Archive for the ‘Web Seminars’ category

5 Basic Tips and Tricks to Increase ROI on Webinars & Webcasts Without Spending a Dime

December 9th, 2016

Accurate planning and some knowledge of the commercial and marketing aspects of web conferencing are enough to maximize the benefits; companies get through the technology that is changing deeply the way of doing business today.

As a manager or CEO of a company that is approaching the technology of web events for the first time, you would ask yourself how much investment it takes and how to make the most of it. Luckily, this new technology does not require a big amount of money at the learning/adopting stage. But be aware of some basic best practices, like the following 5 tips and tricks that will help you to generate a strong ROI on your company webinars and webcasts without spending a dime.

  1. Plan your webcast / webinar
  • First, identify your objectives. Do you wish to share knowledge, or generate leads, or retain and enhance client relationships, or a mix of them?
  • Second, create a roadmap to reach the goals you set and develop your contents consequently. For example, to create brand awareness use broad topics, as they are able to raise widespread interest and maximize your audience.
  • Third, choose the most effective marketing strategy. Do you wish to reach a broader audience through online promotion or just draw the participants from your database? In this second case, emailing your contacts is sufficient. In the first case, the social networks like LinkedIn, Twitter and Facebook are free/low cost vehicles to fulfill your goal.
  • Fourth, select your timing. The highest peaks of attendance are usually at lunchtime. Send reminders, recaps and updates to build excitement and involvement. In this way you will also keep your event on the radar for those uncertain of their schedules.

 

  1. Go Live, Simu-Live or On Demand? Decide Ahead.

There are three different types of webinars/webcasts:

  • They enable audience interaction and the creation of online communities. Presenters must know how to speak to an audience. If correctly conducted, live events create the best effect in terms of involvement.
  • Simu-live. They are recorded before and then presented with a live Q&A session. This allows different start times in multiple time zones with a subsequent higher reach, while the participants’ involvement decreases.
  • On demand. They are produced to be viewed and distributed at any time. The reached audience is potentially the broadest, the participants’ involvement is minimal.

 

  1. Which Technology?

Web conferencing is designed for online meetings rather than presentations, while specified webcast/webinar programs allow to reach larger audiences without crashing corporate networks. On premise server based technologies – for example R-HUB’s servers – can be used for both purposes with a higher degree of technical reliability combined with comparatively lower costs. They have also the additional advantage to be already optimized for mobiles, the devices that most participants are likely to use to attend your event.

 

  1. Little but not so unimportant details

When organizing a webinar/webcast, be sure to utilize:

  • Up-to-date equipment;
  • Quality lighting and audio;
  • A clean background without doorways or windows;
  • Slides, Polling, Q&A, downloadable documents, social media and anything else to engage the audience and keep its attention.

 

  1. Use Analytics

Analytics are very helpful tools to track relevant participants’ behaviors – such as questions asked and materials downloaded – and get useful insights on their interest and involvement levels that are later useful for the necessary follow-ups. Another important instrument is polling, which allows your managers to get accurate feedbacks about the company and its products. These data can be then integrated with customer relationship management systems, such as Salesforce.com or Marketo.

As you seen, these five tips do not need any further investment. It is sufficient to exploit resources that are often free or available as being included in products that your company has already bought. In a nutshell, our suggestion is to optimize and exploit what you have at hand.

Interested in more information about webinars / webcasts? Visit R-HUB website http://www.rhubcom.com to find other posts and materials.

  • Share/Save/Bookmark

5 Basilar Tips to Make Your Webcast Successful Through a Careful Planning

December 4th, 2016

Planning is crucial in almost every human activity, including virtual events. No matter whether it is a webcast, a webinar or whatever else; without a careful preparation, you are going to lose the many benefits that these new media potentially offer.

Companies have become increasingly aware of the huge potentiality of virtual events to generate leads: today, over 62% of B2B marketers use webinars and webcasts for content marketing, and 77% of businesses use them specifically to generate leads. Behind this success there is the fact that this new medium is highly interactive. Data speak themselves: 85% offer a Q&A session, 38% use social sharing, 22% offer polls, and 4% let participants chat.

But without a careful planning, all these benefits will remain only potential. For this reason we are giving our readers 5 tips on how to prepare any kind of virtual event.

  1. Does your webinar answer a real need?

First, ask if your webcast does answer a real need of the targeted audience. Doing a webcast for the sake of doing a webcast does not mean answering people’s needs; on the contrary, answering common customers’ questions does. Remember, a webcast is the medium, not the message.

So, the first step is putting yourself into your customers’ shoes, and ask: “What value does this webcast bring to them?” If you can’t answer – or, even worse, if you are not able to imagine what are your customers’ needs – it’s better to rethink your project from scratch.

