Posts Tagged ‘video Webcasting’

Cloud Computing and the Wonders of Video Conferencing

October 8th, 2013

Pardon the pun, but the phrase “cloud computing” is a somewhat nebulous term. Let’s begin by exploring this phrase with a few stabs at defining it.

Jonathan Strickland of How Stuff Works explains that cloud computing “allows workers to log into a Webbased service that hosts all the programs the user would need for his or her job” and that “remote machines owned by another company would run everything from e-mail to … complex data analysis programs.”

InfoWorld’s Eric Knorr and Galen Gruman point out that definitions of cloud computing vary, but that “the cloud” is a familiar, metaphorical reference to the Internet. InfoWord says that some analysts define cloud computing as “an updated version of utility computing,” or in short, “virtual servers available over the Internet.” But Knorr and Gruman explain that some people have a broad definition that includes “anything you consume outside the firewall … including conventional outsourcing.”

Webopedia defines cloud computing as “a type of computing that relies on sharing computing resources, rather than having local servers or personal devices to handle applications” — or more simply, “Internet-based computing.” But Wikipedia explains it as “a large number of computers connected through a real-time communication network, such as the Internet.”

These four previous explanations are currently Google’s top four hits for defining the term. And though it was an oversimplification, Webopedia’s “Internet-based computing” definition seems to give us a sense of the phrase’s meaning.

So, what does cloud computing have to do with video conferencing? Well, as long as you have a browser on your PC, laptop, smartphone, or tablet, then cloud computing makes it possible for you to hold a video conference.

The necessity of having fast and dependable broadband connections was an initial pitfall for video conferencing, because that’s what enables two users to have clear audio-visual conversations. But nowadays, users can video chat on their tablets even with only 3G or 4G wireless data transfer speeds. And as Wi-Fi access continues to increase, there will be more development on this front.

So, in a world where cloud computing has become a commonplace reality, RHUB stands ready to assist your household or professional organization in reaping the benefits of video broadcasting. RHUB provides you with multi-point, Webcam-based video Webcasting capability so you can connect with your clients or distant family members via live video feed. If you’d like to learn more about RHUB’s video conferencing solutions, visit our Web site here: RHUB.

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Frequently Asked Questions About Measuring Webinar Marketing.

September 13th, 2013

When your company invests time and
resources into Internet Webcasting, it’s
important to know how many clients are
viewing your Webcast meetings. You
might try to identify exactly who is
watching your Webinars, but here’s the
more important question: Which viewers
are progressing forward with making
additional purchases or subscribing to
your other services?
Obtaining this data can help you
determine the return on your investment.
So, what should your company look for
when assessing the metrics of your
Webinars? The question-and-answer segment below will help you examine the right key
performance indicators for maximizing the effectiveness of your Webinar marketing.
— — —
Q: What is the best way to capitalize on our video broadcasting and Webinars?

A: Companies that are most effective at conjuring revenue from their video Webcasting are those who have their Webinar data integrated with their customer relationship management team.

So, when your viewers finish attending your Webinar, for instance, your sales team can immediately follow up by reaching out during this fertile window of opportunity.

There are actually reports that indicate which clients have viewed your content and which of those attendees have gone on to purchase more products or services.

This data will illustrate how much revenue any particular live event Webcast has generated and all the new customers you’ve obtained from it. But the only way to know your return on investment is to track it.
— — —
Q: Is there anything else we should be monitoring in addition to the number of views our videos receive?

A: Yes! There is more valuable information available about your audience members beyond the mere number of them. Sure, it’s interesting to measure the number of views you receive on your free-access content that’s posted on YouTube or Vimeo.

Everybody wants to create a video that goes viral. But if your content is designed to generate further interest and create more demand from your potential clients, then you should track your statistics on a more useful level.

Instead of measuring your number of viewers, how about assessing the viewers themselves? Measure the number of people subscribed to your live streaming videos and analyze their demographics to determine whether you’re attracting your target customers.
— — —

Q: What’s the best way to know if our content will sell?

A: The key to knowing whether your Webcast production will generate revenue is by ensuring that your content is relevant to your prospective buyers. While a good salesperson might be able to sell ice to an arctic dweller, consider how much more product he or she could sell if the product being sold were space heaters!

Your content must be relevant to your viewership or else your potential client will be left out in the cold. If you want to create valuable content, then you will want to identify a very specific target audience.

Use analytics to determine which of your business Webcasts have spawned the most opportunities for your team to target a specific audience. Watch for trends in the data to help pinpoint what works and what doesn’t. In addition, don’t be afraid to ask your attendees what they want. Poll your audience. Send out surveys.

By keeping track of these crucial key performance indicators, you can create content that will not only appeal to your target audience, but also excite them! Turn your viewers into buyers by maximizing the effectiveness of your Webinar marketing.

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