Posts Tagged ‘live event Webcast’

Don’t Be Afraid! “Universal Attendance” Is Guaranteed

October 9th, 2013

Since October is here and jack-o’-lanterns
are starting to adorn neighborhood
porches. RHUB has two scary stories for
you from the world of Web conferencing.
Have either of the following nightmarish
scenarios ever happened to you?

Scary Story 1:
You have a great new
product line that you’re
genuinely excited about
releasing. You’ve developed it for months, and the time has finally come to present it to the board and to other key investors. And since your major contacts are all remotely located, you decide the best way to pitch your product is during a big Webcast event. All these busy people are finally confirmed and planning to attend.

But it’s time to begin and your attendance numbers are very low. Worse yet — your primary investors aren’t present. What happened?

They actually tried to show up, but they were unable to join your live event Webcast because some of their computers were locked down under the protection of their corporate I.T. policies, which have prevented them from installing your Webcasting software. And others were not permitted to attend because of similar firewall and server blockages. Heartbreaking. Or what about this terrifying scenario?

Scary Story 2:
Something has gone wrong with your biggest client’s account. Time is of the essence. You’re absolutely positive that you can clear up the misunderstanding and right the ship again, if you can just coordinate a quick video Webcast with the client and your sales team. No problem. You should be able to save your top account and have everything resolved before dinner time.

Your live Webcast has been scheduled. The client is giving you a chance to make things right. Your nervous sales team is connected with you … but your V.I.P. client never shows. But she tried! What happened? Was it an anti-virus or anti-spy software blockage? Was she running an unsupported platform, like Mac, Linux or Unix? Or was it something like a wrong (or missing) Java Virtual Machine or Flash installation? Who knows? In fact, you’ll never know … because that client is gone forever.

RHUB: A Happy Ending
In a competitive business world, these types of horror stories are indeed scary, and unfortunately, true. But never fear — RHUB is here with the first Web conferencing solution that’s truly capable of guaranteeing what we call “universal attendance,” which means everybody can attend.

That’s right! For your view-only attendees, there is nothing to download, which means that no firewalls or group policies or anti-virus protection can prevent your intended attendees from joining your meetings. We can literally guarantee the attendance!

And by the way, when your attendees join an RHUB Web conference production, it is fast. It takes fewer than five seconds — not minutes — to join a meeting.

Another reason we call it “universal attendance” is because your attendees can join a meeting from any operating system, including Windows, Mac, Linux, Unix, etc., as well as any PC, Mac, iPhone, iPad or Android device with a browser.

So, with 100 percent attendance guaranteed, the only things in the cold outside your meeting doors this fall will be trick-or-treaters, not your would-be attendees. RHUB invites you to let go of tricky Web conferencing solutions and treat yourself to the sweet guarantee of universal attendance. Visit our Web site to learn more: RHUB.

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Frequently Asked Questions About Measuring Webinar Marketing.

September 13th, 2013

When your company invests time and
resources into Internet Webcasting, it’s
important to know how many clients are
viewing your Webcast meetings. You
might try to identify exactly who is
watching your Webinars, but here’s the
more important question: Which viewers
are progressing forward with making
additional purchases or subscribing to
your other services?
Obtaining this data can help you
determine the return on your investment.
So, what should your company look for
when assessing the metrics of your
Webinars? The question-and-answer segment below will help you examine the right key
performance indicators for maximizing the effectiveness of your Webinar marketing.
— — —
Q: What is the best way to capitalize on our video broadcasting and Webinars?

A: Companies that are most effective at conjuring revenue from their video Webcasting are those who have their Webinar data integrated with their customer relationship management team.

So, when your viewers finish attending your Webinar, for instance, your sales team can immediately follow up by reaching out during this fertile window of opportunity.

There are actually reports that indicate which clients have viewed your content and which of those attendees have gone on to purchase more products or services.

This data will illustrate how much revenue any particular live event Webcast has generated and all the new customers you’ve obtained from it. But the only way to know your return on investment is to track it.
— — —
Q: Is there anything else we should be monitoring in addition to the number of views our videos receive?

A: Yes! There is more valuable information available about your audience members beyond the mere number of them. Sure, it’s interesting to measure the number of views you receive on your free-access content that’s posted on YouTube or Vimeo.

Everybody wants to create a video that goes viral. But if your content is designed to generate further interest and create more demand from your potential clients, then you should track your statistics on a more useful level.

Instead of measuring your number of viewers, how about assessing the viewers themselves? Measure the number of people subscribed to your live streaming videos and analyze their demographics to determine whether you’re attracting your target customers.
— — —

Q: What’s the best way to know if our content will sell?

A: The key to knowing whether your Webcast production will generate revenue is by ensuring that your content is relevant to your prospective buyers. While a good salesperson might be able to sell ice to an arctic dweller, consider how much more product he or she could sell if the product being sold were space heaters!

Your content must be relevant to your viewership or else your potential client will be left out in the cold. If you want to create valuable content, then you will want to identify a very specific target audience.

Use analytics to determine which of your business Webcasts have spawned the most opportunities for your team to target a specific audience. Watch for trends in the data to help pinpoint what works and what doesn’t. In addition, don’t be afraid to ask your attendees what they want. Poll your audience. Send out surveys.

By keeping track of these crucial key performance indicators, you can create content that will not only appeal to your target audience, but also excite them! Turn your viewers into buyers by maximizing the effectiveness of your Webinar marketing.

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