Posts Tagged ‘webinars’

Lower Costs and Increase Sales with Remote Sales Presentations

April 16th, 2014

Traditionally, sales presentations have been cost heavy through incurred travel expenses and time away from the office. Additionally, the logistics of trying to plan sales presentations can often be a significant challenge for sales representatives with a hectic travel schedule. The inability to manage multiple meetings in geographically diverse locations often results in either increased travel expenses, lost sales, or both.

Remote sales presentations with the RHUB web conferencing servers make it possible to manage time more effectively by accomplishing more. As a result, sales teams are able to book more sales presentations in less time while also significantly decreasing travel expenses.

The ability to communicate with other parties remotely via webinars and other technology is certainly not new. Until now; however, most sales representatives have found existing technology to be severely limiting and not ideally suited for sales presentations. There are simply too many variables involved in sales presentations that cannot be left up to chance when conducting a remote presentation based on outdated software.

With the RHUB servers, sales teams are able to tap into a robust array of tools that make it possible to conduct presentations in a personalized manner. One of the most frequent drawbacks to making presentations remotely in the past was the inability to receive critical feedback. When you make a sales presentation live and in person, you are afforded with the benefit of being able to observe body language and then adjust your presentation accordingly. Along with being able to actually observe critical body language, it is also important that you be able to actively engage with the other party.

The RHUB servers provides several important tools that make it easy to communicate effectively with the other party, including 15-way video conferencing that allows up to 15 webcams to join the video conferences. This tool can prove to be highly beneficial in the event that you need to make a sales pitch to multiple principals of the same firm in diverse locations.

As you know, engagement is crucial to the success of any sales meeting. One area that has been significantly lacking in the past with other video conferences tools is the ability to provide critical documents as part of the presentation. That is not a problem with the RHUB servers. File transfer is included, allowing you to send folders or files to your clients. A whiteboard is also available for drawing as is an annotation feature that allows you to mark anywhere on your computer screen to emphasize important ideas or points. You can also take advantage of the remote printing feature to print relevant documents to the client’s location. Whether you need to provide clients with the latest sales literature, catalogs, brochures, or other information, these features will allow you to do so with the same ease and convenience as presenting in person.

The process of trying to balance sales presentations in today’s hectic business climate can be challenging. With the RHUB servers, sales teams have the opportunity to close more sales while incurring fewer costs.

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RHUB: Your Webinar Can Be a Real Production

February 16th, 2014

Have you always thought it would be fantastic to work as a film producer? You’d be responsible for all kinds of financial and artistic decisions. How many elephants can your latest film spectacle afford? That barge carrying Cleopatra down the Nile—how can you make it look as if it’s solid gold?

If your company creates webinars, it can benefit from a bit of production magic too. You can hire a virtual event producer to put some razzle-dazzle in your webinars, but you can add a touch of razzle-dazzle on your own. How can you be your own webinar producer?

Lights, camera. Much like a film production, a webinar can benefit from attractive lighting and backgrounds. An expert will know just how to set up lighting, but it’s certainly possible to do a trial run with several different lighting and background options and see what works. This is the kind of thing that’s easily overlooked but that can make a huge difference in providing a professional-looking webinar.

Rehearsal. A webinar producer will rehearse your webinar with you, but you can probably talk a coworker into being your audience and giving you feedback. This might be a great opportunity to try out those different lighting styles. A webinar producer will usually review your presentation in advance and give you feedback, but this is another instance where a coworker will probably be happy to fill in.

Scheduling. If you’re scheduling an event at a local five-star hotel and people are attending from all around the country, the attendees who have to buy plane tickets and make hotel reservations are very unlikely to forget the event. The fact that your webinar is easier and less expensive to attend has a downside: it’s harder to remember. A webinar producer will take care of reminders, but this is another task that it’s easy to take care of yourself. Sending out three reminders is recommended–one a week or two before the event, one the day before the event, and one on the day of the event itself.

Rich analytics. A webinar producer tracks analytics for you, but our RHUB appliance can do a good job of providing you with useful data all on its own. You can collect email addresses from all attendees. Polling questions can give you insight into what’s working. A report is available that provides attendees’ join and exit times, giving you insight into audience engagement.

