Archive for February, 2014

An RHUB Webinar Can Be a Goldmine

February 26th, 2014

Okay, you’ve given your RHUB Webinar, and it was a great success. Your attendees loved the ease of joining that your RHUB appliance provided, and they were impressed with the excellent quality. Your presentation was spectacular, and your product sold like hotcakes. So now it’s time to archive the Webinar recording, right?

Well, not necessarily. There are still ways you can use that Webinar and make even more sales. Here are just a few ideas.

1. Repurpose the Webinar into a blog post. If you did a great sales presentation, it would be a shame not to give it as much distribution as possible. In fact, you might even get several interesting blog posts out of your Webinar. Would information about how you produced your Webinar be relevant for your audience? Or would they enjoy a blog post regarding lessons learned?

Webinar content is often also easy to repurpose as a brochure, white paper, or eBook.

2. If there were people who missed the Webinar, perhaps they’d be interested in an on-demand version. Especially if you have an international clientele, it’s advantageous to give viewers the option of viewing your Webinar at a convenient time.

3. Videos make your website more appealing and increase conversions. Why not include a snippet from your Webinar on your website? A/B testing will give you a way of gauging how much a video increases engagement, and test results just might persuade you to make video a regular part of your site.

4. Studies show that video clips in emails make your message more compelling, and the technology is finally making it feasible. HTML 5 is especially promising for video embedding, but not all mail clients support it at this time. If you have compelling video content, it might very well be worth investigating the advantages of spicing up your email campaigns with some video.

5. YouTube is a very important search engine. Getting your entire Webinar—or excerpts of your Webinar—on YouTube will give you some real SEO advantages, and of course it provides another opportunity to have your content seen. To really maximize SEO, label your video, describe it, and provide links to it from your website.

Any video posted on a site like YouTube should have plenty of identifying information. Your domain name needs to be on the video, at the very least at the beginning and end. When you upload your video, include keywords in the description. Include a link to your website. If you have enthusiastic fans, it never hurts to ask them to comment on your video. For the ultimate in visibility, links from several websites will do the trick.

Repurposing your Webinar will be particularly rewarding if you’re working with the high quality sound and video that an RHUB appliance delivers. A side-by-side comparison of an RHUB recording and a recording by one of our competitors is very revealing. If you’d like a demonstration of just how much excellence an RHUB appliance can provide, give us a call at 866-758-0984.

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Improve Customer Support Experience with Remote Support

February 18th, 2014

Customer support is one of the most critical elements that set your firm apart from the competition. In fact, customer service is so important that it can make a difference between retaining a customer and watching them turn their business over to the competition. As the world of business becomes increasingly competitive, it becomes more important than ever to ensure that you provide your customers with exceptional customer service and support.

Trying to explain to a customer over the telephone or email what they should do in order to make a software work or resolve a computer program can be frustrating for your support staff as well as your customer. A remote support program provides the opportunity to greatly improve the overall customer support experience while reducing costs and frustration.

With the RHUB appliance, you gain the benefit of not only remote support, but also collaborative support for the greatest level of customer support. Through the use of the multi-tiered collaborative support option, you can invite two additional colleagues to participate in the support meeting. Each colleague is able to control the supported computer in order to collaborate in resolving the problem. As a result, you can rest assured that your customer will be able to benefit from the most robust customer service possible.

When using remote support for customer support, a variety of issues can be resolved. This is why it is important to select a remote support service that provides a variety of key functions. Collaborative remote support is obviously important, but it is also crucial that you select an appliance that allows you to gain secure control of the remote computer. Additionally, you should be able to institute a remote reboot of the supported computer and automatic reconnection during the support session. Secure unattended remote support can also prove to be beneficial. It should be part of the remote support solutions.

With the ability to switch to training mode during the support session, you can actually switch the presenter to be yourself. This allows the customer to view your screen and gives your support staff the opportunity to actually walk the customer through the resolution to the problem. Also, if you prefer, you can also take advantage of the option to pass your keyboard and mouse function to your customer to increase overall customer satisfaction.

One element that sets the RHUB appliance apart from the competition is in-session online training. This can prove to be particularly beneficial when a customer needs more in-depth experience becoming familiar with your product or service. The RHUB appliance is also unique in that it offers a guaranteed connection as well as collaborative support and knowledge sharing.

Improving customer support is an integral element in expanding your business. With the RHUB remote support appliance, you can take full advantage of the opportunity to interact with your clients and provide exceptional customer service.

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RHUB: Your Webinar Can Be a Real Production

February 16th, 2014

Have you always thought it would be fantastic to work as a film producer? You’d be responsible for all kinds of financial and artistic decisions. How many elephants can your latest film spectacle afford? That barge carrying Cleopatra down the Nile—how can you make it look as if it’s solid gold?

