Posts Tagged ‘business Webcasts’

A Few Considerations for Choosing an Effective Web Conferencing Solution.

September 24th, 2013

The lion’s share of Web conferencing users are currently relying on hosted services for their Webcasting solutions, primarily because they aren’t aware that better options exist. But first, let’s give credit where credit’s due, hosted services are generally easy to deploy, and they come in handy when you need to conduct a live broadcast on-the-go, while you’re away from the office.

Why There’s a Better Way Than Hosted Services

But hosted solutions aren’t nearly as secure as the two on-premise alternatives described below. One reason for this is because hosted services are deployed over the Internet, which leaves your company’s video Webcast content susceptible to the wiles of the Internet underworld. Now, we don’t mean to sound like alarmists, but just consider the logic of the following question: If a safer solution exists for sharing your Web conferences, wouldn’t you prefer to use that option over something less secure? Naturally.

Plus, let’s not forget that hosted solutions cost over time. As long as you’re subscribed to such a service, then you’re going to continue paying its ongoing costs. This sort of perpetual expense might not be a concern for every company, but we suspect that every smart business weighs the difference between upfront costs versus long-term service charges. Without question, the initial investment of an on-premise solution is much more cost-effective over time.

On-Premise Solutions: Better Security for a Better Price

On-premise software or an on-premise appliance both give you much more security than a hosted service. These on-premise options operate behind client-company firewalls, giving you another barrier of protection. So, what we’re talking about here is the difference between “private clouds,” which exist internally within a company, and “public clouds” or the wild and wonderful World Wide Web.

Here at RHUB, it’s no secret that we believe on-premise software is a step in the right direction, but we still believe the best option for Web conferencing is an on-premise appliance, which is what we offer with our RHUB 6-in-1 Web Conferencing Appliance. In just one appliance, your company gets Web conferencing, remote support, audio conferencing, video conferencing, remote access and Webinar capabilities. Why do we prefer an on-premise application over on-premise software? RHUB feels that the two biggest problems with on-premise software are its high upfront cost, and it is notoriously difficult to deploy.

RHUB Believes in Making Your Life Easier

Who said Webcast technologies can’t be easy? Why shouldn’t your business Webcasts be simple? RHUB believes you should save your time and energy for more pertinent “heavy lifting,” such as landing that big account or having smooth-sailing, live Webcast face-time with your family while you’re away on business. You’re far too busy — and your time is too valuable — to be burdened with a steep learning curve.

These are solely considerations of your own time, but what about the productivity of your overall organization? In 2010, a study called “The Work Design Collaborative” found that the time-consuming learning curve for implementing new technological programs took most organizations between 15 to 18 months before they began to see their productivity return. In today’s hungry business climate, that’s far too long to be out-of-commission. Obviously, an easy-to-use alternative (such as RHUB’s 6-in-1 appliance) can significantly reduce this learning curve and ease the burdens on your company’s time and money.

The Name You’ll Remember (Precisely Because You’re Not Forced to Hear It in Every Meeting)

Does it make sense for your company to pay money to create a Webcast recording only to hear the intrusive, name-dropping
advertisements of the Web conferencing service provider? It doesn’t make sense to RHUB, either. We enable you to brand your meetings with the name of your organization — not ours.

So, if you’re tired of paying relentless service charges or wrestling with a less secure system that’s difficult to use, then your friends at RHUB welcome you to prowl on over to our Web site to learn more: RHUB

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Frequently Asked Questions About Measuring Webinar Marketing.

September 13th, 2013

When your company invests time and
resources into Internet Webcasting, it’s
important to know how many clients are
viewing your Webcast meetings. You
might try to identify exactly who is
watching your Webinars, but here’s the
more important question: Which viewers
are progressing forward with making
additional purchases or subscribing to
your other services?
Obtaining this data can help you
determine the return on your investment.
So, what should your company look for
when assessing the metrics of your
Webinars? The question-and-answer segment below will help you examine the right key
performance indicators for maximizing the effectiveness of your Webinar marketing.
— — —
Q: What is the best way to capitalize on our video broadcasting and Webinars?

A: Companies that are most effective at conjuring revenue from their video Webcasting are those who have their Webinar data integrated with their customer relationship management team.

So, when your viewers finish attending your Webinar, for instance, your sales team can immediately follow up by reaching out during this fertile window of opportunity.

There are actually reports that indicate which clients have viewed your content and which of those attendees have gone on to purchase more products or services.

This data will illustrate how much revenue any particular live event Webcast has generated and all the new customers you’ve obtained from it. But the only way to know your return on investment is to track it.
— — —
Q: Is there anything else we should be monitoring in addition to the number of views our videos receive?

A: Yes! There is more valuable information available about your audience members beyond the mere number of them. Sure, it’s interesting to measure the number of views you receive on your free-access content that’s posted on YouTube or Vimeo.

Everybody wants to create a video that goes viral. But if your content is designed to generate further interest and create more demand from your potential clients, then you should track your statistics on a more useful level.

Instead of measuring your number of viewers, how about assessing the viewers themselves? Measure the number of people subscribed to your live streaming videos and analyze their demographics to determine whether you’re attracting your target customers.
— — —

Q: What’s the best way to know if our content will sell?

A: The key to knowing whether your Webcast production will generate revenue is by ensuring that your content is relevant to your prospective buyers. While a good salesperson might be able to sell ice to an arctic dweller, consider how much more product he or she could sell if the product being sold were space heaters!

Your content must be relevant to your viewership or else your potential client will be left out in the cold. If you want to create valuable content, then you will want to identify a very specific target audience.

Use analytics to determine which of your business Webcasts have spawned the most opportunities for your team to target a specific audience. Watch for trends in the data to help pinpoint what works and what doesn’t. In addition, don’t be afraid to ask your attendees what they want. Poll your audience. Send out surveys.

By keeping track of these crucial key performance indicators, you can create content that will not only appeal to your target audience, but also excite them! Turn your viewers into buyers by maximizing the effectiveness of your Webinar marketing.

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