Posts Tagged ‘benefits of video conferencing’

Why Video Calling is the Best way to Build Trust in the Virtual Workplace

September 15th, 2017

In descending order, in-person contact, video calling, audio calling and text messaging/emails are the most effective means of communication for building trust according to a research of Michigan University

When the going gets tough, talking face-to-face with your opponentis the only way to get out of it in most situations. This shows the power and importance of in-person contacts in building trust among people. Now, there is scientific evidence that back up the validity of the expression “we’d better talk in private”: according to a research of the University of Michigan ( that purposely targets virtual workplaces,  face-to-face meetings are the most effective way to build trust among people and virtual meetings the next.

This is not surprising at all, as video conferences simply recreate the experience of a face-to-face meeting across distance. The strong development of this technology in the last years plays a great role, as today video conferencing ensures their users high quality video sessions that are able to perfectly replicate the experience of a meeting in the reality. To give an example, we mention the suite of video conferencing servers TurboMeeting of R-HUB ( that allows its users even to cooperate in real time with very low frame delay (some few seconds) and get an enhanced experience of telepresence. Even the smallest non-verbal message is preserved through the usage of these light and compact devices that can be comfortably placed on a shelf of your bookcase as little as they are and that are sold at a price that does not go over a thousand of dollars.

A strong point of video conferencing is that all the initiatives and actions that are recommended by experts to build trust (like recognizing excellences, for example, or task delegation) can be easily included in any working relation that is managed through video conferencing. In other words, video conferencing allows managers to transpose and utilize the same tricks and techniques they learnt in traditional workplaces in an utter natural way, without the need of more or less long periods of retraining to get used to a new technology.

The fact that video conferencing is a technology that assures managers a smooth transition from the traditional workplaces to the new digital workplaces is certainly one of its key-factor of success. According to Credence Research, the growth of video conferencing in workplaces is explosive, with an expected rate of increase per year of + 20% in the next few years: in other word, it is a real technological revolution.

In conclusion, video conferencing is a very effective way to build trust thanks to its capability to perfectly render the experience of a real in-person contact and the possibility to transpose all the recommended actions to build trust into the virtual workplaces. However, it works if we use video conferencing tools that are able to ensure superb HD quality and seamless image streaming like TurboMeeting.

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Is it Better to place a Conference Call or a Video Call?

September 5th, 2017

The advantages and disadvantages of the two most popular methods of virtual conferencing in business

Better to have an audio conference or a video conference with your team? You would have asked yourself this question hundreds of times and especially today when every good virtual conferencing tool (for example, TurboMeeting of R-HUB, gives you the option to choose between these two means of communication. Although the usage of video conferencing is decisively on the increase, the screen has not yet outplaced the more traditional audio conferences. Therefore, the answer depends on the practical situation you are. Let’s then have a quick look at the pros and cons of these two technologies in order to choose the one that suits our needs better.

  1. Conference calls are cheaper and easier to use and set up.

Conference calls are cheaper and easier to set up than video calls. This is the reason why they are preferred for quick communication and when it is not necessary to show documents, slides, or other visual materials. Another strong point of calls is that users do not need any computer, as a simple mobile or smartphone is enough to access. In other words, conference calls are destined to stay, despite the success of web conferencing. The fact that a good 75% of organization has adopted this mean of communication confirms our assumption (source:

The common issue with conference calls is voice crispness. On Skype, how many times have you had to withdraw on a textual chat because at a certain point you barely understood what the other speaker was saying?

  1. Video conferences are more engaging.

Nobody would think to give a webinar through a trivial phone conference call. There are occasions, like webinars, lectures, product presentations, administrator board meetings, when telepresence, visual and non-verbal communication become crucial.  Today, products like R-HUB`s TurboMeeting allow users to enjoy an experience very close to a real meeting during a video conference, plus the possibility to utilize tools like polling, document and desktop sharing. TurboMeeting solves also the problem of the greater difficulty of setting up video conferences, as it makes the operation very similar to audio conferences.

