Posts Tagged ‘video broadcasting’

Cloud Computing and the Wonders of Video Conferencing

October 8th, 2013

Pardon the pun, but the phrase “cloud computing” is a somewhat nebulous term. Let’s begin by exploring this phrase with a few stabs at defining it.

Jonathan Strickland of How Stuff Works explains that cloud computing “allows workers to log into a Webbased service that hosts all the programs the user would need for his or her job” and that “remote machines owned by another company would run everything from e-mail to … complex data analysis programs.”

InfoWorld’s Eric Knorr and Galen Gruman point out that definitions of cloud computing vary, but that “the cloud” is a familiar, metaphorical reference to the Internet. InfoWord says that some analysts define cloud computing as “an updated version of utility computing,” or in short, “virtual servers available over the Internet.” But Knorr and Gruman explain that some people have a broad definition that includes “anything you consume outside the firewall … including conventional outsourcing.”

Webopedia defines cloud computing as “a type of computing that relies on sharing computing resources, rather than having local servers or personal devices to handle applications” — or more simply, “Internet-based computing.” But Wikipedia explains it as “a large number of computers connected through a real-time communication network, such as the Internet.”

These four previous explanations are currently Google’s top four hits for defining the term. And though it was an oversimplification, Webopedia’s “Internet-based computing” definition seems to give us a sense of the phrase’s meaning.

So, what does cloud computing have to do with video conferencing? Well, as long as you have a browser on your PC, laptop, smartphone, or tablet, then cloud computing makes it possible for you to hold a video conference.

The necessity of having fast and dependable broadband connections was an initial pitfall for video conferencing, because that’s what enables two users to have clear audio-visual conversations. But nowadays, users can video chat on their tablets even with only 3G or 4G wireless data transfer speeds. And as Wi-Fi access continues to increase, there will be more development on this front.

So, in a world where cloud computing has become a commonplace reality, RHUB stands ready to assist your household or professional organization in reaping the benefits of video broadcasting. RHUB provides you with multi-point, Webcam-based video Webcasting capability so you can connect with your clients or distant family members via live video feed. If you’d like to learn more about RHUB’s video conferencing solutions, visit our Web site here: RHUB.

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When You Need to Be in Two Places at Once

September 30th, 2013

In the world of business, events can happen very quickly. This type of high-speed demand can require you to be in more than one place — simultaneously.

Imagine your company is based out of Sacramento, but you’re closing a deal on a merger with your associate in New York City with a third party from Atlanta. So, as you and your Atlanta business partner converge on the gathering in New York, you may have some significant, last-minute details to sort out before the meeting. But time is short. Is this impossible?

Rest assured, it’s not impossible — not anymore. Through the miracle of Web conferencing and Webcast service providers like RHUB, your business can employ effective Webcast solutions that will enable you to finish your planning while you’re en route.

For instance, during your threehour layover at the Chicago O’Hare International Airport, instead of watching the cable news channel or munching on airport cinnamon buns, you could wrap up those final merger details with your Atlanta partner in a mobile Web conference.

Investing in RHUB’s mobile conferencing services and online meetings empowers your business and its employees with the ability to connect through live video broadcasting from essentially anywhere. And through RHUB’s remote access capabilities, you can have instantaneous access to your desktop computer.

RHUB’s powerful webcast tools allow your employees to be free from their desks and out and about, representing your company and making connections with prospective customers and clients.

Now employees can be proactively engaged in building more business relationships because mobile devices like smartphones and tablets enable them to connect, even when they’re in transit.

Mobile phones enable your employees to participate in a conference from their own personal devices. These Webcast tools allow you to see who is planning to attend a meeting and to know who is currently speaking while a meeting is in progress. Plus, smartphones permit your employees to text other participants directly, as well as the whole virtual conference room to help facilitate communications.

The mobilization that’s now available through a Webcast company like RHUB can help your business to get outside the office and into this brave new world of 21st century business. And RHUB is ready to assist you. To learn more about our mobile conferencing and remote access solutions, visit our Web site: RHUB.

