Archive for the ‘webinar’ category

9 Smart tips to create Webinar Invitations that boost Registrations

October 11th, 2016

Your invitation emails are the key to drive participants to your webinar. So, how to write effective webinar invitations that bring results in terms of conversion? In this post we will see 9 smart tips that can help you to turn your emails into a powerful lead generator for your business.

According to 2013 ON24 Webinar Benchmark Report, 80% of registrations come from a combination of email and site promotions. This quote is sufficient to give you the idea of the power of emails in promoting business in general and webinars in particular. Start learning how to enhance the effectiveness of your email invitations by studying the following strategies that have been proven to be particularly effective.

  1. Give clear directions. Your readers need to understand immediately how they can register and attend the webinar.
  2. Be concise. Time is a precious resource today. Don’t write a novel that nobody has time to read about your event. Just give a clear and concise description of the topic. Close your email with a simple and self-explanatory call of action, like “Register here”, so that readers can immediately realize what is the next step.
  3. Optimize your emails for any format. Be sure that your emails can be opened and read on any devices, including mobiles.
  4. Use bullet points and numbered lists, as they make the text more readable and clearer, with subsequent time save for your readers.
  5. Write catchy subject lines. Your readers will decide whether read your email or not by simply having a quick look at the subject line. It must be short (not longer than 50 characters), highly descriptive and exciting. It is also a great idea to test different subject lines to different segments of your audience.
  6. Create a sense of urgency. According to marketing experts, giving a sense of urgency with sentences like “time for registration is limited” improve conversions and get readers to register sooner.
  7. Include a short summary of the webinar topic as well as the bios and photos of the speakers. Those who buy a pig in a poke are few today.
  8. Use simple graphics. Graphics matters, in some way! Your email must look clean and without blocks or other elements that create confusion or visual noise. Images must be the fewest as possible. As a rule of thumb, better be skinny than redundant. Remember that extra elements are always powerful factors of distraction for your readers.
  9. Use first name and be personal. It seems that using the recipient’s first name at the top of the email increase the rate of people that open it.

Now, you should be able to write more effective emails and increase the rate of conversion of your audience. If you wish to go deeper, visit R-HUB Communication web sites, where you are going to find further articles and webcast solutions for your business. http://www.rhubcom.com

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10 Tips and Hints to retain Webinar participant attention

September 21st, 2016

Maintaining participant attention is more difficult in a webinar than in live presentations, as visitors can simply close their web browser and leave the meeting unnoticed. Let us see ten common tips to keep your audience stuck to the screen up to the end of your presentation.

  1. Deliver useful content

Watching a screen is more tiring that watching a live speaker. So, it must be well worth dedicating so much pain to you. Great and useful contents delivered in a clear, compact and simple way is the only currency that your audience will really appreciate.

  1. Ask questions

Human attention increases immediately when a question is asked. So, ask questions during your webinar quite frequently (4/5 minutes) in order to keep the participants attentive.

  1. Utilize schemes, photos, keynotes

After few minutes, it is inevitable that the attention of your audience on your voice decreases. Visual elements are really helpful because they involve another sense, sight. Remember that images must be simple, as complicated images are a factor of distraction. Visual elements are also helpful to understand the contents of a webinar. According to scientists, the combination of visual and auditory stimulation increases human perception of information from only 15% to a stunning 65%.

  1. Change modes

According to psychologists, human beings are able to concentrate on one process at a time for about 25 minutes. Then, they need rest. A trick to maintain participant’s attention is to change the mode of the webinar, for example by shifting from a keynote to playing a video.

  1. Tell stories and show testimonials

Personal stories are more interesting than an arid sequence of tables filled with numbers. Remember that a negative experience often teaches more and better than a positive one.

  1. Make pauses

It is a simple, but important rule that you must never forget, even in a live conference. A sudden pause attracts immediately listeners attention and make them concentrate on the presenter.

  1. Avoid background noises and sounds

Background noises and sounds are a powerful source of distraction. Try to keep them away as much as possible. Close your mobile, close pop ups, disable notifications, close every chat, and ask your colleague to avoid calling you during your presentation.

  1. Provoke

Provocations are great way to get participants active and attentive. They can be combined with questions; follow a provocation with the usual question: do you agree or not? Adrenalin will rise up immediately….

  1. Change tempo and rhythm

This is another classical tip that works well also in live webinar. Remember that nothing is more tedious than listening to a voice that has always the same monotonous tone.

  1. Tell funny stories

A funny story or a joke can be useful to amuse your audience and give participants a moment of relax during presentation on difficult, complicated subjects.

Do you wish to learn more? You can find many more useful suggestions and tips about how conducting a webinar on R-HUB web site. For further information, please visit R-HUB website http://www.rhubcom.com

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Global Trends in Webinars in 2016: An Outlook

September 19th, 2016

More and more users are utilizing tablets and smartphones, the importance of social networks for webinar promotion purpose is growing, but there are also more and more concerns about safety issues and privacy.

What have been the global trends in webinars in 2016, so far? Now that we have come around the halfway of the year, some general trends start to come out. So, let’s see what online conference organizers shall get ready to deal with next months.

1 – The increase in the number of users that use their tablets and smartphones to participate to webinars.

According to Adobe, there was a growth of 33% of the number of people that use their smartphones to watch videos in 2015. Being actually webinars anything else than video streams, this brings us to the conclusion that the amount of users that prefer to attend web conferences through mobile devices will be on the increase during the whole rest of the year.

The winning strategy: if you are a webinar organizer, choose webinar services that are well supported on mobile devices, like R-HUB web conferencing servers that have appositely designed apps for Android and iOS powered tablets and smartphones. The apps are freely downloadable at Google Play and App Store

2 – The ability to promote webinars through social networks has become a key-factor of success.

