: web conferencing makes your organization faster and more efficient, so that a lot of time and money is saved with great advantages for both customers and employees. Yet, there are other deeper reasons behind that are well worth knowing. So, how does it work in detail? In this article, we will outline eight other ways any business profits form web conferencing different from the ones usually given.

Why your business grows through web conferencing? It is not only about saving some money on trips and travels; the reasons are more complex than it can appear at first sight and imply some unexpected effects of online meetings, like the increase of the level of satisfaction of both customers and employees. Thus, the ways a firm can profit form web conferencing are at least eight:

Employees work more – This is evident. They simply use the time that is wasted through the downtimes of travelling in another – and more productive – way that is working. So, it is not surprising that their productivity increases suddenly.

A lot of money is saved – Online meeting costs are decisively lower than the ones of face-to-face meetings. The issue is that the prices of traveling have been significantly increasing in recent years, whatever mean of transportation used.

Morale is boosted – Online meetings are flexible and convenient in themselves, as participants need only an internet connection to join. But there is another important aspect to consider that is psychological. The opportunity to speak to anyone at any time helps dispersed team members feel like they are part of a tightly united team, improving their morale and – hopefully – their results.

Meetings can be easily recorded – Web conferences can be easily recorded, so that the staff members who were unable to attend the meeting can watch the recordings later. A recording of your key strategy and training sessions could be useful for both new staff members and customers, as you do not need to arrange other meetings and repeat your explanations again and again.

Your company can hire the best talent, regardless of his location – Any HR chief or recruiter can reach anybody anywhere in just one click through web conferencing. This gives your company the huge opportunity to search for the best talent in the world, without being limited by a narrow and difficult local job market.

The quality of life improves for both employees and customers – To understand this point, simply think how much stressful it is driving through a traffic jam and travelling by plane. If you are a customer, think how much time you waste in waiting someone that has got his flight delayed or the car stuck in the traffic.

It betters client relationships – Web conferencing allows companies to keep in touch with their clients on a more regular basis. “A picture is worth a thousand words” might be a trite cliché, yet it seems to be still true in the domain of relationships.

Clients are more involved – Customers are more involved, being online meetings more interactive than phone calls, as it is possible to share documents, videos, and even desktops.

Surprised to discover how much web conferencing can impact your business? Tough, these are only some of the ways this new technology has been affecting the business world and the whole society. If you are interested in these topics, you are going to find further articles, posts and materials on R-HUB web site, http://www.rhubcom.com.

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Hybrid Meetings, the New Trend of the Conferencing Industry

November 9th, 2016 by ali No comments »

A combination of an audio, web and video conference, hybrid meetings make your business more efficient with consequent money saving in the long term. For this reason, they are a growing trend in the conferencing industry. In this article, we will outline briefly the main features of this new way of hosting conferences.

How do you usually host your meetings? Maybe you have your preferred way; or, more probably, you choose among a web, audio or video conference according to each individual situation. What you should do is to use hybrid meetings instead. But what are hybrid meetings?

A hybrid meeting is simply a combination of an audio, web, and video conference at one time. They give managers the opportunity to hold meetings with a face-to-face component as well as a virtual component. In this way it becomes possible to change a meeting from a one-way dictation to something similar to a conversation among several people. Participants may exchange messages with each other in background, for example by Twitter, and see them shown on a screen in real time. This is crucial especially for the new generation of millennials, who are used to take an active role during a conference.

The main benefits of hybrid meetings are an increased flexibility and participation against decreased costs. Let’s see why.

  • An increased flexibility is a natural consequence of the fact that the participants have more ways to join your meeting, being they able to choose the most convenient among personal attendance, phone call or web chat through pc.
  • An increased participation is not only the immediate consequence of an increased flexibility, but also an indirect effect of the augmented interactivity among speakers and participants. The conference becomes similar to a group discussion, where not only every participant can actively contribute, but he is also naturally led to be more attentive.
  • Cost savings come from the opportunity to avoid paying per minute conference costs through the utilization of the computer audio.

Another important effect of hybrid meetings is the team productivity improvement, being staff members more involved and subsequently more motivated.

However, hybrid meetings are still an emerging media that is far from having disclosed all its potentialities. As meeting professionals continue to experiment with this new media, new opportunities will be found.

If you would like to learn more about how hybrid meetings can benefit your business, please visit R-HUB website http://www.rhubcom.com, where you are going to find more resources.

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10 Important reasons you should offer Remote Support in order to expand your Business

November 8th, 2016 by ali No comments »

Remote support allows your clients to get fast and immediate help in any situation of distress. This explains the huge success of this option among customers more than the usual considerations about saving money and time. Adding remote support to the list of your services can thus be a really good idea to expand your business.

Communication with customers does not necessarily have to be face to face. For example, consultants can take care of business through remote support. In this way, not only do their customers save a lot of money and time, but they are also given the invaluable comfort of getting help immediately after an issue has risen. This is the main reason why adding remote support to your options can be a real boon to your business. To discover the other 9, just reflect on what remote  support is:

 

  1. It is time efficient

First, reckon how long it takes to get to your client’s office on average. Then, consider that this time is totally wasted for both you and your client. And, in any case, this solution works only provided that the client is located in your area; what if he lives abroad? In this second case, you should develop an international network of agents that are able to give help locally. A solution that is very expensive and time-consuming to implement.

  1. It is cost-effective

This point is very easy to understand by calculating the savings you can obtain through remote support against face-to-face visits. Car cost and fuel are only two of the items in the list of expenses you can cut down on; for example, you can have lunch at home and spend less on clothing.

  1. It is environmentally friendly

This point is obvious: you do not need to drive in order to give remote support with subsequent fewer emissions. Much less obvious is that a greener footprint can help you in many ways. For example, you can find possible tax credits, or benefit from your reputation of being a conscientious business.

  1. It is client-friendly

Have you ever had the impression of not being so much welcomed during a visit? This experience is common, and the reason is that you land on your client’s place at a date and a time decided by you and not by him. On the contrary, through remote support it is your client that decides what time to get your help.

  1. It is multi-tasking

Working remotely allows you to handle multiple sessions at a time. Consequently, more hours are billed. If properly managed, remote support is a great way to get much more done in much less time.

  1. It allows working after hours

Working after hours is very convenient in some situations, like server software updates or customers that cannot devote their time to you during office hours.

  1. It allows working from home

Home is the most comfortable and desired office for most people. Remote support finally gives you the opportunity to make your dream real and get rid of your colleagues.

  1. It means immediate help

Remote support is the only way to give someone immediate help, which is important in many situations, for example when a machine gets out of order and blocks a whole office.

  1. It means total control of the environment

Working on the spot does not assure you the same level of control of variables that you can have at home. If you’ve ever done support for a retail client, you know that trying to get anything done inside the firm (especially during business hours) is nearly impossible. When working remotely, you don’t have to worry about customers or clients getting in the way.

  1. It is less intrusive and annoying

Some unpleasant situations are automatically prevented thanks to remote support. For example, consultants can avoid having clients around, and customers can keep technology running smoothly behind the magic curtain.

Naturally, there are some jobs that must be necessarily done on the spot. So, it is not possible to work remotely in any situation. But when you have the opportunity to, your job becomes easier and faster. Add remote services to your offer, and both you and your clients will be glad of the addition.

Interested in a remote support application for your business? Visit R-HUB website at http://www.rhubcom.com/v5/remote-Support.html or call for information at 866-758-0984.

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