Archive for October, 2016

4 Effective Ways Video Conferencing makes life easier for Businesses

October 13th, 2016

Video conferencing proves to be much more effective and comfortable than audio-only configurations in the fulfillment of many daily tasks. From recruitment to customer interactions, let’s explore four areas where video conferencing brings more results and makes life easier.

Video’s versatility makes video conferencing usable in a number of cases far beyond traditional conference calls. This is confirmed by the market trends: according to Aragon Research’s predictions half of businesses will decide to provide themselves with some kind of video content management system by the end of this year.

How can video conferencing be helpful for firms? We have individuated 4 ways this technology seems to bring good results, from providing new services to customers to staff-training tools.

  1. Hiring: video helps by giving you a better feel of candidates

Many important details for HR specialists like the body language, the candidate appearance and facial expressions get fatally lost in a phone interviews. On the contrary, video conferencing let’s hiring managers get a better feel of a candidate personality and professionalism.

  1. Training: video helps by providing you with new powerful educational tools

Video conferencing offers many useful tools for staff trainers that are not available on the phone, like the possibility to show graphics, animations and slides. A video conference can be registered and stored in a library of development resources that staff can reference anytime.

  1. Presentations: video helps by increasing the level of attention of your audience.

Some researches revealed that 4 out of 5 participants divert their attention during conference calls, while they are more likely to pay full attention when they can be seen during a meeting. Video enhances also the sense of inclusion to the team of remote workers because of the visual contact that is established that way.

  1. Innovation: video helps by giving firms the opportunity to deliver new services

Video conferencing gives many companies the opportunity to deliver new personalized services to their customers. For example, a healthcare provider can offer telemedicine services like diagnosing patients, video and online channels, in order to expedite patient care.

Having a look at the future, a new frontier could be the development of the technology for mobile video conferencing that enables you to reach your audience anywhere at any time.

If you are interested in video conferencing, you are going to find more materials, posts, articles and also technological solutions for your business in R-HUB’s web site:

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9 Smart tips to create Webinar Invitations that boost Registrations

October 11th, 2016

Your invitation emails are the key to drive participants to your webinar. So, how to write effective webinar invitations that bring results in terms of conversion? In this post we will see 9 smart tips that can help you to turn your emails into a powerful lead generator for your business.

According to 2013 ON24 Webinar Benchmark Report, 80% of registrations come from a combination of email and site promotions. This quote is sufficient to give you the idea of the power of emails in promoting business in general and webinars in particular. Start learning how to enhance the effectiveness of your email invitations by studying the following strategies that have been proven to be particularly effective.

  1. Give clear directions. Your readers need to understand immediately how they can register and attend the webinar.
  2. Be concise. Time is a precious resource today. Don’t write a novel that nobody has time to read about your event. Just give a clear and concise description of the topic. Close your email with a simple and self-explanatory call of action, like “Register here”, so that readers can immediately realize what is the next step.
  3. Optimize your emails for any format. Be sure that your emails can be opened and read on any devices, including mobiles.
  4. Use bullet points and numbered lists, as they make the text more readable and clearer, with subsequent time save for your readers.
  5. Write catchy subject lines. Your readers will decide whether read your email or not by simply having a quick look at the subject line. It must be short (not longer than 50 characters), highly descriptive and exciting. It is also a great idea to test different subject lines to different segments of your audience.
  6. Create a sense of urgency. According to marketing experts, giving a sense of urgency with sentences like “time for registration is limited” improve conversions and get readers to register sooner.
  7. Include a short summary of the webinar topic as well as the bios and photos of the speakers. Those who buy a pig in a poke are few today.
  8. Use simple graphics. Graphics matters, in some way! Your email must look clean and without blocks or other elements that create confusion or visual noise. Images must be the fewest as possible. As a rule of thumb, better be skinny than redundant. Remember that extra elements are always powerful factors of distraction for your readers.
  9. Use first name and be personal. It seems that using the recipient’s first name at the top of the email increase the rate of people that open it.

Now, you should be able to write more effective emails and increase the rate of conversion of your audience. If you wish to go deeper, visit R-HUB Communication web sites, where you are going to find further articles and webcast solutions for your business.

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17 Useful Tips to increase your Conference Call productivity by simply using common sense.

October 10th, 2016

How to increase your conference call productivity without spending a fortune in new techy stuff and expensive consultations? It is quite easy, simply take care of these 17 little but important details that are the root of success of any meeting according to simply common sense.

1.) Establish an Agenda.  Don’t call a conference without establishing an agenda fist. Not only does it help to structure the conference, but it also enables participants to take an active part in the discussion.

2.) Introduce every attendant to each other. This is an important point, as people that do not know each other’s voices have the opportunity to become familiar in a quick and natural way.

3.) Call a conference only if it is necessary.  The number of unnecessary conference calls is surprisingly high. In many cases, a one-to-one call or a focused mail-exchange is enough.

4.) Set a good meeting timing. This includes establishing the time the meeting starts and ends, the breaks and their lengths. With the agenda, this is a basilar step to give structure, rhythm and order to your conference.

5.) Maintain focus on the conference. Limit the “electronic grazing” during the conference call. This means no email and no phone calls. If an emergency occurs and a call needs to be made, the person concerned is to leave the room.

6.) Schedule each speeches and optimize everyone’s time. You must do that in the agenda. Guests must know what time they have to speak, in order to avoid confusion and waste of time. Tick off an item on the agenda as soon as it has been covered.

