More and more users are utilizing tablets and smartphones, the importance of social networks for webinar promotion purpose is growing, but there are also more and more concerns about safety issues and privacy.
What have been the global trends in webinars in 2016, so far? Now that we have come around the halfway of the year, some general trends start to come out. So, let’s see what online conference organizers shall get ready to deal with next months.
1 – The increase in the number of users that use their tablets and smartphones to participate to webinars.
According to Adobe, there was a growth of 33% of the number of people that use their smartphones to watch videos in 2015. Being actually webinars anything else than video streams, this brings us to the conclusion that the amount of users that prefer to attend web conferences through mobile devices will be on the increase during the whole rest of the year.
The winning strategy: if you are a webinar organizer, choose webinar services that are well supported on mobile devices, like R-HUB web conferencing servers that have appositely designed apps for Android and iOS powered tablets and smartphones. The apps are freely downloadable at Google Play and App Store
2 – The ability to promote webinars through social networks has become a key-factor of success.
Social networks continue their quick growth. As a consequence, it is basilar to have a good social network strategy. This is true for almost every business and industry, but especially true for webinar organizers. Remember that those who could potentially appreciate your webinars are generally social network animals.
The winning strategy: Advertise your webinars through the social networks by placing announcements, short posts, and comments. Try to keep in touch with your audience by opening focus groups on Facebook. Utilize Twitter not only to advertise a webinar, but also as a way to get your participants’ comments and feedbacks.
3- People’s concerns about online safety and privacy will increase.
Privacy is seriously threatened in a world of avid marketers that try to outline their potential customers every moment. Social networks and search engines make the most of their money by selling users’ data. So, people concerns are on the increase, and someone starts distrusting online services in general and webinars in particular.
The winning strategy: Have you ever heard of on-premise servers? They are magic, as they are both safe and incredibly data-leak resistant. R-HUB’s web conferencing servers use this technology. They work from behind your firewall. Hence, they assure you a much better level of security than hosted services.
4 -The popularity of online conferences is growing
Webinars are not all. It is web conferencing that has been booming in the last few years, as attending conferences over the internet has become trendy. It allows you to save time and money and to get in touch with friends, relatives and colleagues in just few clicks.
The winning strategy: Change your unidirectional and boring webinars into involving conferences where people can ask questions, share documents, participate to pools, in one word, be active.
If you are interested in organizing a secured webinar, R-HUB offers a 30 day free trial. Visit http://www.rhubcom.com for more information.