Archive for April, 2010

How Web Conference Can Help During the Next Big Travel Disruption

April 29th, 2010

Eyjafjallajökull might be unheard to many of us until recently and its name may be hard to pronounce (for those who are interested, here’s a pronunciation guide from BBC) but the world has felt the effects of its eruptions over the past few weeks. None more so than airlines, carriers have taken a devastating hit as more than 100,000 flights were cancelled and passengers were left stranded. The larger business community has also felt the impact of the eruption, with workers stranded at airports around the world.using web conferencing when stranded

The Revenue Fallout

According to some reports, airlines were losing as much as $200 million a day due to cancelled flights. Business travel in the areas affected by the volcanic ash also resulted in huge losses for companies around the world. In total, the airline industry is believed to have lost $1.7 billion. This is a harsh blow for an industry struggling to get back on its feet.

How Conferencing Can Help in the Next Eruption

The halt in flights for many part of Europe left travelers stuck in airports around the world. Travelers had to pay exorbitant rates for cab and train rides to get home where possible. For others, web conferencing become a great way for stranded travelers to stay in touch with family and work. All of this means one thing; companies must explore and embrace other ways of conducting business globally, such as webinars.

As the Iceland volcano eruption has taught us, regardless of nature’s whims business has to get done. Sending employees to various destinations around the world has already lost favor with many companies. Now due to the lessons learned from Eyjafjallajökull, it has become clear that business travel is a somewhat outdated concept.

With a good web conferencing product, meetings can be easily planned and executed. File transfer, session recording, seminar with thousands of attendees are all possible with web conferencing tools.

Now that flights have resumed and special flight zones have been established, the airlines will have to dust themselves off and move on. Web conferencing companies should now be poised to further prove their worth to the modern business environment. So the next time your company outlines major travel plans, don’t hesitate to step up and save them a bundle.

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Getting More for Your Money with Self-Hosted Web Conferencing

April 27th, 2010

on-premise web conferencing help you saveOne of the greatest value on-premise or self-hosted conferencing solutions offers over hosted services is the reduction in cost. With a self-owned appliance, there are no recurring costs and cost per use actually decreases with increased usage. The other day we received feedback from one of our customers who agree with us on the value of an on-premise appliance.

Thanks Mike for sharing with us Platinum DB’s experiences!

Platinum DB Consulting is a full services SAP consulting and hosting organization. Our purchase of the RHUB appliance was a simple decision, with an ROI of five months when compared to ongoing Webex costs, it was an easy decision to make the switch. Since implementation, collaborative efforts have increased between our geographically disperse team of software engineers, our sales force has been making more online presentations and our IT staff resolves internal and customer issues more quickly. With RHUB our usage has gone up and our costs have gone down. End users appreciate the simple to use interface and the cross platform capabilities while the IT staff appreciates the excellent support RHUB has given us in resolving any issues.”
— Mike Neuliep, IT Director, Platinum DB Consulting

How are your experiences with TurboMeeting? Share with us, we love to hear what you have to say.

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Choosing the Right Conference Tool

April 26th, 2010

Audio or web conferencing? Which is the right one for your company? The choice between the two communication tools might seem unlikely since web conferencing itself has an audio component, but they can be two very different communication tools.

Audio conferencing is essentially a multi-way call that involves more than two parties. There are even phones that are produced specifically for this in the market. On the other end, web conferencing utilizes the power of the internet to allow real time communication regardless of location. Unlike audio conferencing, it offers a host of other features such as whiteboard, file transfer and video streaming.

According to online reports from AMI Research, most small businesses will opt for audio conferencing in the coming year. This can likely be explained by two things: that despite obvious growth web conferencing has yet to achieve full market acceptance and audio conferencing solutions is often the more affordable option. The latter is even more relevant when you consider that smaller businesses are often working with a tighter budget.web conferencing or audio conferencing

The AMI report predicted increase spending on both web and audio conferencing products in the next few years. Combined, the total market for the two products is expected to grow from $1.5 billion to roughly $2.7 billion by 2014. AMI Senior Consultant Karen Nielsen suggests that small business is driving the push towards conferencing products.

Part of this can be attributed to the fact that starting out with a smaller budget forces small business to adopt a savings mindset. In fact, Nielsen was quoted online as saying, “We would expect the greatest growth in usage for both audio and web conferencing to come from the small business segment with under 100 employees.”

So, if you own a small business, now may be a good time to explore conferencing options. It is highly likely that most audio conferencing users will turn to web conferencing products as their needs change over time and their companies grow. In the meantime, web conferencing companies also need to keep smaller enterprises in sharp focus. So by all means, research both audio and web conferencing companies and compare their offerings. Remember, with the kind of spending expected on these products in the next few years, if you are not utilizing them, your competitors certainly will be.

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Connecting with Customer through Social Media

April 16th, 2010

It is doubtful that in the early days of social media people saw the tremendous marketing potential social media held. Today many of the world’s largest companies have pages on Linkedin, Facebook and Twitter, taking advantage of the large user base and reach these sites offer. There is no doubt that social media provides a ready and sometimes interested consumer base.

Setting up Your Social Media Strategy

If only maintaining a social media presence is easy as posting a blog every now. Unfortunately it is not that simple. It requires a high level of commitment as maintaining regularly updated, valuable content for your website and blog is a time consuming task. Simple steps to creating your strategy include:

  • Finding your target audience
  • Keeping your audience’s attention
  • Keeping track of user responses and feedback
  • Devising a schedule for reaching goals and sticking to it
  • Adapting when necessary

Social Media as Part of Your Overall Marketing Strategy

As useful as social media marketing is, it should not be your sole marketing tool. Your overall marketing campaign depends not only on social media but the success of other marketing efforts as well. Rather it should be used along in conjunction with more traditional methods.

webinars can help you connect with customersSocial media can also be used with promotional tools that are a bit outside the mainstream such as webinars. The major advantage here is that free webinars are often a good way to attract and generate leads for your product or services. Customers like it since they are not sitting in on a sales pitch but rather is getting some valuable information in exchange for their contact. Portions of webinars can also be recorded and posted on the company’s page, generating content for your website.

Both social media and web conferencing allow companies to build a more intimate relationship with their customers. This form of marketing also allows a business to have more direct contact with consumers. While there are risks to social media advertisement, but eventually you will see that these tools can help chart the course to success.

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TurboMeeting 4.1 Web Conferencing Solution Supports Apple iPad

April 13th, 2010

RHUB Communications, Inc. (RHUB), the provider of TurboMeeting web conferencing solutions, announced today that TurboMeeting Version 4.1 is iPad compatible.

TurboMeeting’s Universal Attendance, the first web conferencing solution that allows attendees to join without downloading any kind of software, is completely compatible with the iPad as well as a Wi-Fi-connected iPhone. TurboMeeting enables web conference users access to view any desktop information of the presenter including presentations, applications and the presenter’s webcam. iPad’s larger screen allows users to give more effective presentations, easily attend webinars while the iPhone functions well for short meetings.

RHUB specializes in on-premise web conferencing appliances, giving users complete ownership and control of the hardware and software. On-premise appliances offer significant advantages over hosted solutions, including:

  • Lower Total Cost of Ownership
  • Enhanced Access Security
  • No IT support required
  • Integration features to enhance usability within customer environments
  • Customization opportunities
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