Webinar is a video conference in which participants can directly monitor the lectures or workshops. Just like participants who are in a room for a lecture, anyone can be an equal participant in any discussion by asking questions to the lecturer and receive an answer in real time. Almost everyone is aware of the meaning of a seminar or presentation. There is a lecturer on one side and other participants who listen and discuss with the lecturer on the other side. Now imagine a situation where you’re sitting in your home, office or even a coffee shop and participate in a seminar that actually takes place hundreds of miles away in which few hundred people from all over the world listen and can ask a question if they want. Webinars have become quite popular in the past few years and almost every educational organization has webinars in their offer.
Due to the large number of free webinars, each of us with the help of a personal computer has the opportunity to attend a particular webinar. Webinar is a shorter, simpler and more economical form of training than full-day group training at a particular physical location. Learning through webinars has many advantages especially in times of the global financial crisis which led to a severe reduction in the education budget. But, webinars can be useful for business too. Now let’s see how business owners can use webinars to promote their business and eventually increase sales.
One of the easiest ways to use webinars in order to improve your business is to organize a free webinar. The main advantage of free webinars for business owners is the fact that they can get information about the attendees. In this way you can build a list of potential clients, because leaving an email is a must for those who want to attend a webinar. You will also get the chance to increase the awareness of your brand.
By positioning yourself as an authority in the field where you work (where you are offering products or services) you will promote your brand and improve your position. If the topic is interesting you can expect hundreds and sometimes even thousands of participants. Don’t be disappointed if the first webinar didn’t end as you wanted and focus on the mistakes and the good points you’ve made. It is a good idea to record the webinar and watch it in order to improve your presentation skills. Finally, hosting a free webinar can increase your sales and that’s what matters the most. There are many people who have confirmed that they have significantly increased their sales after hosting few successful webinars. If you are able to host a webinar like that you can use this tool as a lead generator source.
So, the main point is that webinars work and they provide real business value. In case you didn’t host one then it is definitely the right time to do it.