Archive for the ‘Video Conferencing’ category

The Secret of Live Stream Video Technology Attractiveness

July 11th, 2017

Live stream video technology has been recently rediscovered by institutions and individuals, at the point that today it is one of the most popular media artifacts. What is behind its success?

When it was given by Hulu the possibility to watch The White House Correspondents Dinner in real time, the success was high, and this only one of the dozens of examples of successful live-stream video events. Today, organizations of any kind try to exploit live stream video technology, especially for commercial purposes: for example, to create new brands, like Esperian, or to enhance the promotion of traditional brands, as Nissan did with its Maxima launch at the New York auto show in 2016.

So, why does it work? The answer is enclosed in one word: liveliness. Remote viewers are promised to have a similar experience of those who are going to attend the event for real, despite the fact that they are not actually present. Coming deeper into the concept of liveliness, we find out that liveliness is composed of two main components: the illusion of presence and remediation from TV. These two factors are equally balanced in making live-stream events so captivating and alluring.

The Illusion of Presence

When viewers watch a live stream video, their point of view is the one of the camera that works as a kind of proxy viewer from them. In other words, it is as if they were physically present at the event, or, to say it better, they has the illusion of being physically present. This effect is what is also called telepresence.

Naturally, it works in the measure that the stream is seamless and smooth, without any disruptions. This is the reason why the choice of the technology is important. For example, the new R-HUB`s live streaming servers are able to reduce the delay to 3 seconds only (usually the value ranges from 30 to 40 seconds).

The TV Remediation

Remediation is described as “the mix of older cultural conventions for data representation, access and manipulation, and newer conventions” (Lev Manovich). In other words, TV remediation is a combination of elements taken by traditional TV broadcast and newer forms coming from the internet.

In this way, live stream video technology reinvents the web by remediating what has gone before on TV. The effect is that viewers are going to experience something that is old and familiar at the same time, the live TV-broadcast of the past reinvented for the web. Nothing could be more reassuring.

The Charm of Direct Interaction

The main difference with the old live TV-broadcast is that viewers can have live interactions with the speakers during modern live-stream video events through the internet. It is sufficient to combine live stream video technology with web conferencing, as R-HUB has done in its latest severs.

The benefit is that the illusion of presence becomes even stronger, not to mention the level of engagement of the public that really peaks up. In facts, it is proved by some Harvard University researches that direct interaction is a great way to involve people (source: ).

This is the reason why this new medium is growing popular in organizations, as it allows real dialogues between managers, salesmen and customers. This latest feature is particularly important in some new marketing strategies, like the above-given example of the creation of the brand Esperian.

In conclusion, live stream video technologies combined with video conferencing could have an increasingly important role in the digital economy. The extent of its use is quite wide and includes areas as marketing, product promotion, remote collaboration, and remote team management.

The secret behind its success is its allure that is based on liveliness, a mix of telepresence and remediation from TV. However, the reliability of the live stream video technology that is used is crucial, as even the smallest disrupt could break the thin illusion of distant viewers that they are being present for real at their far events. And without this magic, live streaming is useless.

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How to choose the Best Live Stream Solution for your Video Conferences

July 7th, 2017

Live stream video conferences enable speakers to use powerful tricks to engage their audiences, like having outside guests, or even allowing participants to intervene and speak live. How to choose the best live stream tool? Here come a short report on the different solutions that are available on the market today.

What could do better than a live talk-show, in order to engage your audience? According to some Harvard University researches, people love to talk about themselves and share their experiences with the world (source: ). Luckily, to live stream a talk-show is not an excessively complicated affair.

The best solution is naturally to use a specific product for the purpose, like R-HUB`s live streaming servers .

Designed specifically for real time-collaboration, R-HUB`s servers are silent and compact, and very easy to set and use. They allow your participants to have live interventions, the most requested feature of this kind of products.

A strong point of R-HUB`s live streaming servers is that speakers can be located everywhere in the world. This is a great advantage in comparison with traditional live stream products which can broadcast contents from one physical location only.