Editing. A professionally edited webinar makes your company looks great, and a webinar is sometimes viewed again and again, meaning that your message will get out there many times. You don’t have to hire a webinar producer for editing, though; there are many webinar editing tools available. If your webinar is a sales tool you’ll use for months or years to come, it may be worthwhile to either hire a producer or to edit it in-house.

A webinar producer can make your event memorable and provide you with a recording that will sell your product not just now but in the future too. Many organizations, though, have talent in-house that can do just as well. You may have a J. J. Abrams on staff already!

Using an RHUB appliance is another thing you can do to make your content look professionally produced. With RHUB, video and audio quality are unequaled. An RHUB appliance will go a long way toward making a webinar so good that your audience will want to settle down with a big bag of popcorn and give your content their undivided attention.

If you’d like to hear more about the advantages of the RHUB appliance, give us a call at 866-758-0984.

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RHUB Webinars and How to Look Like a Million Dollars

January 26th, 2014

It was designed to get attention, and get attention it did. Cartier’s spectacular three-and-a-half minute commercial reputedly cost four million euros. The ad, featuring three leopards and a life-sized replica of a 1906 biplane, ran in its full glory on TV. If you saw it, you remember it, just as Cartier intended.

You may not be spending 4 million euros on a TV ad, but the face you present to the world should be as memorable as if you had spent big bucks and hired three leopards. Your webinar presentations are a critical piece of your branding, and you want them to look as glossy and sleek as if a big-name agency produced them. To that end, you need to be sure your webinar platform is as professional as your presentation. Here are some things to consider.

1. Is it easy to join your webinar? Few things make you look more unprofessional than a webinar that’s difficult or even impossible for attendees to join. With an RHUB appliance, nothing could be simpler than attending your webinar. Attendees can join your meeting within five seconds. No download of any kind is required. Firewalls and antiviruses are no problem. We guarantee attendance!

2. Do you need to give the floor to other people during your presentation? If you want more then one person to host, how expensive will that be? The RHUB appliance allows many people to host, and thanks to the RHUB pricing model, this won’t represent an extra expense at all.

3. What’s the learning curve? You want to have a webinar platform that’s easy enough to learn that anyone in your organization can do a presentation and look good doing it. Our appliance is designed to be used by everybody, and it’s very user friendly.

4. Is there an extra fee hidden in the platform you’ve chosen for VoIP or webinars? With RHUB the pricing couldn’t be more straightforward. You pay for the appliance once, and then you don’t have to worry about extra fees.

5. Does the platform permit mobile access? Mobile access is becoming more important for every type of presentation. RHUB permits anyone with an iPhone, iPad, or Android phone to attend your webinar through a browser. It couldn’t be simpler.

6. Can you record the webinar? Recording your presentation is important both for you and for attendees. You want to have a record of what was said for future reference, and if attendees have something to replay, your message can be broadcast not once but several times.

One of the most critical factors in making your presentation look truly professional is the quality of the audio and video. The RHUB appliance really surpasses the competition in these departments. We would love to give you a demonstration of just how superior our audio and video quality is.

Give us a call at 866-758-0984 if you’d like more information. Leopards not included.

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Want to Effectively Promote Your Business? Consider an RHUB Webinar Solution

December 3rd, 2013

According to the Content Marketing Institute, webinars rank third in perceived effectiveness of content marketing techniques among B2B users. http://contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/ We have to agree: webinars are one of the most effective tools your business can use. What makes them so good?

They’re economical. Your audience can attend your presentation without paying any travel expenses, even the expense of taking a taxi across town. And you don’t have the expense of reserving conference space or catering. As an added bonus, the webinar recording can be made available for attendees after the event, making the webinar even more economical.

They’re immersive. The video component of a webinar makes for a compelling experience, and the opportunity to share content can make every participant feel truly engaged.

They’re convenient. An RHUB webinar can be attended from anywhere and can be accessed from a wide variety of devices: PC, MAC, Androids, iPhones, iPads, etc.

They can extend your company’s reach. A webinar is a great way of connecting to a national or international audience. In fact, it’s a great networking tool, period, whether your new contacts are in town or on the other side of the world.

