Posts Tagged ‘Internet Webcasting’

Frequently Asked Questions About Measuring Webinar Marketing.

September 13th, 2013

When your company invests time and
resources into Internet Webcasting, it’s
important to know how many clients are
viewing your Webcast meetings. You
might try to identify exactly who is
watching your Webinars, but here’s the
more important question: Which viewers
are progressing forward with making
additional purchases or subscribing to
your other services?
Obtaining this data can help you
determine the return on your investment.
So, what should your company look for
when assessing the metrics of your
Webinars? The question-and-answer segment below will help you examine the right key
performance indicators for maximizing the effectiveness of your Webinar marketing.
— — —
Q: What is the best way to capitalize on our video broadcasting and Webinars?

A: Companies that are most effective at conjuring revenue from their video Webcasting are those who have their Webinar data integrated with their customer relationship management team.

So, when your viewers finish attending your Webinar, for instance, your sales team can immediately follow up by reaching out during this fertile window of opportunity.

There are actually reports that indicate which clients have viewed your content and which of those attendees have gone on to purchase more products or services.

This data will illustrate how much revenue any particular live event Webcast has generated and all the new customers you’ve obtained from it. But the only way to know your return on investment is to track it.
— — —
Q: Is there anything else we should be monitoring in addition to the number of views our videos receive?

A: Yes! There is more valuable information available about your audience members beyond the mere number of them. Sure, it’s interesting to measure the number of views you receive on your free-access content that’s posted on YouTube or Vimeo.

Everybody wants to create a video that goes viral. But if your content is designed to generate further interest and create more demand from your potential clients, then you should track your statistics on a more useful level.

Instead of measuring your number of viewers, how about assessing the viewers themselves? Measure the number of people subscribed to your live streaming videos and analyze their demographics to determine whether you’re attracting your target customers.
— — —

Q: What’s the best way to know if our content will sell?

A: The key to knowing whether your Webcast production will generate revenue is by ensuring that your content is relevant to your prospective buyers. While a good salesperson might be able to sell ice to an arctic dweller, consider how much more product he or she could sell if the product being sold were space heaters!

Your content must be relevant to your viewership or else your potential client will be left out in the cold. If you want to create valuable content, then you will want to identify a very specific target audience.

Use analytics to determine which of your business Webcasts have spawned the most opportunities for your team to target a specific audience. Watch for trends in the data to help pinpoint what works and what doesn’t. In addition, don’t be afraid to ask your attendees what they want. Poll your audience. Send out surveys.

By keeping track of these crucial key performance indicators, you can create content that will not only appeal to your target audience, but also excite them! Turn your viewers into buyers by maximizing the effectiveness of your Webinar marketing.

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Seven Golden Tips to Make Your Video Conference a Success

September 4th, 2013

Much of what we’ve seen in science fiction movies has now become a reality. Buck Rogers has nothing on the business professional of the 21st century.The  miracle of modern video conferencing gives us an inexpensive solution for communicating with our associates across the globe.

Travel time and distance are no longer concerns of the modern business meeting. But the importance of maintaining professionalism in this revolutionary age of video broadcasting still remains. Below are seven golden tips to make your video conference a success:

1. The Early Bird Gets the Sale

Being punctual for business meetings has always been a professional standard, but arriving early to your Webcast has become paramount for proper preparation. Arriving early gives you the opportunity to test your equipment to make sure everything is working perfectly. Check your audio and video settings before the meeting so you can focus on dazzling your audience, instead of technical difficulties. And when scheduling permits, consider conducting a test call with the other location at least 15 minutes prior to your meeting.

2. Lights!

Creating the right lighting is a hallmark of professional video conferencing. Avoid backlighting altogether to prevent yourself from appearing as a mysterious silhouette. Reduce any potential backlighting or glare for your viewers by closing window blinds or doors that would otherwise oversaturate the room with sunlight. Video cameras can capture quality images when the lighting in the room isn’t too dark or too bright. The lighting of a traditional work environment is typically fine.

3. Cameras!

Check the alignment of all your cameras to ensure that your location’s conference elements (such as your local participants’ seating arrangements and white boards) can be seen clearly. Also be sure to eliminate background noises, such as fans, that may be running near your microphones and cameras. And if you’re giving a presentation that will cut from camera shots to slides, it is always best to send your images to the other location ahead of time, just in case they need to be shown onsite.

4. Actions!

When your site joins the conference, be sure to introduce yourself and the other attendees or teams at your location. During these introductions, note and learn the other participants’ names. When you wish to direct a question to a specific individual, use his or her name to avoid confusion. It’s natural to have online casino some nervous jitters, but remember to speak slowly and clearly. Avoid interrupting other speakers. If your subject isn’t gravely serious, don’t be afraid to add some humor to entertain and enliven your fellow attendees. Turn off your cell phone and avoid texting and side conversations (just as you would in a face-to-face meeting). Look at the camera and maintain eye contact with the other site. Also keep your body movements to a minimum, because it can distract the other site’s audience members to see a lot of motion onscreen.

5. Dress for Video Conferencing Success

This maxim has changed somewhat because live video streaming demands some new considerations. Prefer to wear plain shirts, avoiding bright colors and exotic patterns, which create distracting images onscreen and potentially cause eye strain for your remote participants. Wearing muted or neutral, solid colors is recommended.

6. Good Sound Practice: Is This Thing On?

It’s not necessary to shout to be heard (whether your attendees are viewing from down the hall or another country). Internet Webcasting equipment is remarkably sensitive to sound, so you can speak in normal tones, as if everyone were in the same room. It is acceptable to verify that everyone can hear you at the beginning of the meeting, but it’s unnecessary to keep asking your attendees if you’re still audible throughout your presentation. Your participants will inform you if some technical issue arises. When you’re not speaking, mute your audio to avoid distracting others with ambient sounds, such as coughing or squeaking chairs. Remember to speak directly into the microphone, and avoid making rapid movements from side to side, as it may cause audio disruption.

7. Patience Is a Virtue

Remember to allow for slight delays in response during a video conference. This delay can occur in both directions and could be caused by the system being used or the distance between meeting places.

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