Posts Tagged ‘recording a webinar’

An RHUB Webinar Can Be a Goldmine

February 26th, 2014

Okay, you’ve given your RHUB Webinar, and it was a great success. Your attendees loved the ease of joining that your RHUB appliance provided, and they were impressed with the excellent quality. Your presentation was spectacular, and your product sold like hotcakes. So now it’s time to archive the Webinar recording, right?

Well, not necessarily. There are still ways you can use that Webinar and make even more sales. Here are just a few ideas.

1. Repurpose the Webinar into a blog post. If you did a great sales presentation, it would be a shame not to give it as much distribution as possible. In fact, you might even get several interesting blog posts out of your Webinar. Would information about how you produced your Webinar be relevant for your audience? Or would they enjoy a blog post regarding lessons learned?

Webinar content is often also easy to repurpose as a brochure, white paper, or eBook.

2. If there were people who missed the Webinar, perhaps they’d be interested in an on-demand version. Especially if you have an international clientele, it’s advantageous to give viewers the option of viewing your Webinar at a convenient time.

3. Videos make your website more appealing and increase conversions. Why not include a snippet from your Webinar on your website? A/B testing will give you a way of gauging how much a video increases engagement, and test results just might persuade you to make video a regular part of your site.

4. Studies show that video clips in emails make your message more compelling, and the technology is finally making it feasible. HTML 5 is especially promising for video embedding, but not all mail clients support it at this time. If you have compelling video content, it might very well be worth investigating the advantages of spicing up your email campaigns with some video.

5. YouTube is a very important search engine. Getting your entire Webinar—or excerpts of your Webinar—on YouTube will give you some real SEO advantages, and of course it provides another opportunity to have your content seen. To really maximize SEO, label your video, describe it, and provide links to it from your website.

Any video posted on a site like YouTube should have plenty of identifying information. Your domain name needs to be on the video, at the very least at the beginning and end. When you upload your video, include keywords in the description. Include a link to your website. If you have enthusiastic fans, it never hurts to ask them to comment on your video. For the ultimate in visibility, links from several websites will do the trick.

Repurposing your Webinar will be particularly rewarding if you’re working with the high quality sound and video that an RHUB appliance delivers. A side-by-side comparison of an RHUB recording and a recording by one of our competitors is very revealing. If you’d like a demonstration of just how much excellence an RHUB appliance can provide, give us a call at 866-758-0984.

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RHUB Webinars and How to Look Like a Million Dollars

January 26th, 2014

It was designed to get attention, and get attention it did. Cartier’s spectacular three-and-a-half minute commercial reputedly cost four million euros. The ad, featuring three leopards and a life-sized replica of a 1906 biplane, ran in its full glory on TV. If you saw it, you remember it, just as Cartier intended.

You may not be spending 4 million euros on a TV ad, but the face you present to the world should be as memorable as if you had spent big bucks and hired three leopards. Your webinar presentations are a critical piece of your branding, and you want them to look as glossy and sleek as if a big-name agency produced them. To that end, you need to be sure your webinar platform is as professional as your presentation. Here are some things to consider.

1. Is it easy to join your webinar? Few things make you look more unprofessional than a webinar that’s difficult or even impossible for attendees to join. With an RHUB appliance, nothing could be simpler than attending your webinar. Attendees can join your meeting within five seconds. No download of any kind is required. Firewalls and antiviruses are no problem. We guarantee attendance!

2. Do you need to give the floor to other people during your presentation? If you want more then one person to host, how expensive will that be? The RHUB appliance allows many people to host, and thanks to the RHUB pricing model, this won’t represent an extra expense at all.

3. What’s the learning curve? You want to have a webinar platform that’s easy enough to learn that anyone in your organization can do a presentation and look good doing it. Our appliance is designed to be used by everybody, and it’s very user friendly.

4. Is there an extra fee hidden in the platform you’ve chosen for VoIP or webinars? With RHUB the pricing couldn’t be more straightforward. You pay for the appliance once, and then you don’t have to worry about extra fees.

5. Does the platform permit mobile access? Mobile access is becoming more important for every type of presentation. RHUB permits anyone with an iPhone, iPad, or Android phone to attend your webinar through a browser. It couldn’t be simpler.

6. Can you record the webinar? Recording your presentation is important both for you and for attendees. You want to have a record of what was said for future reference, and if attendees have something to replay, your message can be broadcast not once but several times.

One of the most critical factors in making your presentation look truly professional is the quality of the audio and video. The RHUB appliance really surpasses the competition in these departments. We would love to give you a demonstration of just how superior our audio and video quality is.

Give us a call at 866-758-0984 if you’d like more information. Leopards not included.

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