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Leveraging Web Conferencing to Make Effective Sales Calls.

September 15th, 2013

Most people think of using Web conferencing calls either
for internal company meetings or for connecting their kids
with a distant grandma. But this tool can also be used to
help you secure a new client relationship or for closing a
sale.

Web conferencing is more effective than a traditional phone call because in addition to having the slightly more personal touch of audio-visual correspondence, your prospective customers can share your vision through fullblown presentations.

And due to the time investment and cost of traveling — as well as the usual scheduling complications — Webcast tools can get you into a meeting with someone that might otherwise be unavailable.

So, here are a few pointers for leveraging your Web conferences to help you make sales:

The old adage of “Always be prepared to speak,” still holds true in modern business. Sales opportunities can occur at a moment’s notice, so you need to be prepared ahead of time by having the necessary sales documents or presentation slides available.

A potential customer’s interest can be fleeting, so you want to be able to capitalize on his or her “moment of intrigue” while the focus is still on your product. You can always be closing if you’re able to give an impromptu presentation through video broadcasting.

And by the way, a Webcast solution will allow you to send your sales documents to the interested party in real time, during the course of your meeting. Another helpful aspect of Web conferencing is being able to “call for backup,” so to speak. Whether you have your office manager sit beside you at your location, or you want to connect with your CFO remotely at a third location, live Webcasting gives you these opportunities. And there’s always the option of consulting with your team members privately during the meeting — even while speaking with your client.

So, if you would like to energize your sales team with the power of Web conferencing, we’d encourage you check out RHUB’s Webcasting solutions. There are a number of Webcast service providers, but of course, we’d recommend trying RHUB’s 6-in-1 Web conferencing appliance. RHUB gives you the six following real-time capabilities in one appliance: Web conferencing, remote support, audio conferencing, video conferencing, remote access and Webinar. To learn more, visit our Web site here: RHUB Home

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Frequently Asked Questions About Measuring Webinar Marketing.

September 13th, 2013

When your company invests time and
resources into Internet Webcasting, it’s
important to know how many clients are
viewing your Webcast meetings. You
might try to identify exactly who is
watching your Webinars, but here’s the
more important question: Which viewers
are progressing forward with making
additional purchases or subscribing to
your other services?
Obtaining this data can help you
determine the return on your investment.
So, what should your company look for
when assessing the metrics of your
Webinars? The question-and-answer segment below will help you examine the right key
performance indicators for maximizing the effectiveness of your Webinar marketing.
— — —
Q: What is the best way to capitalize on our video broadcasting and Webinars?

A: Companies that are most effective at conjuring revenue from their video Webcasting are those who have their Webinar data integrated with their customer relationship management team.

So, when your viewers finish attending your Webinar, for instance, your sales team can immediately follow up by reaching out during this fertile window of opportunity.

There are actually reports that indicate which clients have viewed your content and which of those attendees have gone on to purchase more products or services.

This data will illustrate how much revenue any particular live event Webcast has generated and all the new customers you’ve obtained from it. But the only way to know your return on investment is to track it.
— — —
Q: Is there anything else we should be monitoring in addition to the number of views our videos receive?

A: Yes! There is more valuable information available about your audience members beyond the mere number of them. Sure, it’s interesting to measure the number of views you receive on your free-access content that’s posted on YouTube or Vimeo.

Everybody wants to create a video that goes viral. But if your content is designed to generate further interest and create more demand from your potential clients, then you should track your statistics on a more useful level.

Instead of measuring your number of viewers, how about assessing the viewers themselves? Measure the number of people subscribed to your live streaming videos and analyze their demographics to determine whether you’re attracting your target customers.
— — —

Q: What’s the best way to know if our content will sell?

A: The key to knowing whether your Webcast production will generate revenue is by ensuring that your content is relevant to your prospective buyers. While a good salesperson might be able to sell ice to an arctic dweller, consider how much more product he or she could sell if the product being sold were space heaters!

