Archive for the ‘webinar’ category

5 Basic Tips and Tricks to Increase ROI on Webinars & Webcasts Without Spending a Dime

December 9th, 2016

Accurate planning and some knowledge of the commercial and marketing aspects of web conferencing are enough to maximize the benefits; companies get through the technology that is changing deeply the way of doing business today.

As a manager or CEO of a company that is approaching the technology of web events for the first time, you would ask yourself how much investment it takes and how to make the most of it. Luckily, this new technology does not require a big amount of money at the learning/adopting stage. But be aware of some basic best practices, like the following 5 tips and tricks that will help you to generate a strong ROI on your company webinars and webcasts without spending a dime.

  1. Plan your webcast / webinar
  • First, identify your objectives. Do you wish to share knowledge, or generate leads, or retain and enhance client relationships, or a mix of them?
  • Second, create a roadmap to reach the goals you set and develop your contents consequently. For example, to create brand awareness use broad topics, as they are able to raise widespread interest and maximize your audience.
  • Third, choose the most effective marketing strategy. Do you wish to reach a broader audience through online promotion or just draw the participants from your database? In this second case, emailing your contacts is sufficient. In the first case, the social networks like LinkedIn, Twitter and Facebook are free/low cost vehicles to fulfill your goal.
  • Fourth, select your timing. The highest peaks of attendance are usually at lunchtime. Send reminders, recaps and updates to build excitement and involvement. In this way you will also keep your event on the radar for those uncertain of their schedules.

 

  1. Go Live, Simu-Live or On Demand? Decide Ahead.

There are three different types of webinars/webcasts:

  • They enable audience interaction and the creation of online communities. Presenters must know how to speak to an audience. If correctly conducted, live events create the best effect in terms of involvement.
  • Simu-live. They are recorded before and then presented with a live Q&A session. This allows different start times in multiple time zones with a subsequent higher reach, while the participants’ involvement decreases.
  • On demand. They are produced to be viewed and distributed at any time. The reached audience is potentially the broadest, the participants’ involvement is minimal.

 

  1. Which Technology?

Web conferencing is designed for online meetings rather than presentations, while specified webcast/webinar programs allow to reach larger audiences without crashing corporate networks. On premise server based technologies – for example R-HUB’s servers – can be used for both purposes with a higher degree of technical reliability combined with comparatively lower costs. They have also the additional advantage to be already optimized for mobiles, the devices that most participants are likely to use to attend your event.

 

  1. Little but not so unimportant details

When organizing a webinar/webcast, be sure to utilize:

  • Up-to-date equipment;
  • Quality lighting and audio;
  • A clean background without doorways or windows;
  • Slides, Polling, Q&A, downloadable documents, social media and anything else to engage the audience and keep its attention.

 

  1. Use Analytics

Analytics are very helpful tools to track relevant participants’ behaviors – such as questions asked and materials downloaded – and get useful insights on their interest and involvement levels that are later useful for the necessary follow-ups. Another important instrument is polling, which allows your managers to get accurate feedbacks about the company and its products. These data can be then integrated with customer relationship management systems, such as Salesforce.com or Marketo.

As you seen, these five tips do not need any further investment. It is sufficient to exploit resources that are often free or available as being included in products that your company has already bought. In a nutshell, our suggestion is to optimize and exploit what you have at hand.

Interested in more information about webinars / webcasts? Visit R-HUB website http://www.rhubcom.com to find other posts and materials.

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5 Easy Ways to Promote Your Brand Through Your Webinars

December 5th, 2016

Webinars can be turned into a powerful tool to build any brand if they are used in the right way. The trick is simply to constantly highlight the brand during the whole presentation, so that participants are naturally led to associate your company with the contents of the webinar.

How to put the spotlights on the brand of the company during a webinar? The five best practices include a smart use of the company logo, giving hangouts, ensuring visual consistency and being authoritative. Let’s see them deeper.

  1. Make your Brand visible everywhere

First, be sure that your brand is clearly visible during the whole webinar. It means that right from the registration page to the latest screen of your presentation the colors of the slides and the ambience from where you give your speech must be consistent with the ones of your company. The company logo must be shown in the background and impressed on every slide.

  1. Make Free Handouts consistent with the graphics of your company

The free handouts that are usually given out during a presentation must have the logo of the company impressed on each page. Their visual appearance must conform with the colors and, more in general, the graphics of the company. To cut it short, the goal is to be sure that there is no visual difference among your web page, webinar, and handouts.

