Your e-Commerce business can actually profit from Webinars. In this article, we will explain four reasons why it is a good idea to use webinars in order to reach those segments of audience that are difficult to reach through the traditional marketing strategies.
Once, in marketing schools, it was taught that selling is an act of love. This emphatic statement meant simply to outline how important personal interactions are for marketers, no matter whether you are a B2B (business-to-business) marketer or B2C (business to consumer) marketer.
But what to do when you have to market through a cold e-Commerce that makes human interactions impossible? Here, the problem is that most people feel disengaged when they have to deal with a remote server. The negative consequence is that building customer loyalty becomes difficult. And – we know – customer loyalty is one of the main pillars of business.
Luckily, the answer is simple: utilize webinars, as they allow you to have face-to-face meetings with people. In that way, you or your salesmen can strengthen the brand, generate more leads and, in conclusion, sell more.
Now, let’s see which tasks can be fulfilled through webinars very well.
1) Demonstrate New Products. Not only are webinars very explicative, but they also give you the opportunity to demonstrate new products and promote your existing products.
2) Strengthen Your Brand. Customers need to listen to your voice. It is a matter of mutual trust. Webinars allow you to easily communicate with customers and peers and build trust without the need of meeting them in person.
3) Build Customer Loyalty. Selling is easy, keeping customers is difficult. In this regard, webinars can be really helpful. You can engage your customers with webinars in a very effective way and turn one sale into a series of sales. Webinars are also powerful tools to establish oneself as an authority in a particular industry.
4) Provide Value. Though webinars, providing extra value to your customers is simple. For example, it is possible to send them either some exclusive documentation or some helpful videos or contents that are not available on the net.
What technology should we utilize in order to make the most of webinars? Mainly, there are two available technologies, hosted and on-premise server based solutions. Both technologies have their pros and cons.
Among on-premise server based solutions, R-HUB’s web conferencing servers deserve a mention. They are comfortable (you can set them on the shelf of your library) and cheap (their prices range from 295US$ to 1495 US$, according to the model). They need no maintenance and are self-configuring. Finally, their flat license system allows you to add a virtually unlimited number of participants to a webinar at zero cost.
For further information, please visit R-HUB’s web site: http://www.rhubcom.com