7.) Delegate roles. Leave the clerical job to someone else, so that the meeting leader is free to focus on the matters in the agenda.

8.) Don’t spend too much time when it is not necessary. Not all issues require the same amount of time to settle. Every issue that can be resolved offline or does not require the input of the majority of the group should be dismissed as quickly as possible and ticked off the agenda.

10.) Stick to the point. Maintain conference calls short and concise, as there is nothing more boring and time wasting than a rambling speaker.

11.) Discuss first the points in the agenda. The matters that are not scheduled must be treated last in order to prevent side-tracking and losing precious time in covering non pertinent issues.

12.) Invite only the people that are necessary. The guys that you do not invite will warmly thank you for that.

13.) Limit the number of participants to maximum five. Too many guests means having too many opinions circulating at the same time with subsequent chaos.

14.) Wait your turn to speak. As meeting leader, it is up to you to set the good example. Another point is that every interruption is frustrating for the speaker and a possible source of confusion for the conference.

15.) Summarize the issues treated and the decisions taken. Take a few minutes at the end of the conference to email the list of resolutions to all participants and to identify those issues or questions that must be explored further.

16.) Start the conference on time.  It is not only about possible time wastes. People’s time is as scheduled as yours. So, your guests have only that time slot to devote to you. Later, they will be busy with someone else.

17.) Take down notes. This is very helpful to retain information and it will encourage you to pay attention to each speaker.

Follow these easy tips and you will certainly have more productive conference calls.

For more information about online conferencing, kindly visit R-HUB’s website: You will find several interesting posts to read about this topic in their blog.

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Is your Web Conference clean of any possible source of distraction?

October 7th, 2016

Engaging listeners effectively is possible only when they pay attention to you. This is the reason why you should do your best to avoid any kinds of interference’s all over your conference, like screen pop ups. Pre-uploading documents is the right strategy that not only will keep away this unwanted source of distractions, but makes also you look more professional and trustworthy.

Have you ever participated to a web conference where an alert suddenly popped up while someone was sharing his screen? I guess that you lost immediately focus on the speaker’s words and started to watch the pop up, no matter you found the experience annoying or not. In that moment you discovered how powerful sources of distractions alerts can be, like in general every form of animation.

Many of the top web conferencing companies have thus started to replace pop ups with blue spots, in order to avoid distracting the audience when there is an alert during a screen sharing. This is not a great idea, as in any case it is shown something in motion that fatally attracts the participant attention, even though it prevents the leaking of sensitive information.

This solution, which sounds a bit like fixing a crack in a dam with some tape, ignore the root of the problem. The point to understand is that screen sharing is outdated. You ‘d better dismiss this old technology in favor of document pre-uploading which allows you to have the materials you need to share constantly at hand during the whole conference. The participants will only see the pertinent documents that way, while a big source of distraction is eliminated.

Another advantage of document pre-uploading is that it allows you to emphasize your argumentations by using the annotation tools purposely designed to draw participants attention to certain points of a presentation.

The document formats supported by today’s web conferencing platforms include PDFs, Word, Excel, and PowerPoint, along with some image files like Jpeg. It is possible to switch between the documents seamlessly, and if you have forgot a document, you can upload it during your presentation without your participants seeing what you are doing.

R-HUB web conferencing servers are able to perform all of the above tasks and even more. If you would like to see how they can help your meetings look more professional, please visit R-HUB’s website at

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Video Communication is behind the high growth of many Enterprises

October 6th, 2016

Video communication is an important key-factor of the growth of many enterprises, as it enhances worker production and team engagement. This is the reason why it has become the new mainstream for executives and managers today, at the point that the budgets for streaming and video equipment of 30% of enterprises has exceeded $100.000 annually.

In a recent study conducted by Wainhouse Research, it is reported that nearly 60 per cent of enterprises have an annual video budget of at least $10,000 per year, while the budgets of the remaining 30 per cent has largely exceeded $100,000 per year. These numbers give an idea of the importance of video communication in the global economy.

But there is an even more interesting datum. Wainhouse Research also reported that seventy-five percent of high-growth businesses use video-enabled collaboration. That’s 1.3 times the use rate reported by low-growth businesses. In one word, there is evidence that investing in video has serious returns.

Why is video so powerful? One impact of video is on the length of the talent acquisition process. It has been estimated that the time to hire a talented resources is 35 per cent faster today. And talents are crucial for organisations, as they drive growth. So, it is very important not to lose them through a slow and leaky hiring process.

Another reason is the improvement of collaboration and productivity across geographically dispersed teams. According to Frost & Sullivan, 50 per cent of companies that have adopted video communication have reported significant results in this field.

The third reason is that video is able to improve communication both inside and outside the organisation. In fact, the percentage of the organisations that use video for external communications is almost the same of the organisations that use video for intra-company conferencing, that is 82 per cent.

But the more trenchant argument for video is the numbers. The global enterprise video market is estimated to grow from USD 16.98 billion in 2015 to USD 36.84 billion by 2020, CAGR of 16.7 percent from 2015 to 2020. This market is driven by the increased demand for video communications in various organizations across the globe.

These numbers should make reflect any executive on the fact that competitors are likely to invest in advanced video solutions that will increase their productivity and make their businesses grow, when the time to allocate the budgets for communications comes along. To cut it short, video conferencing has become a strategical asset for any organisation in today’s global world that must not be neglected.

If you are interested in video conferencing and the challenges that it pose, you are going to find more resources on R-HUB Communications’ web site at

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