The content is shown on the entire desktop, in order to maximize the message impact on the targeted audience. Interactivity is much enhanced by knocking down delays to a range among 3 – 18 seconds depending on the network conditions, and security is the highest thanks to the choice of the on-premise server based technology.

A second option is to use some special software, in order to incorporate your guests from outer sources into your live stream. The advantage of this solution is flexibility: you can use your existing Skype, Hangout or other video call solution accounts, and go with software for the whole process without buying any single piece of hardware.

Among the software that makes you reach this result, we mention OBS Studio and Wirecast. They both allow you to add a video chat to your live stream, and they work pretty much in the same way. The difference is that OBS Studio is more difficult to use than Wirecast, even though it is to be said that the addition of vMix (an external paid utility) makes the process much easier.

A problem with software based live streaming solutions is the frame delay: it can be unreliable, as it is much dependent on several factors (like the browser and the network conditions).

A third option is to buy some kind of dedicated software for live stream integration of video chats. For example, vMix Call, an evolution of the basic version of vMix. The advantage on the second option is that you have a fully integrated live video streaming tool that is generally intuitive to use and does not require long setting preliminary processes.

In conclusion, live-streaming your talk-show is now possible without much pain and problems, on the condition to have the right tool at hand.

While R-HUB`s live streaming servers offer you an easy-to-use, fully integrated and inexpensive solution which merges video conferencing and live streaming together, other products simply enable you to fumble your video chat into live stream process in a more or less complicated way. They are more flexible, but the price to pay is a tricky setting process and a lower level of security and stream quality.

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The Secret to have an Excellent Video Conferencing Presence Explained

June 30th, 2017

Make eye-contact, keep control of non-verbal messages, adjust your camera angle properly, and check the background. These are the four main tips to keep in mind to have an excellence presence during your video conference.

Solutions like R-HUB`s TurboMeeting ( assure speakers the necessary technology for seamless, top quality HD video conferences through which they can present their services and products or collaborate with remote teams. However, the human side of the affair is still important. So, how to behave in front of a cam? You will have no worries, if you simply follow these four basic tips that every smart speaker knows.

First, prepare the background.

Is the space behind you ready for your video-conference? Remember that the attendees will be able to notice every object around you. Some details, like a background window with a view or a TV device, could distract your audience much more than you expect. This is the reason why it is advisable to have just a white wall behind, so that the participants to your conference keep focused on your words and your presentation.

Second, adjust your camera angle of view.

Your camera angle of view must be never neglected, as it decides how you will be seen by your conference participants. Set your camera at your eye level, in order to avoid the so-called “video giant” effect, or, even worst, broadcasting your nose in the foreground. Remember that your pc cam is not automatically adjusted for the best user experience, so it is necessary to do the job manually before the conference begins.

Third, make eye-contact.

Eyes are the mirror of the soul in both real and virtual life. When eye-contact between the speaker and its audience is missing, the message that is commonly understood is an utter lack of interest. This is the reason why every communication manual suggests that you should look for eye-contact during a presentation. In a video-conference, it is sufficient to look directly into the camera lens. Yet counter intuitive, this movement will come across as direct eye-contact with your participants.

Fourth, keep control of your non-verbal messages.

A camera captures everything in its field of view, including your gestures and involuntary movements. In other words, your non-verbal messages will get clearly visible to your audience. So, it is important to be aware of one’s own facial expressions. Keep the mobile and every messenger shut downs, as every time a message pops up, you put on an involuntary facial expression that signals this new event to the participants to your conference. For the same reason, it is a good idea to show only your face and shoulders during a conference, as your arms and hands are two powerful means for non-verbal communication. Take also care of your hair dressing and clothes, and do not try to fulfill several tasks at a time: it would convey the message that you are neither paying attention, nor taking care of participants, which is always too bad.

In conclusion, video-conferencing can be really helpful as communication tool, at the condition to know its basics and respect some ground rules. It isn’t that difficult, after all; read again these four tips, and you will be ready for your first close-up!