Social networks continue their quick growth.  As a consequence, it is basilar to have a good social network strategy. This is true for almost every business and industry, but especially true for webinar organizers. Remember that those who could potentially appreciate your webinars are generally social network animals.

The winning strategy: Advertise your webinars through the social networks by placing announcements, short posts, and comments. Try to keep in touch with your audience by opening focus groups on Facebook. Utilize Twitter not only to advertise a webinar, but also as a way to get your participants’ comments and feedbacks.

3- People’s concerns about online safety and privacy will increase.

Privacy is seriously threatened in a world of avid marketers that try to outline their potential customers every moment. Social networks and search engines make the most of their money by selling users’ data. So, people concerns are on the increase, and someone starts distrusting online services in general and webinars in particular.

The winning strategy: Have you ever heard of on-premise servers? They are magic, as they are both safe and incredibly data-leak resistant. R-HUB’s web conferencing servers use this technology. They work from behind your firewall. Hence, they assure you a much better level of security than hosted services.

4 -The popularity of online conferences is growing

Webinars are not all. It is web conferencing that has been booming in the last few years, as attending conferences over the internet has become trendy. It allows you to save time and money and to get in touch with friends, relatives and colleagues in just few clicks.

The winning strategy: Change your unidirectional and boring webinars into involving conferences where people can ask questions, share documents, participate to pools, in one word, be active.

If you are interested in organizing a secured webinar, R-HUB offers a 30 day free trial. Visit http://www.rhubcom.com for more information.

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Five essential R-HUB tools for enhancing participant engagement in webinars

June 29th, 2016

Participant engagement is a key-factor of success of any online presentation. This is the reason why the R-HUB team spends much time and effort on the development of a variety of tools that help to make awesome presentations during webinars. Let’s have a look at the top 5.

Does your webinar service provide the right tools for participant engagement? This is a crucial question for any speaker. In fact, never should it be underestimated that participant engagement is a key-factor of success of any presentation. This is the reason why R-HUB’s web conferencing platform has a huge variety of really helpful features for webinars. Let’s see the five top features expressly designed for this purpose.

1 – Handouts: They are a really great tool to convey any kind of message to your audience in a fast and concise way. For this reason the R-HUB web conferencing platform enables participants to download handouts directly during webinars.

2 – Polls: They are universally recognized as one of the most powerful ways to engage participants and in the same time to collect precious information from a given audience.  R-HUB`s polling features  allow webinar administrators  not only to collect relevant information, but also to increase webinar participant engagement and generate useful live insights related to the topic of  your webinar.

3 – Text chat: There’s no better way to increase engagement than a live chat with questions and answers. Text chats increase also the level of participant attention and the webinar participation.

4 – Video: It is well known that videos are one of the most powerful ways to drive people’s attention because of its dynamic visuals.  R-HUB’s video features are expressly designed to make the most of this strategic and powerful media.

5 – Interact Features: It is important to give webinar participants the possibility to interact real time with the speaker through specific tools, like R-HUB’s icons that include hand raising, thumbs-up for saying “yes” and making requests as “Speed up” and “Slow down”.

It’s not yet finished. R-HUB provides support that helps you to make your webinars successful.  Other useful features of R-HUB’s products are described on R-HUB documentation, just go to R-HUB’s web site and have a small tour. There, you will find also all the necessary information about R-HUB’s turnkey online meeting service. http://www.rhubcom.com

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Four reasons why Webinars can work great as a Marketing Tool

June 27th, 2016

Your e-Commerce business can actually profit from Webinars. In this article, we will explain four reasons why it is a good idea to use webinars in order to reach those segments of audience that are difficult to reach through the traditional marketing strategies.

Once, in marketing schools, it was taught that selling is an act of love. This emphatic statement meant simply to outline how important personal interactions are for marketers, no matter whether you are a B2B (business-to-business) marketer or B2C (business to consumer) marketer.

But what to do when you have to market through a cold e-Commerce that makes human interactions impossible? Here, the problem is that most people feel disengaged when they have to deal with a remote server. The negative consequence is that building customer loyalty becomes difficult. And – we know – customer loyalty is one of the main pillars of business.

Luckily, the answer is simple: utilize webinars, as they allow you to have face-to-face meetings with people. In that way, you or your salesmen can strengthen the brand, generate more leads and, in conclusion, sell more.

Now, let’s see which tasks can be fulfilled through webinars very well.

1) Demonstrate New Products. Not only are webinars very explicative, but they also give you the opportunity to demonstrate new products and promote your existing products.

2) Strengthen Your Brand. Customers need to listen to your voice. It is a matter of mutual trust. Webinars allow you to easily communicate with customers and peers and build trust without the need of meeting them in person.

3) Build Customer Loyalty. Selling is easy, keeping customers is difficult. In this regard, webinars can be really helpful. You can engage your customers with webinars in a very effective way and turn one sale into a series of sales. Webinars are also powerful tools to establish oneself as an authority in a particular industry.

4) Provide Value. Though webinars, providing extra value to your customers is simple. For example, it is possible to send them either some exclusive documentation or some helpful videos or contents that are not available on the net.

What technology should we utilize in order to make the most of webinars? Mainly, there are two available technologies, hosted and on-premise server based solutions. Both technologies have their pros and cons.

Among on-premise server based solutions, R-HUB’s web conferencing servers deserve a mention. They are comfortable (you can set them on the shelf of your library) and cheap (their prices range from 295US$ to 1495 US$, according to the model). They need no maintenance and are self-configuring. Finally, their flat license system allows you to add a virtually unlimited number of participants to a webinar at zero cost.

For further information, please visit R-HUB’s web site: http://www.rhubcom.com

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