  1. Does the title of the event convey the right tone and transmit the right information?

Titles convey also a tone, not only some contents. So, think carefully about your headlines. The tone, contents and register must be consistent in order to have an effective title. Check also SEO aspects and create an informative and well-designed landing page.

  1. Timing is important

Webinar contents can be evergreen or time sensitive. If your webinar is one of the latter, try to understand what is the best time to launch it and send the invitations to the potential participants consequently. Statistically speaking, the best day for running a webinar is a Wednesday or Thursday.

  1. Organize your materials in coherent and well-structured way

In order to be effective, a webinar should be structured around three main parts, like a story.

The Introduction

In the introduction or set-up we give a definition of the problem we wish to solve and say who are the stakeholders that are involved and why.

The Highlight

The highlight is the most important point you want your audience to remember. So, you must have it well clear in your mind from the beginning.

Proof Points

They are case studies, statistics, testimonials, reviews and other materials that create authority by supporting what you state with evidence. They are also very useful to turn a webinar into a vivid narrative.

  1. Encourage participants to get involved

Participants’ involvement is what makes the difference between virtual and traditional events. So, you must take care of this crucial aspect by including polls, questions, links to click, sidebar facts and Q&A opportunities. And if you’re offering your webcast as a download that your audience can view again as they please, make sure they can step-through to the areas that interest them most.

To cut it short, think your webinar as a two-way dialogue between you and your audience. Avoid carefully long and boring monologues, as in that case you are not only losing the attention of the participants, but also some potential customers.

 

Takeaways:

 

  • First, set your goals and purposes
  • Think of a good webinar title
  • Choose the right moment to launch time-sensitive webinars
  • Organize the materials for the webinar in a highly structured way
  • Design webinars in a way to allow audience participation

 

Interested in more information about webcasts and webinars? Visit R-HUB website at http://www.rhubcom.com

  • Share/Save/Bookmark

How Conducting Webinars using R-HUB Web Conferencing Solutions Helps your B2B Business Grow

March 18th, 2015

build_trust

Webinars can be a highly effective tool for business-to-business marketing. Previously, the only way that a B2B business could deliver a message to large audience was to hold a conference or seminar, a method that required travel expenses as well as attendees to juggle their schedules. Today, technological advances have made it possible to replace such old school methods with web-based seminars or webinars.

With these modern tools, it is possible to deliver the exact same message without participants needing to spend money on expensive travel or take time from their busy schedules in order to travel to a central location. A highly versatile tool, webinars are now being used to achieve a variety of different business goals. As a result, webinars have become one of the best tools available for B2B marketing. Below are just a few of the ways in which webinars can be used for B2B marketing purposes:

Developing Business Contacts
If you are attempting to break into a new industry, webinars can be used to introduce your business while building your brand name and connecting in a more interactive manner with attendees. By providing the audience with the ability to interact with the speaker, business becomes more personal. The strong connection also helps to build credibility.

Product Promotions
Webinars provide the ideal platform for promoting and selling new products. Using webinars, speakers are able to show off what makes their product unique and stand out from the competition through live demos, video clips, and photographs. The ability to provide product demos can be particularly beneficial when your service or product is complex in nature and is best explained or demonstrated live. Decision makers will also be able to benefit from the ability to receive live resources and answers to any lingering questions. After the webinar is concluded, guests can be directed easily to a sales page to close the deal.

Training
In the past, when you needed to provide training to new customers, it often meant sending a sales rep out into the field. With webinars, you can deliver training in a cost-effective, interactive, and convenient manner to provide new customers with the training they need in order to be successful with your service or product.

Lower Expenses
Holding seminars and conferences can take a huge bite out of your business’s budget. By hosting a webinar, you can attain the same benefits at just a fraction of the cost. The money that you would have spent on travel arrangements as well as renting facilities and the myriad of other expenses associated with hosting a conference can instead be reinvested into other areas of your business.

Along with the benefits listed above, webinars can also assist your business in growing a global presence, capturing more sales leads, and maintaining better relationships with clients. As a result, you can leverage the opportunity to develop new sources of revenues.

To learn more about how webinars can enhance your business, check out our R-HUB web-casting solutions today at http://www.rhubcom.com

  • Share/Save/Bookmark

Improving Your Sales Training Using R-HUB Web Conferencing Servers

March 12th, 2015

build_trust

With R-HUB Web Conferencing Servers, you gain much more than just a collaboration tool. You might be surprised to discover that R-HUB Web Conferencing Servers can also be used for improving your sales training. Below are three ways that R-HUB can be used to improve your company’s sales training.

