Shifting Sands: Social Media and Mobile Devices

Just as the advent of the modern printing press completely revolutionized the method and rate at which we circulated information and ideas, social media platforms have once again changed our world by connecting its inhabitants both nationally and internationally — in an instant!

So-called “breaking news” nowadays has a very short shelf life, because within mere moments, a big news event will be widespread common knowledge from simply trending on Twitter. A video that was shot in one small corner of the earth can quickly reach mainstream consciousness from going viral on YouTube.

Therefore, acknowledging these undeniably effective media, it’s important to understand that these new means of spreading information have affected the way we communicate, both on a personal level and in our business-related interactions.

These facts lead to a logical trend whereby many companies worldwide are trying to harness the power of social media to further their business concept. What power? Consider these numbers: In Facebook’s second quarter report from July 2013, the social media titan reported that it had 1.15 billion monthly active users and 699 million daily active users. Facebook’s mobile monthly active users were reported at 819 million. And though Twitter releases its statistic less frequently, in 2011 Twitter reported that it had more than 100 million active users worldwide.

Facebook and Twitter are the top dogs when it comes to social media marketing. Countless companies are tapping into the power of Facebook and Twitter, in hopes of promoting their products and connecting with their clients. But Harvard Business Review reports that out of 2,100 companies, only 12 percent of companies believe they’re using social media effectively, while 43 percent consider themselves ineffective users.

Another trend we’re seeing in our interconnected, business landscape is a mass migration toward the usage of mobile devices. In June of 2013, the Monetate Ecommerce Quarterly’s first quarter report shows that the use of tablets and smartphones nearly doubled since June of 2012. As a result of this rise in usage for mobile devices, businesses now need to adapt to a customer base of mobile device users.

According to “The Mobile Economy 2013” by A.T. Kearney, 3.2 billion people use mobile communications. The trend is shifting from traditional desktop — and even laptop usage — to more portable devices, like smartphones and tablets.

In light of these shifting sands, RHUB stands ready to assist your business or organization into making a smooth transition from a stationary office setup to an always-on- the-move workforce. Meetings are no longer confined to just one stationary location; business is now conducted through a Webcasting company like RHUB, whose Web conferencing capabilities will connect your staff with other remote participants from around the country or around the world! To learn more about how your company can capitalize on the trends of social media and mobile devices, visit our Web site here: RHUB.

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