The common issues with video conferences are that they are more expensive and less comfortable to configure. However, these problems have been partially addressed by the new generation of video conferencing solutions, as the example of R-HUB`s TurboMeeting well proves.

In conclusion, ordinary audio conferences are great for quick and ordinary daily communication, when there is no need to show visual materials. Video conferences are decisively more suitable for webinars and distant learning, product presentations, tele-selling, and, in general, any occasion when it is necessary to show visual materials or to recreate an environment as close as possible to a real meeting.

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Make your Virtual Conferences look like real life Meetings through Telepresence

March 14th, 2017

Telepresence assures conference attendants  a fully immersive, totally interactive and absolutely distraction-free experience . That really makes the difference with traditional video conferences. For these reasons, this technology is gaining ground in global companies environment. 

Imagine to be sitting at your desk and to be speaking to a customer at the opposite side.  His voice, appearance and size are absolutely like in the reality, despite the fact that he is remote and speaking through a monitor. This perfectly describes telepresence, one of the emerging trends envisaged by Frost & Sullivan in their latest survey on the web conferencing market.

The name speaks by itself, being it a combination of the suffix “tele” – far – with the substantive “presence”. So, it means literally:“Being present from distance”. Now, an objection rises immediately: what makes the difference with traditional video conferences? Have not they the same function as telepresence, after all?

The trick is the so-called telepresence effect, the ability of rendering voices and faces exactly like in the reality. This is obtained through the utilization of huge HD monitors and appropriate conferencing services and products, like, for example, R-HUB`s TurboMeeting ( , a suite of high quality on-premise servers purposely designed  to assure users the best possible experience with their virtual conferences.

Through an ordinary video conference,  it is impossible to get the same level of realism of telepresence: one problem is the size of PC screens, that is too small; other problems  are connected to the needs  to have high quality HD color images and sounds, without which the telepresence effect is immediately lost.

The second important keyword to catch is the immersive experience that is possible to get through telepresence. Watching an icon-sized image of somebody talking to you through a small screen is much different from the stunning sensation of having a remote speaker standing right in front of you like in the reality.

In other words, telepresence immerses you so much in your virtual conference that the barrier between what is real and what is virtual becomes so thin that we may consider it as being not existing.  Do you feel perplexed? Simply pay a short visit to the above-linked page and have a look at the images to get persuaded.

Why shall we use telepresence? The main benefit is the end of distractions, one of the most annoying problems of traditional video conferences. Another benefit is an increased level of interaction, which is obtained through the high level of visual and audio clarity that only telepresence ensures. This goes far beyond even the best traditional HD video conferencing service, as not only does it rely on the quality of the web conferencing software that is being used, but also on the utilization of  big monitors and some other technological equipment.

These are the two reasons why telepresence has become popular in many enterprises.  In a global world, meetings are fatally destined to go virtual, with subsequent urgent need for technologies that can ensure a level of interactions as close to the reality as possible. Telepresence does exactly that, and it does it better than ordinary video conferencing.

What about its costs? This much is true, that it is not exactly what they call an inexpensive technology. LifeSize, for example, offers systems starting from 65000 $, Cisco from $350.000. R-HUB TurboMeeting is probably the most affordable solution, as you can buy a R-HUB server with less than 2000$.

With TurboMeeting, you will have then to add the prices of monitors and other pieces of equipment to the bill. But you will bring a high-quality telepresence system home without spending an arm and a leg. Plus, you will have a level of security that only on-premise server based web conferencing solutions ensure.

In conclusion, telepresence is one of the most interesting technologies for global companies. It assures users highly interactive and fully immersive meetings that are not as far from those that they have in the real world.

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How much do you benefit from Video Conferencing?

