Archive for 2010

Getting More for Your Money with Self-Hosted Web Conferencing

April 27th, 2010

on-premise web conferencing help you saveOne of the greatest value on-premise or self-hosted conferencing solutions offers over hosted services is the reduction in cost. With a self-owned appliance, there are no recurring costs and cost per use actually decreases with increased usage. The other day we received feedback from one of our customers who agree with us on the value of an on-premise appliance.

Thanks Mike for sharing with us Platinum DB’s experiences!

Platinum DB Consulting is a full services SAP consulting and hosting organization. Our purchase of the RHUB appliance was a simple decision, with an ROI of five months when compared to ongoing Webex costs, it was an easy decision to make the switch. Since implementation, collaborative efforts have increased between our geographically disperse team of software engineers, our sales force has been making more online presentations and our IT staff resolves internal and customer issues more quickly. With RHUB our usage has gone up and our costs have gone down. End users appreciate the simple to use interface and the cross platform capabilities while the IT staff appreciates the excellent support RHUB has given us in resolving any issues.”
– Mike Neuliep, IT Director, Platinum DB Consulting

How are your experiences with TurboMeeting? Share with us, we love to hear what you have to say.

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Choosing the Right Conference Tool

April 26th, 2010

Audio or web conferencing? Which is the right one for your company? The choice between the two communication tools might seem unlikely since web conferencing itself has an audio component, but they can be two very different communication tools.

Audio conferencing is essentially a multi-way call that involves more than two parties. There are even phones that are produced specifically for this in the market. On the other end, web conferencing utilizes the power of the internet to allow real time communication regardless of location. Unlike audio conferencing, it offers a host of other features such as whiteboard, file transfer and video streaming.

According to online reports from AMI Research, most small businesses will opt for audio conferencing in the coming year. This can likely be explained by two things: that despite obvious growth web conferencing has yet to achieve full market acceptance and audio conferencing solutions is often the more affordable option. The latter is even more relevant when you consider that smaller businesses are often working with a tighter budget.web conferencing or audio conferencing

The AMI report predicted increase spending on both web and audio conferencing products in the next few years. Combined, the total market for the two products is expected to grow from $1.5 billion to roughly $2.7 billion by 2014. AMI Senior Consultant Karen Nielsen suggests that small business is driving the push towards conferencing products.

Part of this can be attributed to the fact that starting out with a smaller budget forces small business to adopt a savings mindset. In fact, Nielsen was quoted online as saying, “We would expect the greatest growth in usage for both audio and web conferencing to come from the small business segment with under 100 employees.”

So, if you own a small business, now may be a good time to explore conferencing options. It is highly likely that most audio conferencing users will turn to web conferencing products as their needs change over time and their companies grow. In the meantime, web conferencing companies also need to keep smaller enterprises in sharp focus. So by all means, research both audio and web conferencing companies and compare their offerings. Remember, with the kind of spending expected on these products in the next few years, if you are not utilizing them, your competitors certainly will be.

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Connecting with Customer through Social Media

April 16th, 2010

It is doubtful that in the early days of social media people saw the tremendous marketing potential social media held. Today many of the world’s largest companies have pages on Linkedin, Facebook and Twitter, taking advantage of the large user base and reach these sites offer. There is no doubt that social media provides a ready and sometimes interested consumer base.

Setting up Your Social Media Strategy

If only maintaining a social media presence is easy as posting a blog every now. Unfortunately it is not that simple. It requires a high level of commitment as maintaining regularly updated, valuable content for your website and blog is a time consuming task. Simple steps to creating your strategy include:

  • Finding your target audience
  • Keeping your audience’s attention
  • Keeping track of user responses and feedback
  • Devising a schedule for reaching goals and sticking to it
  • Adapting when necessary

Social Media as Part of Your Overall Marketing Strategy

As useful as social media marketing is, it should not be your sole marketing tool. Your overall marketing campaign depends not only on social media but the success of other marketing efforts as well. Rather it should be used along in conjunction with more traditional methods.

webinars can help you connect with customersSocial media can also be used with promotional tools that are a bit outside the mainstream such as webinars. The major advantage here is that free webinars are often a good way to attract and generate leads for your product or services. Customers like it since they are not sitting in on a sales pitch but rather is getting some valuable information in exchange for their contact. Portions of webinars can also be recorded and posted on the company’s page, generating content for your website.

Both social media and web conferencing allow companies to build a more intimate relationship with their customers. This form of marketing also allows a business to have more direct contact with consumers. While there are risks to social media advertisement, but eventually you will see that these tools can help chart the course to success.

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TurboMeeting 4.1 Web Conferencing Solution Supports Apple iPad

April 13th, 2010

RHUB Communications, Inc. (RHUB), the provider of TurboMeeting web conferencing solutions, announced today that TurboMeeting Version 4.1 is iPad compatible.

TurboMeeting’s Universal Attendance, the first web conferencing solution that allows attendees to join without downloading any kind of software, is completely compatible with the iPad as well as a Wi-Fi-connected iPhone. TurboMeeting enables web conference users access to view any desktop information of the presenter including presentations, applications and the presenter’s webcam. iPad’s larger screen allows users to give more effective presentations, easily attend webinars while the iPhone functions well for short meetings.

RHUB specializes in on-premise web conferencing appliances, giving users complete ownership and control of the hardware and software. On-premise appliances offer significant advantages over hosted solutions, including:

  • Lower Total Cost of Ownership
  • Enhanced Access Security
  • No IT support required
  • Integration features to enhance usability within customer environments
  • Customization opportunities
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Using Web Conferencing to Succeed in Your Business

April 8th, 2010

What does it take to ensure success in your business? The truth is there are no real simple answers, but there are guidelines that can set you on the right direction towards success. While specifics will vary from business to business, the following tips will give you a head start on building a solid customer base regardless of the scope of the business.web conferencing gets you to the top

Profit Bearing Habits

While not an exhaustive list, the following will give a basic idea of ways get your business into the customer base building mode:

  • The customer is king, or queen: It may sound like a tired refrain to say that the customer is always right, but this adage still rings true today. Always be willing to listen to your customers and be prepared to go the extra mile for those that aren’t quite satisfied.
  • Upgrade your skills: There is always something new to learn in just about any field. The smart business owners stay on top of changes in their industry so they can stay ahead of competition in services and offerings.
  • Importance of network: There are so many opportunities for building vital links for your business. These include trade shows and expos, family gatherings and even high school reunions. This simply means letting others know what you do in order to create your own opportunities.
  • Get the right tools: No business can succeed without the necessary implements of the trade. Computers and various types of software are pretty much bare necessities these days. However, other solutions that are fast becoming must haves include web conferencing tools, smart phones and internet based promotional tools.

Add to this list as needed for your business. This is simply a guide that can serve as a springboard to profitability. Many businesses choose to promote themselves online as it is more cost effective method over traditional advertising. The boom in business video conferencing and web collaboration tools use underscores the need for fast and reliable communications. Keep in mind that if you ignore the basics of good business habits, your competitor won’t.

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