Is there something like a Video Etiquette?

February 4th, 2018 by ali Leave a reply »

Yes there is, and you should know it, as following video etiquette prescriptions will enable you to offer your guests a better experience in all respects, with consequent higher probabilities that they would come again to your webinars or presentations

Manners matter, in real and digital life. Especially marketers should try to optimize their video conferences: the better the user experience of potential customers during video calls is, the better the chances they will appreciate your presentation and come back again and/or buy your product.

We have clustered the most common rules of video etiquette in these four boxes, with the hope to be helpful for you.

Rules for Meetings:

  • Has the site you are calling has a correct IP address?
  • Set your camera before (and not after) your call, so as to avoid technical issues during your meeting. Do the same with the rest of your equipment (microphones, etc).
  • When you are not speaking, deactivate your audio through the “mute” button.
  • No voices overlapping: be patient and wait that your interlocutor has finished speaking.

Rules for Video:

  • Ban clothes that are too dark or bright, or with graphic patterns like checks and stripes. A classical turquoise shirt is still the best solution, alternatively muted and pastel colors.
  • Close drapes and blinds. The sun light could interfere with the lighting of your room with a bad final effect on the screen.
  • Be natural while speaking, and use natural gesture.
  • Fix your camera so that your face and shoulders are framed as much as possible, while the objects, like the table or the chair where you are sitting down, the less.

Rules for Audio:

  • Don’t shout; your voice must sound natural. If you shout, your voice could come off distorted.
  • Ask your interlocutors if they can hear you well. A good trick is to ask them to introduce themselves. In this way, you can immediately realize whether you can hear them or not.
  • During your meeting, mute the microphone before move it.
  • While speaking, make some small and frequent pauses. Remember that the audio has always a little delay, even with the best real time streaming products.
  • Limit side conversations.


Rules for Content Sharing

  • Do your computers and applications show documents/slides installed? Do these apps work in your video conferencing environment? Not every video conferencing platform is necessarily integrated with every kind of application to open these documents.
  • Test your presentation before starting your call.

If you are interested in video etiquette, you are going to find other useful resources and posts on R-HUB`s blog at It is also possible to enjoy a free trial period of 30 days.

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