Where is video conferencing going? We have noticed three major trends this year that could deeply affect this industry in the next future. Let’s see what they are
“Life is a series of natural changes. Don’t resist them” Lao-tzu said. However, changes impact our lives and our business so deeply that we get worried about them. This is the reason why it is important to forecast what is going to happen in any industry, so that to be able to seize new opportunities and face possible threats.
Video conferencing does not make exception to the rule. Actually, this industry has been periodically disrupted by technological changes, the last one has been the cloud technology. So, what shall we expect in the near future? We have detected three major trends that could impact both customers and providers.
- Video quality will be more and more important for workers and organizations
The new workforce considers the use of video conferencing quite normal and – contrary to their parents – absolutely necessary. Millennials love video conferences: according to a survey of Cisco, 87% of respondents prefer to work for organizations that are video enabling, and 75% of the sample of young professionals surveyed stated that they will not settle for low quality. In conclusion, HD Video conferencing is an absolutely must for any organization that wishes to attract a young workforce.
- The use of Video conferencing will expand
Video calls are growing in volume, as people utilize this medium to interact with each other oftener and oftener. For example, job interviews are often conducted through a video conference today. Globalization does not explain the reason of this trend, as a curious fact is that even local job interviews increasingly happen through video calls. According to a study of PGI, 66% of candidates would prefer the screen to a classical face-to-face meeting.
Another new use of video conferencing is for the meetings of the teams of organizations and enterprises: only 20% of respondents to a questionnaire of Redshift Research stated that they prefer real to virtual meetings. In other words, workers seem to love video conferencing.
- Virtual reality is the new frontier of video conferencing
The combination of video conferencing and virtual reality could be a real revolution that is potentially able to disrupt the whole sector. Today, it is already possible to simulate a meeting in a way that it looks as real as in the physical world, and Facebook announced that they are going to enhance virtual reality in their last convention. Start Trek’s world is thus not so far; in a couple of year, it could be really possible to work in a virtual office with virtual colleagues.
If you are interested in the future of video conferencing, you are going to find further useful resources on R-HUB`s Blog at http://www.rhubcom.com You can also enjoy a 30 days free trial of R-HUB`s video conferencing solutions, like TurboMeeting.