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Why you should start using Video Conferencing in your Business Operations Right by now

June 26th, 2017

In a world of remote sales teams, there is a real need to meet collaborators on a regular basis in an inexpensive, but efficient, way. Video conferencing is the only technology that allows you to achieve this goal.

According to the NRF, in 2017 the segment of online retail is expected to grow of 8-12% in the US, three times more than the wider industry. This datum stresses again the importance of remote sales teams in today’s market. We have definitively entered the era of operating from remote, and every firm that wishes to survive is compelled to update its strategies and instruments. Now, among the digital tools that are particularly fit for marketing, video-conferencing is certainly one of the most powerful and effective.

Why is video-conferencing so much important? Because it is a powerful means of communication. In fact, through a video conference you can:

– Implement an effective decision making process

Video in itself is not enough. What really rocks is the possibility to share screens among the participants to a conference. In that way collaboration becomes easy and it is possible to refine ideas, contents, designs and anything is relevant. Decision making times collapse, with a consequent quicker and more agile response to any market situation by your management.

– Speed up your business

Speed has always been a key-factor of success on any market, especially for sales men. Now, it is difficult to imagine a better way than video-conferencing to speed up your business: your collaborators become immediately reachable, no matter how far they are, and a very low price, as there is no need to catch airplanes or stay in posh and expensive hotels.

– Get conspicuous money savings, yet increasing productivity
Reckon how much money you are going to save in terms of fuel, airplane tickets, hotels and restaurants through video calls, and you will catch immediately the meaning of the sentence “video-conferencing helps to cut down on costs”.

The expected increase in productivity is led by several factors. Not only will you save time on travelling, but your staff will be also more productive as a consequence of more streamlined and quicker decisions. In fact, many video-conferencing tools, like R-HUB`s TurboMeeting (, offer specific functionalities (for example, polling) that make any decision process easier.

– Increase your team flexibility
It is a usual situation that the team member you need is out of office, or at home, or on an airplane. With video-conferencing, all the members of your team are always reachable. You can get a highly flexible team that way, the member of which are always ready to be asked for action at any moment.

– Have great meetings

Solutions like R-HUB TurboMeeting assure you reliable, hi quality video and audio conferences that are connection-independent and enjoyable through any screen and device without any significant loss of video and audio quality, from TVs to mobiles. The adoption of a flat license policy makes TurboMeeting easy scalable, as you can add a virtually unlimited number of participants to your conferences. Last but not least, the utilization of a special on-premise server based technology assures you the best in terms of security.

Costs are affordable. A server of the TurboMeeting suite has a price from 995$ up.

In conclusion, it is difficult to think to survive on the digital economy of today without video conferencing. This medium is the only way to speed up and slim the decision process of your business, so that to have efficient teams that are able to keep up with the fast moving markets of today.

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Two of Best Video Conferencing Software Awards Now Belong to TurboMeeting

June 23rd, 2017, one of world’s leading web directories that compare, analyze, and review B2B software has recently honored TurboMeeting with two of their best-known awards. These reputed experts recognized the potential of our HD video conferencing solution, and ascribed it a high score of 8.0/10 in this category.

Our system now holds the prestigious 2017 Rising Star Award and Great User Experience Award for video conferencing software, being one of the few performers in this category that meet all expert criteria for productivity and excellent customer service. Both of these awards are reserved for premium systems that give teams a friendly environment to collaborate, and which have established a notably good traction with customers despite of being relatively new on the market.

TurboMeeting was also discussed as one of the platform’s most popular communications software products for 2017, thanks to its powerful video, web, and audio conferencing features designed for undisturbed, worldwide communication. Our system was also praised for supporting even 11 webcams per session, and providing unparalleled audio clarity via cell phones, smart phones, and even landline telephones. According to FinancesOnline’s experts, TurboMeeting makes it easy to engage attendees and provide first-class service, and does so on a really affordable price even small businesses should consider.

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