Your content must be relevant to your viewership or else your potential client will be left out in the cold. If you want to create valuable content, then you will want to identify a very specific target audience.

Use analytics to determine which of your business Webcasts have spawned the most opportunities for your team to target a specific audience. Watch for trends in the data to help pinpoint what works and what doesn’t. In addition, don’t be afraid to ask your attendees what they want. Poll your audience. Send out surveys.

By keeping track of these crucial key performance indicators, you can create content that will not only appeal to your target audience, but also excite them! Turn your viewers into buyers by maximizing the effectiveness of your Webinar marketing.

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Seven Golden Tips to Make Your Video Conference a Success

September 4th, 2013

Much of what we’ve seen in science fiction movies has now become a reality. Buck Rogers has nothing on the business professional of the 21st century.The  miracle of modern video conferencing gives us an inexpensive solution for communicating with our associates across the globe.

Travel time and distance are no longer concerns of the modern business meeting. But the importance of maintaining professionalism in this revolutionary age of video broadcasting still remains. Below are seven golden tips to make your video conference a success:

1. The Early Bird Gets the Sale

Being punctual for business meetings has always been a professional standard, but arriving early to your Webcast has become paramount for proper preparation. Arriving early gives you the opportunity to test your equipment to make sure everything is working perfectly. Check your audio and video settings before the meeting so you can focus on dazzling your audience, instead of technical difficulties. And when scheduling permits, consider conducting a test call with the other location at least 15 minutes prior to your meeting.

2. Lights!

Creating the right lighting is a hallmark of professional video conferencing. Avoid backlighting altogether to prevent yourself from appearing as a mysterious silhouette. Reduce any potential backlighting or glare for your viewers by closing window blinds or doors that would otherwise oversaturate the room with sunlight. Video cameras can capture quality images when the lighting in the room isn’t too dark or too bright. The lighting of a traditional work environment is typically fine.

3. Cameras!

Check the alignment of all your cameras to ensure that your location’s conference elements (such as your local participants’ seating arrangements and white boards) can be seen clearly. Also be sure to eliminate background noises, such as fans, that may be running near your microphones and cameras. And if you’re giving a presentation that will cut from camera shots to slides, it is always best to send your images to the other location ahead of time, just in case they need to be shown onsite.

4. Actions!

When your site joins the conference, be sure to introduce yourself and the other attendees or teams at your location. During these introductions, note and learn the other participants’ names. When you wish to direct a question to a specific individual, use his or her name to avoid confusion. It’s natural to have online casino some nervous jitters, but remember to speak slowly and clearly. Avoid interrupting other speakers. If your subject isn’t gravely serious, don’t be afraid to add some humor to entertain and enliven your fellow attendees. Turn off your cell phone and avoid texting and side conversations (just as you would in a face-to-face meeting). Look at the camera and maintain eye contact with the other site. Also keep your body movements to a minimum, because it can distract the other site’s audience members to see a lot of motion onscreen.

5. Dress for Video Conferencing Success

This maxim has changed somewhat because live video streaming demands some new considerations. Prefer to wear plain shirts, avoiding bright colors and exotic patterns, which create distracting images onscreen and potentially cause eye strain for your remote participants. Wearing muted or neutral, solid colors is recommended.

6. Good Sound Practice: Is This Thing On?

It’s not necessary to shout to be heard (whether your attendees are viewing from down the hall or another country). Internet Webcasting equipment is remarkably sensitive to sound, so you can speak in normal tones, as if everyone were in the same room. It is acceptable to verify that everyone can hear you at the beginning of the meeting, but it’s unnecessary to keep asking your attendees if you’re still audible throughout your presentation. Your participants will inform you if some technical issue arises. When you’re not speaking, mute your audio to avoid distracting others with ambient sounds, such as coughing or squeaking chairs. Remember to speak directly into the microphone, and avoid making rapid movements from side to side, as it may cause audio disruption.

7. Patience Is a Virtue

Remember to allow for slight delays in response during a video conference. This delay can occur in both directions and could be caused by the system being used or the distance between meeting places.

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