Posts Tagged ‘youtube’

An RHUB Webinar Can Be a Goldmine

February 26th, 2014

Okay, you’ve given your RHUB Webinar, and it was a great success. Your attendees loved the ease of joining that your RHUB appliance provided, and they were impressed with the excellent quality. Your presentation was spectacular, and your product sold like hotcakes. So now it’s time to archive the Webinar recording, right?

Well, not necessarily. There are still ways you can use that Webinar and make even more sales. Here are just a few ideas.

1. Repurpose the Webinar into a blog post. If you did a great sales presentation, it would be a shame not to give it as much distribution as possible. In fact, you might even get several interesting blog posts out of your Webinar. Would information about how you produced your Webinar be relevant for your audience? Or would they enjoy a blog post regarding lessons learned?

Webinar content is often also easy to repurpose as a brochure, white paper, or eBook.

2. If there were people who missed the Webinar, perhaps they’d be interested in an on-demand version. Especially if you have an international clientele, it’s advantageous to give viewers the option of viewing your Webinar at a convenient time.

3. Videos make your website more appealing and increase conversions. Why not include a snippet from your Webinar on your website? A/B testing will give you a way of gauging how much a video increases engagement, and test results just might persuade you to make video a regular part of your site.

4. Studies show that video clips in emails make your message more compelling, and the technology is finally making it feasible. HTML 5 is especially promising for video embedding, but not all mail clients support it at this time. If you have compelling video content, it might very well be worth investigating the advantages of spicing up your email campaigns with some video.

5. YouTube is a very important search engine. Getting your entire Webinar—or excerpts of your Webinar—on YouTube will give you some real SEO advantages, and of course it provides another opportunity to have your content seen. To really maximize SEO, label your video, describe it, and provide links to it from your website.

Any video posted on a site like YouTube should have plenty of identifying information. Your domain name needs to be on the video, at the very least at the beginning and end. When you upload your video, include keywords in the description. Include a link to your website. If you have enthusiastic fans, it never hurts to ask them to comment on your video. For the ultimate in visibility, links from several websites will do the trick.

Repurposing your Webinar will be particularly rewarding if you’re working with the high quality sound and video that an RHUB appliance delivers. A side-by-side comparison of an RHUB recording and a recording by one of our competitors is very revealing. If you’d like a demonstration of just how much excellence an RHUB appliance can provide, give us a call at 866-758-0984.

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Shifting Sands: Social Media and Mobile Devices

October 1st, 2013

Just as the advent of the modern printing press completely revolutionized the method and rate at which we circulated information and ideas, social media platforms have once again changed our world by connecting its inhabitants both nationally and internationally — in an instant!

So-called “breaking news” nowadays has a very short shelf life, because within mere moments, a big news event will be widespread common knowledge from simply trending on Twitter. A video that was shot in one small corner of the earth can quickly reach mainstream consciousness from going viral on YouTube.

Therefore, acknowledging these undeniably effective media, it’s important to understand that these new means of spreading information have affected the way we communicate, both on a personal level and in our business-related interactions.

These facts lead to a logical trend whereby many companies worldwide are trying to harness the power of social media to further their business concept. What power? Consider these numbers: In Facebook’s second quarter report from July 2013, the social media titan reported that it had 1.15 billion monthly active users and 699 million daily active users. Facebook’s mobile monthly active users were reported at 819 million. And though Twitter releases its statistic less frequently, in 2011 Twitter reported that it had more than 100 million active users worldwide.

Facebook and Twitter are the top dogs when it comes to social media marketing. Countless companies are tapping into the power of Facebook and Twitter, in hopes of promoting their products and connecting with their clients. But Harvard Business Review reports that out of 2,100 companies, only 12 percent of companies believe they’re using social media effectively, while 43 percent consider themselves ineffective users.

Another trend we’re seeing in our interconnected, business landscape is a mass migration toward the usage of mobile devices. In June of 2013, the Monetate Ecommerce Quarterly’s first quarter report shows that the use of tablets and smartphones nearly doubled since June of 2012. As a result of this rise in usage for mobile devices, businesses now need to adapt to a customer base of mobile device users.

According to “The Mobile Economy 2013” by A.T. Kearney, 3.2 billion people use mobile communications. The trend is shifting from traditional desktop — and even laptop usage — to more portable devices, like smartphones and tablets.

In light of these shifting sands, RHUB stands ready to assist your business or organization into making a smooth transition from a stationary office setup to an always-on- the-move workforce. Meetings are no longer confined to just one stationary location; business is now conducted through a Webcasting company like RHUB, whose Web conferencing capabilities will connect your staff with other remote participants from around the country or around the world! To learn more about how your company can capitalize on the trends of social media and mobile devices, visit our Web site here: RHUB.

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