  1. Highlight the differences with your competitors

Once fixed the visual aspects, take care of your contents. Arrange them in a way to highlight the differences of your service or product with the ones provided by your competitors. Be aware of your points of strengths and use them to highlight the weaknesses of your competitors. Do not criticize; simply demonstrate why and how your product is different. Then show how these differences can benefit your audience. Use testimonials: not only do they add weight to your message, but they can also influence other people to purchase by you.

  1. Be an Authority

Being authoritative on the topics of the webinar will enhance your brand. So, take care of the contents and try to create value for your audience. Remember that education is more effective than promotion in generating conversions.

  1. Webinar Follow-up

Webinar follow-ups give speakers good opportunities to keep in touch with their audience by providing webinar participants with additional valuable contents. They are also a great occasion to build the company brand. For these reasons, it is important to always follow up your webinars.

For example, as a bonus for attending, you could offer exclusive access to specific areas of your website. Alternatively, you could provide a link to download the webinar or a handout of the presentation.

To summarize up, take care of consistency and make your webinars a real value generator for your audience. Remember that salesman annoy, while people that are able to offer solutions win.

For more information on webinars, visit R-HUB website http://www.rhubcom.com. You are going to find more useful resources on this crucial tool to promote business.

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5 Basilar Tips to Make Your Webcast Successful Through a Careful Planning

December 4th, 2016

Planning is crucial in almost every human activity, including virtual events. No matter whether it is a webcast, a webinar or whatever else; without a careful preparation, you are going to lose the many benefits that these new media potentially offer.

Companies have become increasingly aware of the huge potentiality of virtual events to generate leads: today, over 62% of B2B marketers use webinars and webcasts for content marketing, and 77% of businesses use them specifically to generate leads. Behind this success there is the fact that this new medium is highly interactive. Data speak themselves: 85% offer a Q&A session, 38% use social sharing, 22% offer polls, and 4% let participants chat.

But without a careful planning, all these benefits will remain only potential. For this reason we are giving our readers 5 tips on how to prepare any kind of virtual event.

  1. Does your webinar answer a real need?

First, ask if your webcast does answer a real need of the targeted audience. Doing a webcast for the sake of doing a webcast does not mean answering people’s needs; on the contrary, answering common customers’ questions does. Remember, a webcast is the medium, not the message.

So, the first step is putting yourself into your customers’ shoes, and ask: “What value does this webcast bring to them?” If you can’t answer – or, even worse, if you are not able to imagine what are your customers’ needs – it’s better to rethink your project from scratch.

  1. Does the title of the event convey the right tone and transmit the right information?

Titles convey also a tone, not only some contents. So, think carefully about your headlines. The tone, contents and register must be consistent in order to have an effective title. Check also SEO aspects and create an informative and well-designed landing page.

  1. Timing is important

Webinar contents can be evergreen or time sensitive. If your webinar is one of the latter, try to understand what is the best time to launch it and send the invitations to the potential participants consequently. Statistically speaking, the best day for running a webinar is a Wednesday or Thursday.

  1. Organize your materials in coherent and well-structured way

In order to be effective, a webinar should be structured around three main parts, like a story.

The Introduction

In the introduction or set-up we give a definition of the problem we wish to solve and say who are the stakeholders that are involved and why.

The Highlight

The highlight is the most important point you want your audience to remember. So, you must have it well clear in your mind from the beginning.

Proof Points

They are case studies, statistics, testimonials, reviews and other materials that create authority by supporting what you state with evidence. They are also very useful to turn a webinar into a vivid narrative.

  1. Encourage participants to get involved

Participants’ involvement is what makes the difference between virtual and traditional events. So, you must take care of this crucial aspect by including polls, questions, links to click, sidebar facts and Q&A opportunities. And if you’re offering your webcast as a download that your audience can view again as they please, make sure they can step-through to the areas that interest them most.

To cut it short, think your webinar as a two-way dialogue between you and your audience. Avoid carefully long and boring monologues, as in that case you are not only losing the attention of the participants, but also some potential customers.

 

Takeaways:

 

  • First, set your goals and purposes
  • Think of a good webinar title
  • Choose the right moment to launch time-sensitive webinars
  • Organize the materials for the webinar in a highly structured way
  • Design webinars in a way to allow audience participation

 

Interested in more information about webcasts and webinars? Visit R-HUB website at http://www.rhubcom.com

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6 Main Reasons Why the Utilization of a Webinar Agenda Increases Conversions

December 1st, 2016

A webinar agenda provides detailed information like the time schedule and the list of topics that will be treated during the event. In this way it allows potential participants to know that a presentation about a topic in which they are interested is coming along; conversions increase subsequently.

