Posts Tagged ‘how to promote your brand through webinar’

5 Easy Ways to Promote Your Brand Through Your Webinars

December 5th, 2016

Webinars can be turned into a powerful tool to build any brand if they are used in the right way. The trick is simply to constantly highlight the brand during the whole presentation, so that participants are naturally led to associate your company with the contents of the webinar.

How to put the spotlights on the brand of the company during a webinar? The five best practices include a smart use of the company logo, giving hangouts, ensuring visual consistency and being authoritative. Let’s see them deeper.

  1. Make your Brand visible everywhere

First, be sure that your brand is clearly visible during the whole webinar. It means that right from the registration page to the latest screen of your presentation the colors of the slides and the ambience from where you give your speech must be consistent with the ones of your company. The company logo must be shown in the background and impressed on every slide.

  1. Make Free Handouts consistent with the graphics of your company

The free handouts that are usually given out during a presentation must have the logo of the company impressed on each page. Their visual appearance must conform with the colors and, more in general, the graphics of the company. To cut it short, the goal is to be sure that there is no visual difference among your web page, webinar, and handouts.

  1. Highlight the differences with your competitors

Once fixed the visual aspects, take care of your contents. Arrange them in a way to highlight the differences of your service or product with the ones provided by your competitors. Be aware of your points of strengths and use them to highlight the weaknesses of your competitors. Do not criticize; simply demonstrate why and how your product is different. Then show how these differences can benefit your audience. Use testimonials: not only do they add weight to your message, but they can also influence other people to purchase by you.

  1. Be an Authority

Being authoritative on the topics of the webinar will enhance your brand. So, take care of the contents and try to create value for your audience. Remember that education is more effective than promotion in generating conversions.

  1. Webinar Follow-up

Webinar follow-ups give speakers good opportunities to keep in touch with their audience by providing webinar participants with additional valuable contents. They are also a great occasion to build the company brand. For these reasons, it is important to always follow up your webinars.

For example, as a bonus for attending, you could offer exclusive access to specific areas of your website. Alternatively, you could provide a link to download the webinar or a handout of the presentation.

To summarize up, take care of consistency and make your webinars a real value generator for your audience. Remember that salesman annoy, while people that are able to offer solutions win.

For more information on webinars, visit R-HUB website http://www.rhubcom.com. You are going to find more useful resources on this crucial tool to promote business.

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