Is Visual Content Management the new challenge for providers of Video Conferencing Services?

February 22nd, 2017 by ali Leave a reply »

Users in general and millennials in particular are fond of virtual contents. This is the reason why the ability to provide clients with good tools for visual content management has become a top requirement of any quality video conferencing product.

According to a survey commissioned by Google, 37% of millennials watch videos on YouTube or other digital channels daily, while this percentage drops to 14% for the old generations. These numbers speak out for themselves: in the future, content is destined to go visual.

This trend is confirmed also by Frost & Sullivan in their 2016 conferencing services research. They forecast  that the video conferencing market is expected to grow at a rate of 10% about per year till 2023, while some new trends that are also connected to the visual segment, like teleconferences, are going to  grow even faster (source: Marketsandmarkets’ global forecast to 2022).

Not surprisingly, in their research Frost & Sullivan mention visual content management as one of the ten leading trends of 2016 in video conferencing industry. The reasons that they give to  back up their assertions are similar to the ones provided by Google: Baby boomers are giving way to a new generation that has learnt to browse through YouTube even before they could stand, and that  grab information mainly through videos and images.

Are the producers of video conferencing services taking the challenge seriously? This means to be able to offer clients instruments like the possibility of recording their virtual conferences and pushing their records on YouTube or similar digital platforms as video format in order to share contents to the public.

Undoubtedly, some few top-ranked producers have already taken the plunge. R-HUB`s TurboMeeting (http://www.rhubcom.com), for example, offers an integrated suite for audio and video conferencing that supports recording, HD video conferencing and even telepresence. Other platforms that presently offer tools to manage visual contents are Cisco’s WebEx, JoinMe, and Skype.

But, surprisingly, some of the most popular brands of the virtual conferencing industry has not yet equipped their video conferencing products with some basilar features for content management like recording. Among them, we found well-reputed platforms like Zoho Meeting and GoToMeeting.

Behind this apparent laziness that could reveal potential problems in the future there are probably technological issues. Visual content management is not as easy to implement as it can seem at first sight. This much is true: Taking the big step requires skills and investments, two requirements that not every producer has, but that mark the lines between who is going to get ahead and who is going to fall behind the competition in the next few years.

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