They’re environmentally friendly. Traveling for conferences doesn’t just put a lot of wear and tear on your company’s budget. Reducing travel for both presenters and participants reduces environmental wear and tear too.

They make excellent documentation and research tools. Vaguely remember a statistic in a lecture you need to track down? You can search the recording to get just the information you need.

A webinar is one of the most engaging ways of introducing your company’s products or services. A webinar on your website introducing your company can give your business some extra personality and appeal.

Webinars help establish you or your business as an authority in your field. It’s only natural—we look up to someone presenting a webinar as a thought leader.

Lots of people can attend. Your webinar isn’t constrained by the size of a meeting room. An RHUB webinar can host up to 3,000 attendees.

Our RHUB appliance provides everything you need to present webinars that shine. The webinars hosted by an RHUB appliance are easy to attend—you don’t need to worry about participants being shut out by firewalls. As long as an attendee can view Google maps using any device, he can attend your webinars. Guaranteed. Attendees can interact with the host, presenter, or panelists by chatting, voting, or hand raising. The webinar recording can be converted to all major formats: AVI, WMV, and FLV. The quality of the audio and video is exceptional. The audio conferencing service is free. Security is unequaled. And it’s surprisingly affordable starting at $1,195 for a one-time purchase

You get more than just the capability of providing state-of-the-art webinars with our wonderful appliance. It provides remote support, which can be used to diagnose problems at a distance; remote access, which permits access to a home computer while traveling; and audio conferencing capabilities.

Questions? Give us a call at 866-758-0984 or sales@rhubcom.com and let us tell you more about how webinars can benefit your business and an RHUB appliance can benefit your webinars.

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Frequently Asked Questions About Measuring Webinar Marketing.

September 13th, 2013

When your company invests time and
resources into Internet Webcasting, it’s
important to know how many clients are
viewing your Webcast meetings. You
might try to identify exactly who is
watching your Webinars, but here’s the
more important question: Which viewers
are progressing forward with making
additional purchases or subscribing to
your other services?
Obtaining this data can help you
determine the return on your investment.
So, what should your company look for
when assessing the metrics of your
Webinars? The question-and-answer segment below will help you examine the right key
performance indicators for maximizing the effectiveness of your Webinar marketing.
— — —
Q: What is the best way to capitalize on our video broadcasting and Webinars?

A: Companies that are most effective at conjuring revenue from their video Webcasting are those who have their Webinar data integrated with their customer relationship management team.

So, when your viewers finish attending your Webinar, for instance, your sales team can immediately follow up by reaching out during this fertile window of opportunity.

There are actually reports that indicate which clients have viewed your content and which of those attendees have gone on to purchase more products or services.

This data will illustrate how much revenue any particular live event Webcast has generated and all the new customers you’ve obtained from it. But the only way to know your return on investment is to track it.
— — —
Q: Is there anything else we should be monitoring in addition to the number of views our videos receive?

A: Yes! There is more valuable information available about your audience members beyond the mere number of them. Sure, it’s interesting to measure the number of views you receive on your free-access content that’s posted on YouTube or Vimeo.

Everybody wants to create a video that goes viral. But if your content is designed to generate further interest and create more demand from your potential clients, then you should track your statistics on a more useful level.

Instead of measuring your number of viewers, how about assessing the viewers themselves? Measure the number of people subscribed to your live streaming videos and analyze their demographics to determine whether you’re attracting your target customers.
— — —

Q: What’s the best way to know if our content will sell?

A: The key to knowing whether your Webcast production will generate revenue is by ensuring that your content is relevant to your prospective buyers. While a good salesperson might be able to sell ice to an arctic dweller, consider how much more product he or she could sell if the product being sold were space heaters!

Your content must be relevant to your viewership or else your potential client will be left out in the cold. If you want to create valuable content, then you will want to identify a very specific target audience.

Use analytics to determine which of your business Webcasts have spawned the most opportunities for your team to target a specific audience. Watch for trends in the data to help pinpoint what works and what doesn’t. In addition, don’t be afraid to ask your attendees what they want. Poll your audience. Send out surveys.

By keeping track of these crucial key performance indicators, you can create content that will not only appeal to your target audience, but also excite them! Turn your viewers into buyers by maximizing the effectiveness of your Webinar marketing.

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