Archive for June, 2016

Web Conferencing and Security: Hosted Services Solutions versus On Premise Server Solutions.

June 30th, 2016

Security is one of the most important issues of web conferencing. Is your web conferencing service as secure as you think? Let’s have a look at the different available technologies and the security implications of each one.

How much time do you spend on thinking about the security issues of your web conferencing service? Maybe much more time than before after the Panama papers. Have a look at Wikipedia, you will discover that the countries implied in this scandal are over 60% of the planet. Scary, isn’t it? And hackers exploited only one of the thousands of vulnerabilities of the net in this case.

Panama papers are a classic example of the kind of problems that are involved in any web based technology. Unfortunately, the web is public by its nature. This is the reason why packs of hackers have been always wandering through the web. So, what to do?

First, let’s start with a simple consideration. There are only two main technologies available for web conferencing, hosted solutions and on-premise server based solutions. The latter are decisively more secure than the first ones.  In facts, hosted solutions rely on the web and are thus rather insecure by their nature. On the contrary, on-premise server based solutions are intrinsically secure, as they do not rely on the web. Simple, isn’t it? This is the reason why many businesses have adopted a kind of hybrid model: they keep on their servers the most vulnerable and strategic services, and put on the cloud the reminder.

Another problem involved with hosted services is their availability. If the service breaks down for any reason, it could be costly for customers. Darren Anstee, director of solution architects at Arbor Networks, takes stock of the situation of web conferencing security in very few and simple words: ‘When data is held internally it is within an organizations own control and they can decide on the level of security to place around that data. Once data moves to a cloud service platform this control is reduced.” [Quote taken from http://www.information-age.com/technology/security/123459135/great-it-myth-cloud-really-less-secure-premise].

So, let’s go for on-premise based web conferencing technology. Though, there are still some issues. First, this solution is not easy to implement. You need a devoted IT team. This increases the risks of human errors, not to mention costs.  In conclusion, on-premise based web conferencing solutions are safer, but expensive. The question arises spontaneously: is there another solution available? Luckily, the answer is yes.

Technologies that merge the advantages of on-premise based solutions and hosted solutions have been developed since more ten years. One smart example is the technology developed by the Californian brand R-HUB [link here: at http://www.rhubcom.com ]. It is an on-premise based web conferencing solution that solves almost all the traditional issues of on-premise web conferencing services. In fact, R-HUB web conferencing servers:

  • They need no IT maintenance;
  • They upgrade themselves;
  • They are self-installing and self-configuring (“plug and play”). No IT team is necessary.

In one word, R-HUB’s web conferencing servers do not have the traditional issues of traditional on-premise servers.  And their prices are quite cheap (from 395 US$ to 1495 US$ – One time cost only. Free Lifetime Ownership.) This is just an example, other will come. Let’s wait and give hope.

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Five essential R-HUB tools for enhancing participant engagement in webinars

June 29th, 2016

Participant engagement is a key-factor of success of any online presentation. This is the reason why the R-HUB team spends much time and effort on the development of a variety of tools that help to make awesome presentations during webinars. Let’s have a look at the top 5.

Does your webinar service provide the right tools for participant engagement? This is a crucial question for any speaker. In fact, never should it be underestimated that participant engagement is a key-factor of success of any presentation. This is the reason why R-HUB’s web conferencing platform has a huge variety of really helpful features for webinars. Let’s see the five top features expressly designed for this purpose.

1 – Handouts: They are a really great tool to convey any kind of message to your audience in a fast and concise way. For this reason the R-HUB web conferencing platform enables participants to download handouts directly during webinars.

2 – Polls: They are universally recognized as one of the most powerful ways to engage participants and in the same time to collect precious information from a given audience.  R-HUB`s polling features  allow webinar administrators  not only to collect relevant information, but also to increase webinar participant engagement and generate useful live insights related to the topic of  your webinar.

3 – Text chat: There’s no better way to increase engagement than a live chat with questions and answers. Text chats increase also the level of participant attention and the webinar participation.

4 – Video: It is well known that videos are one of the most powerful ways to drive people’s attention because of its dynamic visuals.  R-HUB’s video features are expressly designed to make the most of this strategic and powerful media.

5 – Interact Features: It is important to give webinar participants the possibility to interact real time with the speaker through specific tools, like R-HUB’s icons that include hand raising, thumbs-up for saying “yes” and making requests as “Speed up” and “Slow down”.

It’s not yet finished. R-HUB provides support that helps you to make your webinars successful.  Other useful features of R-HUB’s products are described on R-HUB documentation, just go to R-HUB’s web site and have a small tour. There, you will find also all the necessary information about R-HUB’s turnkey online meeting service. http://www.rhubcom.com

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3 Ways R-HUB’s Web Conferencing Servers help to make great Product Presentations.

June 28th, 2016

Product presentation is the most important (and delicate) step of any sale process, as anybody knows. Let’s see 3 useful features of R-HUB’s web conferencing servers that can really enhance your presentations and boost your business.

Web conferencing is a powerful means to present one’s products because of its several tools that are not always available in a normal conference. Actually, driving attention to the most important parts of your product can be even easier through a web conference than in the real world. Let’s see 3 common features of web conferencing (with special reference to R-HUB’s products) that can come very helpful.

1.) Document sharing. Real life: you have to carry heavy suitcases full of documents – and often at least one is missing – or bring your laptop with you in adventurous trips through stations, airports and roads. Web conferencing: you download any kind of file directly from your pc to your web conference while you are comfortably sitting down on your chair.