If your company creates webinars, it can benefit from a bit of production magic too. You can hire a virtual event producer to put some razzle-dazzle in your webinars, but you can add a touch of razzle-dazzle on your own. How can you be your own webinar producer?

Lights, camera. Much like a film production, a webinar can benefit from attractive lighting and backgrounds. An expert will know just how to set up lighting, but it’s certainly possible to do a trial run with several different lighting and background options and see what works. This is the kind of thing that’s easily overlooked but that can make a huge difference in providing a professional-looking webinar.

Rehearsal. A webinar producer will rehearse your webinar with you, but you can probably talk a coworker into being your audience and giving you feedback. This might be a great opportunity to try out those different lighting styles. A webinar producer will usually review your presentation in advance and give you feedback, but this is another instance where a coworker will probably be happy to fill in.

Scheduling. If you’re scheduling an event at a local five-star hotel and people are attending from all around the country, the attendees who have to buy plane tickets and make hotel reservations are very unlikely to forget the event. The fact that your webinar is easier and less expensive to attend has a downside: it’s harder to remember. A webinar producer will take care of reminders, but this is another task that it’s easy to take care of yourself. Sending out three reminders is recommended–one a week or two before the event, one the day before the event, and one on the day of the event itself.

Rich analytics. A webinar producer tracks analytics for you, but our RHUB appliance can do a good job of providing you with useful data all on its own. You can collect email addresses from all attendees. Polling questions can give you insight into what’s working. A report is available that provides attendees’ join and exit times, giving you insight into audience engagement.

Editing. A professionally edited webinar makes your company looks great, and a webinar is sometimes viewed again and again, meaning that your message will get out there many times. You don’t have to hire a webinar producer for editing, though; there are many webinar editing tools available. If your webinar is a sales tool you’ll use for months or years to come, it may be worthwhile to either hire a producer or to edit it in-house.

A webinar producer can make your event memorable and provide you with a recording that will sell your product not just now but in the future too. Many organizations, though, have talent in-house that can do just as well. You may have a J. J. Abrams on staff already!

Using an RHUB appliance is another thing you can do to make your content look professionally produced. With RHUB, video and audio quality are unequaled. An RHUB appliance will go a long way toward making a webinar so good that your audience will want to settle down with a big bag of popcorn and give your content their undivided attention.

If you’d like to hear more about the advantages of the RHUB appliance, give us a call at 866-758-0984.

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Boosting Sales Presentations with RHUB

February 9th, 2014

Face-to-face meetings have traditionally served as the cornerstone for building strong business relationships. Today, personal meetings are still a critical element in the sales process, but in-person visits are not always practical for a variety of reasons. This has proven to be particularly true as more companies expand their global reach. With the use of the RHUB appliance, companies are able to boost their sales presentations in a cost-effective and time efficient manner. Regardless of whether your customers are located on the other side of the world, using the web conferencing tool on RHUB allows you to host robust sales presentations and meetings.

In order to make the most of this functionality, it is important to keep a few tips in mind. First, remember that even though you may be hosting the sales presentation via a web conference, it is important to approach it just as you would any face-to-face meeting with your prospective client. Toward that end, make sure you have a carefully planned agenda. For instance, make sure you have a plan in place that will encourage live interaction with the prospect. One way to do this is to have questions that will prompt discussion. Additionally, attempt to avoid attempting to multitask during the meeting so that you do not have any distractions.

Using the web conferencing function on RHUB allows you to demonstrate more effectively for improved sales conversions. Traditional sales demonstrations tend to be time consuming. Furthermore, they often require you to supply prospective clients with equipment or software. All of this can extend the sales cycle as well as increase the total cost of the sale. The demo portion of the sales cycle can be reduced with web conferencing. For example, rather than providing actual copies of software, web conferencing makes it possible for the prospective client to benefit from real time interaction with the software without the need to actually install it.

Additionally, the remote access function allows prospects to control the software remotely so that they are able to try all of the functions immediately. You can even help to guide them through to ensure they do not miss any of the key benefits. Any questions that the prospect may have are answered immediately rather than later, thus giving the prospect time to cool off and put off making a purchasing decision. In fact, deals can be closed in a much faster manner using web conferencing by actually walking the client through the entire purchase process to ensure the sale does not become a victim of cart abandonment.

The RHUB appliance also offers both an integrated audio conferencing service as well as video conferencing, both of which can be used to boost the impact of sales presentations. With the integrated audio conferencing service, users gain the benefit of dial-in numbers in 27 countries, making it possible to truly expand the global reach of your business. Additionally, with the video conferencing function, it is possible to gain critical social effects, thus benefiting from true client integration and interaction.

Improving your bottom line is naturally an important goal of your business. The best way to do that is to increase your number of customers and successful sales. By investing in the RHUB appliance, you gain the benefit of knowing that you can host impactful sales presentations at any time. The sales resulting from a single presentation held via the web conferencing function of the RHUB appliance could easily pay for your investment.

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