Archive for the ‘Video’ category

The Secret of Live Stream Video Technology Attractiveness

July 11th, 2017

Live stream video technology has been recently rediscovered by institutions and individuals, at the point that today it is one of the most popular media artifacts. What is behind its success?

When it was given by Hulu the possibility to watch The White House Correspondents Dinner in real time, the success was high, and this only one of the dozens of examples of successful live-stream video events. Today, organizations of any kind try to exploit live stream video technology, especially for commercial purposes: for example, to create new brands, like Esperian, or to enhance the promotion of traditional brands, as Nissan did with its Maxima launch at the New York auto show in 2016.

So, why does it work? The answer is enclosed in one word: liveliness. Remote viewers are promised to have a similar experience of those who are going to attend the event for real, despite the fact that they are not actually present. Coming deeper into the concept of liveliness, we find out that liveliness is composed of two main components: the illusion of presence and remediation from TV. These two factors are equally balanced in making live-stream events so captivating and alluring.

The Illusion of Presence

When viewers watch a live stream video, their point of view is the one of the camera that works as a kind of proxy viewer from them. In other words, it is as if they were physically present at the event, or, to say it better, they has the illusion of being physically present. This effect is what is also called telepresence.

Naturally, it works in the measure that the stream is seamless and smooth, without any disruptions. This is the reason why the choice of the technology is important. For example, the new R-HUB`s live streaming servers http://www.rhubcom.com/v5/live-streaming.html are able to reduce the delay to 3 seconds only (usually the value ranges from 30 to 40 seconds).

The TV Remediation

Remediation is described as “the mix of older cultural conventions for data representation, access and manipulation, and newer conventions” (Lev Manovich). In other words, TV remediation is a combination of elements taken by traditional TV broadcast and newer forms coming from the internet.

In this way, live stream video technology reinvents the web by remediating what has gone before on TV. The effect is that viewers are going to experience something that is old and familiar at the same time, the live TV-broadcast of the past reinvented for the web. Nothing could be more reassuring.

The Charm of Direct Interaction

The main difference with the old live TV-broadcast is that viewers can have live interactions with the speakers during modern live-stream video events through the internet. It is sufficient to combine live stream video technology with web conferencing, as R-HUB has done in its latest severs.

The benefit is that the illusion of presence becomes even stronger, not to mention the level of engagement of the public that really peaks up. In facts, it is proved by some Harvard University researches that direct interaction is a great way to involve people (source: http://healthland.time.com/2012/05/08/why-we-overshare-the-brain-likes-it/ ).

This is the reason why this new medium is growing popular in organizations, as it allows real dialogues between managers, salesmen and customers. This latest feature is particularly important in some new marketing strategies, like the above-given example of the creation of the brand Esperian.

In conclusion, live stream video technologies combined with video conferencing could have an increasingly important role in the digital economy. The extent of its use is quite wide and includes areas as marketing, product promotion, remote collaboration, and remote team management.

The secret behind its success is its allure that is based on liveliness, a mix of telepresence and remediation from TV. However, the reliability of the live stream video technology that is used is crucial, as even the smallest disrupt could break the thin illusion of distant viewers that they are being present for real at their far events. And without this magic, live streaming is useless.

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New Software Solutions for Real Time-Collaboration: R-HUB`s Live Streaming Servers

June 29th, 2017

Easy to install and easy to use, R-HUB Live Streaming servers allow users to stream real-time collaboration to team members’ browsers over the internet without any download of any kind of software.

Live streaming is the last – but not least – functionality added by R-HUB http://www.rhubcom.com to their servers. Real-time collaboration among multiple meeting panelists and web browser attendees become possible that way, even in the case that the panelists are scattered throughout many locations in the world; this makes the difference with traditional live streaming solutions, which are able to broadcast contents from one location only.

Highly versatile and responsive, R-HUB`s servers are able to stream contents on any device, including PC, Mac, Android and iOS mobiles. So, no worries that any participant could be excluded from your conference for technical reasons. The contents are then shown on the entire user screen, in order to increase the speaker message effectiveness on the audience. Last, interactivity has been much bettered by decreasing delays to an adjustable range between 3 and 18 seconds depending on the network conditions. In this way communication and real-time collaboration – for example, through a chat or a video-conference – become really possible, as user experience is decisively better.

The utilization of an on-premise server based technical solution by R-HUB has two big advantages. First, contents are streamed to participant browsers, so that no software download is necessary. This is comfortable especially for smartphone users, as they have much too often their smartphone memory stuffed with apps and software of any kind, not to mention the necessity to wait long minutes for the conclusion of the download process before they could conference in. Secondly, security is much improved, as it is possible to secure internal all-hands meetings by the firewall of the organization.