Webinars are a great way to present a business to a highly targeted audience. But how to engage people to sign up and keep them interested during the whole meeting? Vagueness is the big mistake to avoid. Instead, be transparent and give potential participants all the necessary details to realize whether the webinar may be interesting for them or not.

A webinar agenda is the right instrument to do that, as it provides information about the contents with a schedule that includes the time slot of each particular topic. The agenda can be posted on the webinar registration page, on the invitation email and even on the waiting page before the event begins.

Transparency is not the only reason to prepend an agenda to your webinar. There are other, more subtle ways through which an agenda can increase conversions. Let’s see the six most important.

Encourages Webinar Registration: One of the best reasons to display an agenda is simply to encourage all those that are potentially interested to sign up by showing that some important topics are going to be treated over the webinar.

Makes a business seem professional:  A neatly organized agenda conveys a sense of professionalism, which makes your brand seem reputable and authoritative in that specific segment of business.

Helps to retain the Audience: Participants leave a webinar much too often because they are interested only in a specific topic, but they do not know what time it is going to be treated. An agenda solves this problem by letting your audience know exactly what topics will be covered and when.

Helps to keep the event in memory: An agenda can make it easier to keep the webinar details in mind than a bare bullet list of items. Not only does it mean that participants are less likely to forget to show up on the launch day, but it also builds anticipation for the event.

Enables mental preparation: An agenda allows your audience to mentally prepare for the topics to be discussed. It creates anticipation and excitement for the event as well.

Engages Busy People:  An agenda is a great help for very busy people. In fact, they can check at first sight if there are some scheduled topics that are important enough to show up, should it be only at the time when the topics in which they are interested are treated.

Summarizing up these six points, we can conclude that a webinar agenda increases conversions simply by creating added value for participants. This is still the golden rule that makes the difference between success and failure in the world of digital business.

For more information about how to conduct webinars, visit R-HUB web site: http://www.rhubcom.com

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9 Smart tips to create Webinar Invitations that boost Registrations

October 11th, 2016

Your invitation emails are the key to drive participants to your webinar. So, how to write effective webinar invitations that bring results in terms of conversion? In this post we will see 9 smart tips that can help you to turn your emails into a powerful lead generator for your business.

According to 2013 ON24 Webinar Benchmark Report, 80% of registrations come from a combination of email and site promotions. This quote is sufficient to give you the idea of the power of emails in promoting business in general and webinars in particular. Start learning how to enhance the effectiveness of your email invitations by studying the following strategies that have been proven to be particularly effective.

  1. Give clear directions. Your readers need to understand immediately how they can register and attend the webinar.
  2. Be concise. Time is a precious resource today. Don’t write a novel that nobody has time to read about your event. Just give a clear and concise description of the topic. Close your email with a simple and self-explanatory call of action, like “Register here”, so that readers can immediately realize what is the next step.
  3. Optimize your emails for any format. Be sure that your emails can be opened and read on any devices, including mobiles.
  4. Use bullet points and numbered lists, as they make the text more readable and clearer, with subsequent time save for your readers.
  5. Write catchy subject lines. Your readers will decide whether read your email or not by simply having a quick look at the subject line. It must be short (not longer than 50 characters), highly descriptive and exciting. It is also a great idea to test different subject lines to different segments of your audience.
  6. Create a sense of urgency. According to marketing experts, giving a sense of urgency with sentences like “time for registration is limited” improve conversions and get readers to register sooner.
  7. Include a short summary of the webinar topic as well as the bios and photos of the speakers. Those who buy a pig in a poke are few today.
  8. Use simple graphics. Graphics matters, in some way! Your email must look clean and without blocks or other elements that create confusion or visual noise. Images must be the fewest as possible. As a rule of thumb, better be skinny than redundant. Remember that extra elements are always powerful factors of distraction for your readers.
  9. Use first name and be personal. It seems that using the recipient’s first name at the top of the email increase the rate of people that open it.

Now, you should be able to write more effective emails and increase the rate of conversion of your audience. If you wish to go deeper, visit R-HUB Communication web sites, where you are going to find further articles and webcast solutions for your business. http://www.rhubcom.com

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