2.) Annotation tools. Web conferencing gives you several useful tools to write notes, highlight words and sentences, draw shapes and even write on your presentation like a whiteboard. The difference with real life is that the original documents remain clean, and you do not need to utilize mysterious tricky devices that stops working exactly in the moment you have begun with the slides of your great presentation…

3.) Multiple webcam support. Never will you get something like that in real life. Web conferencing allows you not only to make a presentation to an audience of several people, but also to display small details or specific parts of your product in a way that is not possible in a real conference. In fact, you can zoom in and out or move your product in order to show its different sides up close your customers. And this can make the difference between getting funded or getting sacked.

These are only some of the features that R-HUB’s web conferencing servers provide you during a video conference. There are other important features of R-HUB’s products that is important to consider. For example, they fully support HD and ensure you all the necessary audio and video quality. Thanks to the system of flat license, no extra fee is due for any additional participant to the conference – it is certainly not a small detail! Last but not least, their price is only 295 US$, decisively cheap, if you compare it to hosted web conferencing solutions.

For further information, please visit R-HUB’s web site, http://www.rhubcom.com

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Four reasons why Webinars can work great as a Marketing Tool

June 27th, 2016

Your e-Commerce business can actually profit from Webinars. In this article, we will explain four reasons why it is a good idea to use webinars in order to reach those segments of audience that are difficult to reach through the traditional marketing strategies.

Once, in marketing schools, it was taught that selling is an act of love. This emphatic statement meant simply to outline how important personal interactions are for marketers, no matter whether you are a B2B (business-to-business) marketer or B2C (business to consumer) marketer.

But what to do when you have to market through a cold e-Commerce that makes human interactions impossible? Here, the problem is that most people feel disengaged when they have to deal with a remote server. The negative consequence is that building customer loyalty becomes difficult. And – we know – customer loyalty is one of the main pillars of business.

Luckily, the answer is simple: utilize webinars, as they allow you to have face-to-face meetings with people. In that way, you or your salesmen can strengthen the brand, generate more leads and, in conclusion, sell more.

Now, let’s see which tasks can be fulfilled through webinars very well.

1) Demonstrate New Products. Not only are webinars very explicative, but they also give you the opportunity to demonstrate new products and promote your existing products.

2) Strengthen Your Brand. Customers need to listen to your voice. It is a matter of mutual trust. Webinars allow you to easily communicate with customers and peers and build trust without the need of meeting them in person.

3) Build Customer Loyalty. Selling is easy, keeping customers is difficult. In this regard, webinars can be really helpful. You can engage your customers with webinars in a very effective way and turn one sale into a series of sales. Webinars are also powerful tools to establish oneself as an authority in a particular industry.

4) Provide Value. Though webinars, providing extra value to your customers is simple. For example, it is possible to send them either some exclusive documentation or some helpful videos or contents that are not available on the net.

What technology should we utilize in order to make the most of webinars? Mainly, there are two available technologies, hosted and on-premise server based solutions. Both technologies have their pros and cons.

Among on-premise server based solutions, R-HUB’s web conferencing servers deserve a mention. They are comfortable (you can set them on the shelf of your library) and cheap (their prices range from 295US$ to 1495 US$, according to the model). They need no maintenance and are self-configuring. Finally, their flat license system allows you to add a virtually unlimited number of participants to a webinar at zero cost.

For further information, please visit R-HUB’s web site: http://www.rhubcom.com

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Four Reasons why Web Conferencing helps your Business go Global

June 24th, 2016

Easy and cheap, web conferencing is essential in order to keep in touch with your customers and agents spread all around the world. Here are four reasons why web conferencing helps you and your business to be competitive on the global market.

No business could go global without global communications. But what is the best way to communicate globally? That is a very easy question to answer. Web conferencing actually provides the cheapest, easiest and most comfortable way to get in touch with customers and agents. Let’s see why.

1) Cheap. Web conferencing is definitively cheaper than the old school way of doing business based on face-to-face meetings. Not persuaded? Simply compare the costs of web conferencing to customers with the costs of visiting them.  Inevitably, a fortune is spent on international calls, posh hotels, airplanes tickets and parcel expeditions.

2) Time saving. Travelling is fine, ok, but meeting your agent in China takes at least four days, more the time your staff waste in dealing with visas and other bureaucratic hassles.  Web conferencing takes two hours, maybe less. It’s about 97% time saved. And you avoid jet-legs, queues at the immigration offices, traffic jams and discussions with locals that speak poor English …

3) Easy and comfortable. Today, web conferencing provides users with a lot of useful tools, like document-sharing and multi-conferencing, to the point that meeting virtually has become more comfortable than meeting in person. The strong development in the design of graphic interfaces has made the utilization of this tools so intuitive that even toddlers could video conference to their nannies instead of crying.

4) Non-verbal communication is fully preserved. HD Video web conferencing allows you to see your speakers’ faces. This is not possible through traditional telephone calls. And everybody knows how much important facial expressions are in non-verbal communication, especially during business negotiations.

Thus, the actual question becomes which technology for web conferencing we should choose among the available ones. They are mainly of two kinds, hosted and on-premise server based solutions.

Both solutions have naturally their pros and cons. Hosted solutions are easier to implement, as they do not need any IT team. But they rely on the web, which makes them vulnerable and unsecure. On-premise serve solutions are decisively safer and better built, but they are more complicated to manage.

So, what to do? Luckily, today there is a third available technology that merges the advantages of both. Developed by the Californian Company R-HUB, this solution is on-premise server based but without the classic issues generated by the traditional on-premise server based solutions.

No maintenance do R-HUB’s web conferencing servers need because they are self-configuring and self-updating. They are independent from the web, safe and – last but not least – cheap: R-HUB sells their HD video conferencing servers at the price of only 795$ each one that is one third of the monthly wage of your secretary.

Further info on R-HUB web site: http://www.rhubcom.com

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