R-HUB`s servers do not look like the traditional cumbersome machines that some few readers might have in mind. R-HUB`s servers are small, compact, fanless and silent devices that can be put even on the shelf of your bookstore. Real plug-and-play machines, they do not need any IT team being self-installing and self-configuring. Prices are very convenient: they start from 995$ , and there is no extra fee for adding new participants to a conference, thanks to R-HUB`s flat license policy. For further details, please visit R-HUB`s web site at http://www.rhubcom.com

Real-time collaboration means the use of several tools for remote collaboration in real-time, like screen and file sharing, chat and instant messaging, and, overall, video-conferencing. Real-time collaboration has constantly grown in importance in the last decade as a consequence of the process of globalization. According to a study of Avanade (https://www.avanade.com/~/media/asset/point-of-view/social-collaboration-global-study.pdf), 77 per cent of firms utilize some kind of social collaboration technology, and the trend is on the increase. Behind, there is also the need to create a collaborative and more productive work-environment, as it seems that the real-time exchanges and feedbacks that real-time collaboration allows are crucial to reach this purpose.

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Best web conferencing software for a small non-profit?

January 19th, 2016

An R-HUB HD video conferencing and web conferencing server (www.rhubcom.com) is an affordable alternative. It supports up to 30 webcams and 8 monitors at each end point to support a telepresence experience. It starts at $1,495. The installation is a plug-and-play. After installed, the server runs 24 x 7. The hardware is a reliable network appliance just like a router and no IT maintenance is needed. The software is self-updated.

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Video Conferencing Issues Solved

January 19th, 2016

R-HUB Communications, www.rhubcom.com , makes video conferencing servers. The biggest issues we have noticed and solved for our customers include:

  1. Bandwidth issues, especially for international attendees. For example, meetings with attendees between the US and China are very difficult. To overcome this, it helps to carefully select the meeting time and avoid peak bandwidth hours. Based on our experience, any time between 10:00am and 9:00pm Beijing time is crowded. In addition to picking a good time to meet, choose a good ISP for your data center so international routing by your ISP works best for the countries where your attendees will be. This is a difficult task. In most cases, you have to test various solutions to find the best solution. We have tested a number of ISPs including Level3 for our data center and we chose Hurricane Electric (HE), which offers the best international routing for both Asia and Europe.
  2. CPU usage issues. Video and especially audio are very, very sensitive to delay. During a meeting, for example, an antivirus tool can start to scan files and use 90% of CPU, which would likely cause audio packets to be dropped producing intolerable audio quality. Advise your attendees to avoid opening a lot of applications during a meeting and to close unnecessary browser pages. Recently we experienced a case where the home page of www.speedtest.net on Internet Explorer consumed a large amount of CPU even without running the speed test; the Javascript on the page consumed so much CPU that the audio quality was adversely affected.
  3. Echo issues. Although all vendors, including R-HUB, have tried very hard to remove echoes, it is just impossible to eliminate it completely for all computer microphones. Avoid a built-in mic, and use a headset whenever possible.
  4. Disconnection issues. A wireless connection is the number one reason for disconnection. It slows down the connection speed also. Note that unlike web page browsing, video conferencing requires a persistent connection. A reliable connection is essential to ensure a smooth meeting experience. Use a wired connection!
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Improving Video Meeting Sales Success

November 5th, 2014

According to a recent survey conducted among RHUB sales representatives, 100 percent of sales reps stated that their sales meetings were improved with the addition of video conferencing to screen and audio sharing sessions. A corporate sales representative for RHUB went on to state that face-to-face collaboration has made a significant difference in terms of improving confidence, rapport, and trust with clients.

In a separate test of web cam effectiveness, RHUB found that salespeople connecting with prospects through TurboMeeting achieved a 34 percent higher close rate with the use of a webcam than without. Clearly, face-to-face communication is a driving force in business, particularly when it comes to sales.

Among the biggest challenges that many sales representatives face is overcoming the fear of showing their faces on a webcam during a sales meeting. This can be especially true for first-timers. Most people are simply nervous to see themselves on a webcam for the first time. Sales reps often worry that they will lose the sale due to onscreen awkwardness. There is also often a worry that video streaming will serve as a distraction to clients. Despite those concerns, in the interest of utilizing new strategies to reach their clients, sales reps agreed to try video sales.

The results were nothing short of powerful.

RHUB sales representatives using video conferencing found that doing so set them apart from the competition. The ability to provide pricing via video conferencing, where clients are able to actually say yes to the salesperson face-to-face creates an environment where prospects feel they are able to trust the company. Furthermore, despite their earlier concerns, salespeople also found that they became accustomed to the use of video conferencing the more they used it. Now, it feels like second nature to them.

If you are considering using your webcam for sales meetings as a way to stand out from the crowd, there are a few tips recommended to help you get started.

First, always take the time to practice and become familiar with the software prior to using it with customers. When you are ready to use it with clients, always turn it on right away rather than waiting. Keep in mind that not all customers will be interested in sharing their webcam, as well, but if they are, offer to show them how to get started. Make an effort to conduct meetings just as you usually would. The presence of the webcam should not change your usual sales presentation.

Consider scheduling a video conference as an introduction in place of a typical phone call with new prospects. Sharing your webcam and screen can be an excellent tool for engaging prospects and starting the process for building trust and familiarity. Take advantage of the opportunity to record the meeting. Following the demonstration, make certain that you distribute the recording of the meeting to attendees so that they may review it. Be sure to schedule a follow-up meeting with the prospect to close the deal.

Are you interested in learning more about RHUB products and how you can use them for conducting sales presentations? Call us today at 1-866-758-0984 or email us at sales@rhubcom.com

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