Posts Tagged ‘Video’

RHUB: Your Webinar Can Be a Real Production

February 16th, 2014

Have you always thought it would be fantastic to work as a film producer? You’d be responsible for all kinds of financial and artistic decisions. How many elephants can your latest film spectacle afford? That barge carrying Cleopatra down the Nile—how can you make it look as if it’s solid gold?

If your company creates webinars, it can benefit from a bit of production magic too. You can hire a virtual event producer to put some razzle-dazzle in your webinars, but you can add a touch of razzle-dazzle on your own. How can you be your own webinar producer?

Lights, camera. Much like a film production, a webinar can benefit from attractive lighting and backgrounds. An expert will know just how to set up lighting, but it’s certainly possible to do a trial run with several different lighting and background options and see what works. This is the kind of thing that’s easily overlooked but that can make a huge difference in providing a professional-looking webinar.

Rehearsal. A webinar producer will rehearse your webinar with you, but you can probably talk a coworker into being your audience and giving you feedback. This might be a great opportunity to try out those different lighting styles. A webinar producer will usually review your presentation in advance and give you feedback, but this is another instance where a coworker will probably be happy to fill in.

Scheduling. If you’re scheduling an event at a local five-star hotel and people are attending from all around the country, the attendees who have to buy plane tickets and make hotel reservations are very unlikely to forget the event. The fact that your webinar is easier and less expensive to attend has a downside: it’s harder to remember. A webinar producer will take care of reminders, but this is another task that it’s easy to take care of yourself. Sending out three reminders is recommended–one a week or two before the event, one the day before the event, and one on the day of the event itself.

Rich analytics. A webinar producer tracks analytics for you, but our RHUB appliance can do a good job of providing you with useful data all on its own. You can collect email addresses from all attendees. Polling questions can give you insight into what’s working. A report is available that provides attendees’ join and exit times, giving you insight into audience engagement.

Editing. A professionally edited webinar makes your company looks great, and a webinar is sometimes viewed again and again, meaning that your message will get out there many times. You don’t have to hire a webinar producer for editing, though; there are many webinar editing tools available. If your webinar is a sales tool you’ll use for months or years to come, it may be worthwhile to either hire a producer or to edit it in-house.

A webinar producer can make your event memorable and provide you with a recording that will sell your product not just now but in the future too. Many organizations, though, have talent in-house that can do just as well. You may have a J. J. Abrams on staff already!

Using an RHUB appliance is another thing you can do to make your content look professionally produced. With RHUB, video and audio quality are unequaled. An RHUB appliance will go a long way toward making a webinar so good that your audience will want to settle down with a big bag of popcorn and give your content their undivided attention.

If you’d like to hear more about the advantages of the RHUB appliance, give us a call at 866-758-0984.

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