Success in digital marketing is due to your ability to communicate, lead and negotiate. These five best practices will help you to engage your audience and create new opportunities of business
According to a research of Carnegie School of Technology, “85 % of your financial success is due to your skills in human engineering”, which means the ability to communicate (source:https://www.forbes.com/sites/keldjensen/2012/04/12/intelligence-is-overrated-what-you-really-need-to-succeed/#4b58f8bbb6d2). In other words, technical knowledge does not matter so much; while the nerd invents, the communicator makes money on his inventions. This is the reason why business schools give emphasis on communication so much, even when the medium is highly technological as video conferencing.
How to put this principle into practice in your everyday life as digital marketer? These five best practices are expected to help you to reach this goal. They are easy to understand and fast to implement, no investment or complicated technology being requested; you need to dedicate just a bit of your time. Use them to enhance your web conferences and create new connections and new business opportunities.
- Engage participants in peer-to-peer conversations
Peer-to-peer conversations are a superb way to grab the attention of your potential customers and build long-term relations. Therefore, it is a great idea to ask each individual question or message your participants during a conference, as it could easily shift to a peer-to-peer chat after the end of your virtual event.
Through R-HUB`s TurboMeeting (http://www.rhubcom.com), it is intuitively easy to open and manage peer-to-peer chats during any kind of virtual conference; an advantage of R-HUB on the cloud-based solutions is that this on-premise server based product assures you the highest level of protection and privacy, which is crucial in any kind of business.
- Use photos and slides
Most people remember more easily a clear image than a long, complicated speech. This is the reason why slide presentations were introduced. Use nice images in combination with short descriptions and concise titles to express your ideas. Synthetize as much as you can.
Images can be easily transferred through TurboMeeting, like any kind of file. You can also show your images by sharing your screen to your participants in excellent HD definition.
- Surprise your audience
Surprises are always very welcome. They break monotony and make a conference memorable, with better chances that your participants will keep memory of you and your product. You do not need to create a big show or a special installation; just think of something simple that your participants could find nice and amusing.
- Engage, engage, engage…
Turning people into active participants is the new mantra of the digital area. Therefore, make any effort to invent interactive events. For example, you could simply ask the participants to a web conference to share their experience, values, suggestions, and so on. During webinars, a great trick is to answer every question. The goal is – ideally – to build an individual relation with each individual participant to your conference.
- Use video content
During a virtual conference, some video contents can increase participants’ attention and involvement. This is also a nice way to create surprise and break the monotony of a presentation. TurboMeeting allows you to share videos in HD simply by sharing your screen while your video is running. Make available videos that are holding the registration of your presentation or explaining important features of your product on your web site after the event, so that participants can watch them later with ease.