Recording Customer Demos
Turnover is a simple fact of life for sales organizations. Yet, bringing new sales reps up to speed usually cannot happen fast enough. Even worse, sales managers often assign a new sales rep to a tenured rep to listen to calls and demos, effectively tying up the time of two people. In a best case scenario, the new sale rep hears one or two decent calls. In the worst case scenario, the sales rep picks up some bad habits that the sales manager likely does not even know that his best reps are using. Or, the entire day could be spend unproductively as the new rep listens to someone simply leaving voice mails.

R-HUB Web Conferencing Servers offers the ability to record customer interactions, thus providing the perfect sales training tool. Customers love this option because they are sent a recording of the demo that can be shared with other key decision makers. Your company is able to handpick recordings based on your selected best practices. Any time that is spent listening to calls becomes 100% efficient and productive because you can be assured that every demo and call a new rep reviews is good. Perhaps best of all, you are able to maintain a consistent model for good calls, ensuring that all new reps receive the best examples during training.

Testing
You can also use R-HUB Web Conferencing Servers to test your sales team. Select pieces of demo calls and ask reps to then carry the demo forward based on the information they have heard up to that point. For instance, you can solicit recommendations for features to be shown to the client or to even highlight what was left out of the call. This helps to ensure that everyone understands the best practices to utilize for different demo scenarios. Choose to test on an individual basis or perform testing live in groups with teams, the choice is up to you. Both options provide critical insight into how much your team knows while giving everyone a chance to improve his or her sales skills.

Role Playing
While the ability to see and hear real calls can be tremendously helpful, much of this knowledge simply does not stick until it is actually practiced. Instead of running the risk of a new sales rep trying out their newly developed skills on real clients, you can take advantage of role playing to give your new sales reps real life practice. R-HUB allows you and your employees to role play utilizing the subject matter and scenarios you would like to highlight. You can also opt to stop a recording at any point as well as continue the call. This option can be particularly beneficial for the tricky parts of a sales call, giving you the chance to role play, and then play the remainder of the call to demonstrate how it should be conducted effectively.

Regardless of whether you have your own sales team or you know someone in this situation, R-HUB Web Conferencing Servers can help to improve sales training. Recording customer demos, testing, and role playing are just a few of the effective ways you can begin using R-HUB web Conferencing Servers to improve your sales training. To begin a 30-day free trial of R-HUB today, visit http://www.rhubcom.com/v5home.html For a quick demo, call us at 866-758-0984 or email us at sales@rhubcom.com

  • Share/Save/Bookmark

R-HUB Web Conferencing Service Helps to Build Trust Among Users

March 9th, 2015

build_trust

Connecting with a disparate sales team for a meeting or broadcasting an annual conference to all employees should not have to be a challenge. With a web conferencing server such as R-HUB, it does not have to be a challenge.

In addition to the advanced functionality offered by the R-HUB Web Conferencing Server, this platform also offers the benefit of being able to build trust among your users. It accomplishes this by offering your company your own personalized domain. With a personalized domain, you are able to prove your identity, something that is vital in today’s security sensitive world. Additionally, the platform provides the use of toll free numbers, which ensures your participants do not have to worry about incurring additional fees. The result is a robust platform that works to build confidence in its benefits as well as your brand.

R-HUB: A Web Conferencing Solution You Can Trust

Most other web conferencing solutions currently available on the market do not allow you to host integrated solutions on your company’s own domain. This is not the case with R-HUB. Each company that opts to deploy this solution in their workplace is able to host integrated communications solutions on a personalized, specific domain.

With any platform besides R-HUB, your domain would look something like: asyourcompany.conferencecompany.com. With R-HUB, your domain would appear as: meeting.yourcompany.com. This type of domain helps to inspire more trust in your participants since it does not include any third-party information, only the name of your trusted brand.

Along with branding R-HUB with your company domain, you can also take advantage of the opportunity to display multiple customizable graphics. As a result, R-HUB can be integrated completely into your company culture. For instance, you can choose to integrate your company’s logo into the system’s user interface when using R-HUB. You can also generate reports as and when you need them. When a meeting is concluded, you can take advantage of the option to direct participants to any web page you would like in order to further enhance your message and your branding.

Since there is no download involved for participants to view the meeting, you can rest assured that firewalls and anti-virus protection will not prevent attendees from participating in your meeting. This is just one more feature that makes this web conferencing solution more trustworthy, and easier and more convenient to use.

Use R-HUB Web Conferencing Server Today

If you would like to improve the level of communication and collaboration both inside and outside your organization and are interested in learning how you can inspire trust in the system, R-HUB Web Conferencing could be the ideal solution for your business needs.

Currently, R-HUB is offering a 30-day free trial of this dynamic web conferencing solution. With this trial, you are able to experience the benefits of R-HUB Web Conferencing Server yourself. You can sign up for the free 30-day free trial at http://www.rhubcom.com and get started on the path of revolutionizing your business.

  • Share/Save/Bookmark