December 6th, 2016

Comparing the costs of a face-to-face meeting with and without video could be the solution to the challenging problem of quantifying video conferencing benefits. In this way it is possible to have a criterion to make all those calculations like ROI that every responsible organization has to do in order to take rational decisions.

How much does a business benefit from video conferencing? The quick and dirty answer is: “a lot”. But how much is it a lot? Making an exact quantification of video conferencing benefits is a bit of a challenge, as there are too many factors that affect the result. For example, how to quantify the benefits of working from home? Or the ones of meeting distant people that you would have never met in the reality as the travel costs outweigh the profits?

A solution that has been recently proposed is to introduce a common denominator of video conferencing benefits, the ‘face time’ clients get when they utilize video conferencing. It is anything else than the amount of time that they spend in a face-to-face conversation.

Once that the total amount of face time has been reckoned, it is possible to calculate and then compare the costs to get an X amount of face time through travelling and video conferencing. Not surprisingly, video outmatches travels.

The assumption on the ground of this approach is that the real value of video is strictly linked to the ability to meet people face-to-fac;  you could not have met in person, while the savings in fuel, fares and hotels are secondary. In one word, it is necessary to change perspective: the big step is to shift attention from the saves on travel costs to the gains that a business gets from video and the cost it has to pay in order to reach the same goals without video.

However, there are still some problems left aside. For example, no solution has been proposed for the calculation of the intangible benefits of video conferencing. While it is possible to reckon how many new customers that become reachable through video are worth, it is really difficult to give a monetary value to items like the comfort of working from home.

On the other hand, this criterion is undoubtedly useful, as it allows businesses to know what potential return on investment they can expect before making the big step to video conferencing. In fact, this is a crucial datum that every responsible organization must get before taking any decision.

If you are interested in the new opportunities that video conferencing offers, you are going to find more materials on R-HUB web site,

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Video Communication is behind the high growth of many Enterprises

October 6th, 2016

Video communication is an important key-factor of the growth of many enterprises, as it enhances worker production and team engagement. This is the reason why it has become the new mainstream for executives and managers today, at the point that the budgets for streaming and video equipment of 30% of enterprises has exceeded $100.000 annually.

In a recent study conducted by Wainhouse Research, it is reported that nearly 60 per cent of enterprises have an annual video budget of at least $10,000 per year, while the budgets of the remaining 30 per cent has largely exceeded $100,000 per year. These numbers give an idea of the importance of video communication in the global economy.

But there is an even more interesting datum. Wainhouse Research also reported that seventy-five percent of high-growth businesses use video-enabled collaboration. That’s 1.3 times the use rate reported by low-growth businesses. In one word, there is evidence that investing in video has serious returns.

Why is video so powerful? One impact of video is on the length of the talent acquisition process. It has been estimated that the time to hire a talented resources is 35 per cent faster today. And talents are crucial for organisations, as they drive growth. So, it is very important not to lose them through a slow and leaky hiring process.

Another reason is the improvement of collaboration and productivity across geographically dispersed teams. According to Frost & Sullivan, 50 per cent of companies that have adopted video communication have reported significant results in this field.

The third reason is that video is able to improve communication both inside and outside the organisation. In fact, the percentage of the organisations that use video for external communications is almost the same of the organisations that use video for intra-company conferencing, that is 82 per cent.

But the more trenchant argument for video is the numbers. The global enterprise video market is estimated to grow from USD 16.98 billion in 2015 to USD 36.84 billion by 2020, CAGR of 16.7 percent from 2015 to 2020. This market is driven by the increased demand for video communications in various organizations across the globe.

These numbers should make reflect any executive on the fact that competitors are likely to invest in advanced video solutions that will increase their productivity and make their businesses grow, when the time to allocate the budgets for communications comes along. To cut it short, video conferencing has become a strategical asset for any organisation in today’s global world that must not be neglected.

If you are interested in video conferencing and the challenges that it pose, you are going to find more resources on R-HUB Communications’ web site at

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