6 Main Reasons Why the Utilization of a Webinar Agenda Increases Conversions

December 1st, 2016 by ali Leave a reply »

A webinar agenda provides detailed information like the time schedule and the list of topics that will be treated during the event. In this way it allows potential participants to know that a presentation about a topic in which they are interested is coming along; conversions increase subsequently.

Webinars are a great way to present a business to a highly targeted audience. But how to engage people to sign up and keep them interested during the whole meeting? Vagueness is the big mistake to avoid. Instead, be transparent and give potential participants all the necessary details to realize whether the webinar may be interesting for them or not.

A webinar agenda is the right instrument to do that, as it provides information about the contents with a schedule that includes the time slot of each particular topic. The agenda can be posted on the webinar registration page, on the invitation email and even on the waiting page before the event begins.

Transparency is not the only reason to prepend an agenda to your webinar. There are other, more subtle ways through which an agenda can increase conversions. Let’s see the six most important.

Encourages Webinar Registration: One of the best reasons to display an agenda is simply to encourage all those that are potentially interested to sign up by showing that some important topics are going to be treated over the webinar.

Makes a business seem professional:  A neatly organized agenda conveys a sense of professionalism, which makes your brand seem reputable and authoritative in that specific segment of business.

Helps to retain the Audience: Participants leave a webinar much too often because they are interested only in a specific topic, but they do not know what time it is going to be treated. An agenda solves this problem by letting your audience know exactly what topics will be covered and when.

Helps to keep the event in memory: An agenda can make it easier to keep the webinar details in mind than a bare bullet list of items. Not only does it mean that participants are less likely to forget to show up on the launch day, but it also builds anticipation for the event.

Enables mental preparation: An agenda allows your audience to mentally prepare for the topics to be discussed. It creates anticipation and excitement for the event as well.

Engages Busy People:  An agenda is a great help for very busy people. In fact, they can check at first sight if there are some scheduled topics that are important enough to show up, should it be only at the time when the topics in which they are interested are treated.

Summarizing up these six points, we can conclude that a webinar agenda increases conversions simply by creating added value for participants. This is still the golden rule that makes the difference between success and failure in the world of digital business.

For more information about how to conduct webinars, visit R-HUB web site: http://www.rhubcom.com

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