Posts Tagged ‘how to conduct successful webcasts’

The Secret to be a Successful Remote Salesman

September 4th, 2017

9 tips from best marketing experts on how to sell remotely and successfully.

Selling remotely presents some additional challenges to traditional sales.  There is no supporting team and the potential distractions are higher, just to mention some few of the most obvious issues. However, marketing experts have worked out some best practices that can be surely helpful for distant salesmen to reach the aggressive goals that digital firms request today.

1 – Understand the importance of personal communication tools. According to Mark Cox, managing partner at In the Funnel, video chat and phone chats are crucial in a world where communication is often reduced to a mere exchange of emails and written messages without any personal touch. Video conferencing instruments like R-HUB`s HD video conferencing servers (http://www.rhubcom.com) servers are ideal to perform this task, as they offer you a safe and reliable tool to place interactive and engaging HD video conference calls.

2- Motivation is all. Kendra Lee, author of the Sales Magnet, explains that the only real way to get results in sales is real motivation.  Control cannot replace passion in any job, including distant selling.

3 – Start with the most difficult tasks. Shari Levitin,  professional speaker, advice to start with the most difficult tasks at morning like strategic planning and meetings, as our decision making ability peaks at dawn to slowly decrease later during the day.

4 – Discipline, discipline! Barbara Giamanco, Social selling advisor at Social Centered Selling LLC, worries us that working from home relies on self-discipline much more than working in an office. So, beware of distractions: being no boss around, it is up to you to check yourself.

5 – Create a routine. According to Sarah Duffy, talent specialist at Open View Venture Partners, the lack of an office can create a scattered workday. So, it is important to create a routine, like to set a time to start and stop or to have a break.

6- Focus on results. The ghost writer and speaker Jeff Haden stresses the importance of results for those working online. Presence is not important at all, as there is no office or boss that checks us.

7 – Make up for the loss of social interactions. Working from home means losing most social interactions and the connected stimuli. Therefore, it is important to find alternative ways to meet people and be stimulated. Matt Bennetti, Senior Director of Corporate Development at Salesforce, suggests that remote workers should join enterprise social network like Chatter.

8 – Be aware, results weigh much more online than in a traditional office. Liz Hall, VP of people at Trello, observes that while office workers can get away with just being visible, remote workers cannot. Remote workers have only their results as a way to show their skills.

9 – Design your own schedule. This is the great advantage of working home, after all. Lauren Maffeo, Content Editor at GetApp.com, suggest that you should exploit this opportunity. No matter whether you are a night owl, or a guy who gets up early. Working remotely means that you are the owner of your time. Exploit this unique freedom.

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5 Basilar Tips to Make Your Webcast Successful Through a Careful Planning

December 4th, 2016

Planning is crucial in almost every human activity, including virtual events. No matter whether it is a webcast, a webinar or whatever else; without a careful preparation, you are going to lose the many benefits that these new media potentially offer.

Companies have become increasingly aware of the huge potentiality of virtual events to generate leads: today, over 62% of B2B marketers use webinars and webcasts for content marketing, and 77% of businesses use them specifically to generate leads. Behind this success there is the fact that this new medium is highly interactive. Data speak themselves: 85% offer a Q&A session, 38% use social sharing, 22% offer polls, and 4% let participants chat.

But without a careful planning, all these benefits will remain only potential. For this reason we are giving our readers 5 tips on how to prepare any kind of virtual event.

  1. Does your webinar answer a real need?

First, ask if your webcast does answer a real need of the targeted audience. Doing a webcast for the sake of doing a webcast does not mean answering people’s needs; on the contrary, answering common customers’ questions does. Remember, a webcast is the medium, not the message.

So, the first step is putting yourself into your customers’ shoes, and ask: “What value does this webcast bring to them?” If you can’t answer – or, even worse, if you are not able to imagine what are your customers’ needs – it’s better to rethink your project from scratch.

  1. Does the title of the event convey the right tone and transmit the right information?

Titles convey also a tone, not only some contents. So, think carefully about your headlines. The tone, contents and register must be consistent in order to have an effective title. Check also SEO aspects and create an informative and well-designed landing page.

  1. Timing is important

Webinar contents can be evergreen or time sensitive. If your webinar is one of the latter, try to understand what is the best time to launch it and send the invitations to the potential participants consequently. Statistically speaking, the best day for running a webinar is a Wednesday or Thursday.

  1. Organize your materials in coherent and well-structured way

In order to be effective, a webinar should be structured around three main parts, like a story.

The Introduction

In the introduction or set-up we give a definition of the problem we wish to solve and say who are the stakeholders that are involved and why.

The Highlight

The highlight is the most important point you want your audience to remember. So, you must have it well clear in your mind from the beginning.

Proof Points

They are case studies, statistics, testimonials, reviews and other materials that create authority by supporting what you state with evidence. They are also very useful to turn a webinar into a vivid narrative.

  1. Encourage participants to get involved

Participants’ involvement is what makes the difference between virtual and traditional events. So, you must take care of this crucial aspect by including polls, questions, links to click, sidebar facts and Q&A opportunities. And if you’re offering your webcast as a download that your audience can view again as they please, make sure they can step-through to the areas that interest them most.

To cut it short, think your webinar as a two-way dialogue between you and your audience. Avoid carefully long and boring monologues, as in that case you are not only losing the attention of the participants, but also some potential customers.

 

Takeaways:

 

  • First, set your goals and purposes
  • Think of a good webinar title
  • Choose the right moment to launch time-sensitive webinars
  • Organize the materials for the webinar in a highly structured way
  • Design webinars in a way to allow audience participation

 

Interested in more information about webcasts and webinars? Visit R-HUB website at http://www.rhubcom.com

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